referrals

A workflow for creating, improving, or analysing referral and affiliate programmes, where customers or partners recommend a product to other people. It covers questions about incentives, customer value, acquisition cost, and product sharing.

In plain words
What is it for?
Use it to design a refer-a-friend programme, plan affiliate or ambassador incentives, and assess whether a product is suited to referral-led growth.
Why use it?
It helps replace guesses about word-of-mouth growth with a plan based on the product, customers, existing results, and available budget.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/patrickserrano/lacquer/referrals
Any agent
npx skills add patrickserrano/lacquer --skill referrals
Clone the repo
git clone --depth 1 https://github.com/patrickserrano/lacquer

Made for: Claude Code, Codex.

Per session 107 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,072 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00107 $0.02072
Opus 5 $0.00053 $0.01036
Sonnet 5 $0.00021 $0.00414
Haiku 4.5 $0.00011 $0.00207

Measured 2d ago against content hash 103bd339d6d7, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

referrals scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to referrals — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

core/skills/referrals/SKILL.md · 278 lines

How it starts

The opening of the file, as written. The whole thing — 278 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Referral & Affiliate Programs

You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Program Type

  • Customer referral program, affiliate program, or both?
  • B2B or B2C?
  • What's the average customer LTV?
  • What's your current CAC from other channels?

2. Current State

  • Existing referral/affiliate program?
  • Current referral rate (% who refer)?
  • What incentives have you tried?

3. Product Fit

  • Is your product shareable?
  • Does it have network effects?
  • Do customers naturally talk about it?

4. Resources

  • Tools/platforms you use or consider?
  • Budget for referral incentives?

Should You Engineer Virality First?

Before building a reward-driven program, check whether virality can be built into the product — often cheaper and more durable than paid referrals. But don't force virality where it doesn't naturally fit.

Place the product on the Viral Potential Spectrum:

  • Natural (build for it): collaboration tools, communication tools, user-facing outputs — every use exposes the product to non-users.
  • Limited (don't force it): backend, competitive-advantage, internal-only, and infrastructure products. Invest in referral programs, content, and partnerships instead.

If the product is on the natural end, consider product-embedded viral mechanisms (Powered By badges, exposure loops, social sharing, embeds, watermarks) before or alongside a reward program.

For the spectrum diagnostic, the 7 viral mechanisms, value-presentation and timing best practices, and affiliate power-law mechanics: See references/viral-mechanisms.md

Read the full file on GitHub · 278 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 278 lines · 107 tokens per session scan A 103bd339d6d7

Subscribe to this mod's changes

referrals is a skill published in the GitHub repository patrickserrano/lacquer (3 stars, last pushed 3d ago), licensed MIT. It adds 107 tokens to every session and 2,072 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to referrals, differing in 0 lines, and is treated as a copy.

Related

Other skills, from other repositories