What is ads-strategy-plan?

A guided paid-advertising planning skill for a Spanish client. It covers campaign choices, budgets, creative work, tracking, and rollout planning.

It helps choose advertising platforms, organize campaigns, plan budgets and creatives, set up tracking, and prepare a phased launch.

It turns scattered advertising decisions into a structured kickoff and planning process with Spain-specific references and compliance guidance.

How Pauesome/Paid-Media-MCP configures Claude Code

Reuse

Borrowing it

Nothing to install: this file belongs to Pauesome/Paid-Media-MCP. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file

curl -O https://raw.githubusercontent.com/Pauesome/Paid-Media-MCP/main/.claude/skills/ads-strategy-plan/SKILL.md

Clone the repo

git clone --depth 1 https://github.com/Pauesome/Paid-Media-MCP

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/pauesome/paid-media-mcp/ads-strategy-plan/github.svg)](https://agentmods.dev/skills/pauesome/paid-media-mcp/ads-strategy-plan)

Your own site

<a href="https://agentmods.dev/skills/pauesome/paid-media-mcp/ads-strategy-plan"><img src="https://agentmods.dev/badge/skills/pauesome/paid-media-mcp/ads-strategy-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/pauesome/paid-media-mcp/ads-strategy-plan"><img src="https://agentmods.dev/badge/skills/pauesome/paid-media-mcp/ads-strategy-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 80 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,352 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00080	$0.01352
Opus 5.5	$0.00032	$0.00541
Sonnet 5.5	$0.00016	$0.00270
Haiku 4.5	$0.00008	$0.00135

Measured 2mo ago against content hash 7f2ba9d22b4f, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

ads-strategy-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/ads-strategy-plan/SKILL.md · 149 lines

How it starts

The opening of the file, as written. The whole thing — 149 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategic Paid Advertising Plan — Spain

This skill is human-in-the-loop (interactive by design). Use it for kickoffs and strategy refreshes.

All numbers reference .claude/references/benchmarks-spain.md; all regulatory language references .claude/references/compliance-eu-spain.md; creative specs reference .claude/references/platform-specs.md.

Process

1. Discovery

Ask the user:

Business type, offer, target audience (Spain / EU / LATAM?)
Current advertising status (list_clients to see configured accounts and platforms)
Goals: awareness / lead gen / e-commerce sales / app installs
Monthly budget range in EUR
In-house creative capacity vs outsourced

2. Competitive analysis (lightweight)

Identify 3–5 competitors (user-provided)
Check presence on Meta Ad Library, Google Ads Transparency Center, TikTok Creative Center (DSA Ad Repositories — user opens in browser, not scraped)
Note messaging themes, creative approaches, keyword / audience gaps

3. Platform selection

Use the Platform Selection Matrix from ads-budget-review (same matrix; Spanish-client calibrated). Load matching industry pattern:

SaaS B2B
E-commerce (retail / wellness / DTC)
Local service (reformas, clínicas, legal, asesorías)
Fashion / Beauty / Food (D2C)
Wellness / Salud (avoid Rx-drug-to-consumer — illegal in Spain per Ley 29/2006)

4. Campaign architecture

Naming convention:

[Platform]_[Objective]_[Audience]_[Geo]_[Date]

Example: META_CONV_Prospecting_ES_2026Q2

Template:

Account
├── Brand Campaign (always-on)
├── Non-Brand Prospecting
│   ├── Top Funnel — Awareness
│   ├── Mid Funnel — Consideration
│   └── Bottom Funnel — Conversion
├── Retargeting
│   ├── Website visitors (7–30 days)
│   ├── Engaged users (video views, social engagement)
│   └── Cart abandoners / form starters
└── Testing
    └── New audiences / formats / messaging

5. Budget planning

Apply 70/20/10:

70% proven — primary platforms with proven ROI
20% scaling — platforms showing promise
10% testing — new strategies

Read the full file on GitHub · 149 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 149 lines · 80 tokens per session scan A 7f2ba9d22b4f

Subscribe to this mod's changes

ads-strategy-plan is a skill published in the GitHub repository Pauesome/Paid-Media-MCP (2 stars, last pushed 4mo ago), licensed MIT. It adds 80 tokens to every session and 1,352 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Creative and media Marketing and SEO

ads-strategy-plan next to 6 skills from other repositories
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Paid-Media-MCP: Skill for Claude Code