seo-research

seo-research is a skill for Claude Code, Codex from PavloSEO/seohead-seotools. It costs 104 tokens per session (1,638 once invoked), scanned A, original, MIT.

A research workflow for finding search terms, studying competitors and search-result pages, and identifying subjects competitors cover that a site does not. SERP means the page of results returned by a search engine.

In plain words
What is it for?
It helps build keyword lists, classify search intent, analyze competitor content and links, study Google or Yandex results, and find content gaps.
Why use it?
It helps replace assumptions about what people search for and what content is needed to compete for those searches.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps build keyword lists, classify search intent, analyze competitor content and links, study Google or Yandex results, and find content gaps.

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Install with agentmods
npx agentmods add skills/pavloseo/seohead-seotools/seo-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add PavloSEO/seohead-seotools --skill seo-research
Clone the repo
git clone --depth 1 https://github.com/PavloSEO/seohead-seotools

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/pavloseo/seohead-seotools/seo-research/github.svg)](https://agentmods.dev/skills/pavloseo/seohead-seotools/seo-research)
Your own site
<a href="https://agentmods.dev/skills/pavloseo/seohead-seotools/seo-research"><img src="https://agentmods.dev/badge/skills/pavloseo/seohead-seotools/seo-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/pavloseo/seohead-seotools/seo-research"><img src="https://agentmods.dev/badge/skills/pavloseo/seohead-seotools/seo-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 104 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,638 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00104 $0.01638
Opus 5 $0.00052 $0.00819
Sonnet 5 $0.00021 $0.00328
Haiku 4.5 $0.00010 $0.00164

Measured 10d ago against content hash d801af64ef64, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

seo-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

seohead/skills/seo-research/SKILL.md · 148 lines

How it starts

The opening of the file, as written. The whole thing — 148 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Comprehensive SEO Research

Combines four research tracks into one sequential workflow: Keywords → Competitors → Search Results → Content Gaps


Quick Start

Conduct comprehensive research on [topic/product/service] for [country/language]
Analyze my site's competitors [URL] — keywords, content, and links
Analyze the search results for [keyword] — what is required to rank at the top
Find topics covered by competitors [URL1, URL2] but missing from my site [URL]

TRACK 1 — Keywords

Use when: you need to find keywords for a new page, article, or campaign.

Phases (announce each one as: [Phase X/8: Name])

  1. Scope — clarify the product, audience, business objective, site DR, target market, and language.
  2. Discovery — build a keyword set from primary, pain-point, solution-oriented, audience-specific, and industry queries.
  3. Variations — expand the set with modifiers and long-tail patterns.
  4. Classification — label intent as informational / navigational / commercial / transactional.
  5. Scoring — estimate difficulty (1–100) and calculate: Opportunity = (Volume × Intent Weight) / Difficulty. Intent weights: informational=1, navigational=1, commercial=2, transactional=3.
  6. GEO check — flag question queries, definitions, comparisons, lists, and how-to queries; they perform well in AI-generated answers.
  7. Clustering — group keywords into pillar and cluster hubs.
  8. Deliverable — Executive Summary, Quick Wins / Growth / GEO, Topic Clusters, Content Plan, Next Steps.

Intent Matrix

Intent User Goal Signals Formats
Informational Learn what, how, why, guide, tips, examples Articles, tutorials, FAQs, checklists
Navigational Find a specific site brand, login, pricing, support Homepage, product pages, documentation
Commercial Evaluate options before buying best, top, vs., comparison, reviews, alternative Comparisons, reviews, rankings
Transactional Buy or order buy, price, discount, demo, order Landing pages, pricing pages

Read the full file on GitHub · 148 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 148 lines · 104 tokens per session scan A d801af64ef64

Subscribe to this mod's changes

seo-research is a skill published in the GitHub repository PavloSEO/seohead-seotools (0 stars, last pushed 7d ago), licensed MIT. It adds 104 tokens to every session and 1,638 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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