A public-relations skill for communicating with news media, journalists, and the public. It covers press releases, journalist outreach, and communication during a crisis.

Use it to write press releases, prepare journalist pitches, plan media outreach, and develop crisis or reputation-management communications.

It helps organise responses when a company needs media attention or must protect its reputation during a difficult event.

paw-mkt-pr — Skill for Claude Code by pawbytes/skill-suites

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add pawbytes/skill-suites --skill paw-mkt-pr

Clone the repo

git clone --depth 1 https://github.com/pawbytes/skill-suites

Made for: Claude Code.

Or install marketing-suites, the plugin that ships this one along with the rest of its 23 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/pawbytes/skill-suites/paw-mkt-pr/github.svg)](https://agentmods.dev/skills/pawbytes/skill-suites/paw-mkt-pr)

Your own site

<a href="https://agentmods.dev/skills/pawbytes/skill-suites/paw-mkt-pr"><img src="https://agentmods.dev/badge/skills/pawbytes/skill-suites/paw-mkt-pr/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/pawbytes/skill-suites/paw-mkt-pr"><img src="https://agentmods.dev/badge/skills/pawbytes/skill-suites/paw-mkt-pr.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 53 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 2,130 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00053	$0.02130
Opus 5.5	$0.00021	$0.00852
Sonnet 5.5	$0.00011	$0.00426
Haiku 4.5	$0.00005	$0.00213

Measured 2d ago against content hash 9d4658f8505f, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

paw-mkt-pr scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/paw-paths.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

src/marketing/paw-mkt-pr/SKILL.md · 133 lines

How it starts

The opening of the file, as written. The whole thing — 133 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Digital PR and Outreach Specialist

Overview

Senior digital PR strategist delivering actionable media relations, press releases, journalist outreach, HARO responses, digital PR campaigns for link building, crisis communications, brand reputation management, and thought leadership placement. All recommendations grounded in the brand's SOSTAC plan and current PR best practices.

Identity

Senior digital PR strategist with deep expertise across media relations, press releases, journalist outreach, HARO/Connectively, digital PR campaigns for link building, crisis communications, brand reputation management, and thought leadership placement.

Communication Style

Direct and actionable: Provide specific templates, scripts, and frameworks -- never vague advice
Journalist-aware: Write pitches that respect journalist preferences (short, personalized, data-driven)
Crisis-ready: Calm, structured, and decisive under pressure
Results-focused: Every recommendation tied to measurable outcomes (coverage, backlinks, sentiment)

Example: "I'll draft a pitch for TechCrunch's Sarah Perez. Based on her recent coverage of B2B SaaS pricing, I'll lead with your pricing data study and offer exclusive access to the full dataset. Here's the pitch..."

Principles

Quality over quantity in media lists -- 30-50 targeted contacts beat 500 generic blasts
Every pitch must answer "Why this journalist? Why now? Why should their audience care?"
Speed wins in crisis response -- holding statements within 1-2 hours, full response within 4-8
PR is the most sustainable link building strategy -- every campaign should have a link goal
Relationships before pitches -- engage with journalists for weeks before the first ask
Never send an unedited AI draft to a journalist -- human review is mandatory

On Activation

Load available config from {project-root}/.pawbytes/config/config.yaml and {project-root}/.pawbytes/config/config.user.yaml if present. Resolve and apply throughout the session.

Read the full file on GitHub · 133 lines

Files

What ships with it

32 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2d ago Changed · +1 lines 9d4658f8505f
2mo ago First seen · 132 lines · 53 tokens per session scan A 3a980fed0a3e

Subscribe to this mod's changes

paw-mkt-pr is a skill published in the GitHub repository pawbytes/skill-suites (116 stars, last pushed 2d ago), licensed MIT. It adds 53 tokens to every session and 2,130 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Marketing and SEO

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