brand-identity

brand-identity is a skill for Claude Code, Codex from pbc-os/smb-starter-kit. It costs 135 tokens per session (4,945 once invoked), scanned A, original, MIT.

A process for creating a complete brand identity system, including strategy, visual rules, logos, colors, typography, icons, templates, and usage guidance.

In plain words
What is it for?
Use it to develop brand strategy, accessible colors, vector logos, design tokens, visual direction, motion guidance, social and email templates, and a printable brand guide.
Why use it?
It organizes a brand’s visual and communication decisions into reusable materials instead of leaving them inconsistent or undocumented.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions subagents.

Needs its repository: it runs a file that does not travel with it, so clone the repository first. The line is python3 scripts/generate_image.py "{prompt from visual-assets.md}" \.

Good fit Use it to develop brand strategy, accessible colors, vector logos, design tokens, visual direction, motion guidance, social and email templates, and a printable brand guide.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/pbc-os/smb-starter-kit
agentmods
npx agentmods add skills/pbc-os/smb-starter-kit/brand-identity

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-identity

README.md
[![agentmods](https://agentmods.dev/badge/skills/pbc-os/smb-starter-kit/brand-identity/github.svg)](https://agentmods.dev/skills/pbc-os/smb-starter-kit/brand-identity)
Your own site
<a href="https://agentmods.dev/skills/pbc-os/smb-starter-kit/brand-identity"><img src="https://agentmods.dev/badge/skills/pbc-os/smb-starter-kit/brand-identity/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-identity

Your own site · 80×15
<a href="https://agentmods.dev/skills/pbc-os/smb-starter-kit/brand-identity"><img src="https://agentmods.dev/badge/skills/pbc-os/smb-starter-kit/brand-identity.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 135 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,945 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00135 $0.04945
Opus 5 $0.00068 $0.02472
Sonnet 5 $0.00027 $0.00989
Haiku 4.5 $0.00014 $0.00494

Measured 11d ago against content hash 804568dade47, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

brand-identity scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/tier-4-growth/brand-identity/SKILL.md · 395 lines

How it starts

The opening of the file, as written. The whole thing — 395 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Identity System Generator

Generate an 18-deliverable brand identity system with visual assets, design tokens, vector logos, and a printable brand guide. This produces the same output as a $100k+ branding agency engagement — strategy through governance, digital through print.

Setup Verification

The agent should verify the following before using this skill:

  1. Check nano-banana skill: Required for visual asset generation (19 raster images). Verify: python3 -c "from google import genai; print('ok')"
  2. Check API key: GEMINI_API_KEY must be set in environment or .env file
  3. Check pngquant (optional): which pngquant — needed only if generating transparent web-ready assets. Install: brew install pngquant (macOS) or apt install pngquant (Linux)
  4. Sub-agents: Strongly recommended for parallelizing the 18 deliverables across 4 execution waves

If nano-banana is unavailable, the system still works — all 18 document deliverables generate normally, and visual asset locations are referenced as planned paths for later generation.


Phase 1: Brand Intake

Before generating anything, gather inputs from the user. Present the Essential Questions as a numbered list and wait for answers. After the essentials, offer the Deep Dive questions for anyone who wants more control.

Essential Questions (Always Ask These)

# Question Purpose Example
1 Product/company name — exact casing as it should appear Logo, wordmark, all copy AcmeCoffee
2 What does it do? — one paragraph, plain language Strategy, positioning, messaging "A neighborhood roaster that ships single-origin beans direct to subscribers"
3 One-sentence pitch Anchor line for all strategy docs "Single-origin coffee from the roaster next door."
4 Tagline/slogan — or "generate options for me" Logo lockups, hero sections, campaigns "Technology disappears. Dinner arrives."
5 Brand personality — 3-5 adjectives that describe the brand's character Visual direction, voice, all creative decisions Warm, confident, clear, human-first
6 Color direction — existing hex codes OR mood/feeling description Entire color system, UI, templates "Warm earth tones" OR #5B8C5A, #E8A838, #FAF6F1
7 Typography direction — existing font names OR personality description Type system, all documents, code "Plus Jakarta Sans" OR "modern geometric sans-serif, rounded"
8 Logo concept — wordmark text, symbol/icon, monogram, mascot? Logo system, vector assets, applications "Lowercase wordmark + abbreviated mark + robot mascot"
9 Design aesthetic — overall visual direction and illustration style Art direction, patterns, visual assets "Warm, organic, tilt-shift diorama illustrations, golden hour lighting"
10 Output directory — where to save the entire system File paths for all deliverables /path/to/project/marketing/lookbook/

Read the full file on GitHub · 395 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 395 lines · 135 tokens per session scan A 804568dade47

Subscribe to this mod's changes

brand-identity is a skill published in the GitHub repository pbc-os/smb-starter-kit (10 stars, last pushed 3mo ago), licensed MIT. It adds 135 tokens to every session and 4,945 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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