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creative-matrix

creative-matrix is a skill for Claude Code, Codex from pbc-os/smb-starter-kit. It costs 64 tokens per session (2,184 once invoked), scanned A, original, MIT.

A framework for planning Meta and Facebook advertising concepts by combining three message angles, three ad formats, and three stages of the buying journey. It produces structured briefs with copy, format details, and targeting; draft images or videos are optional.

In plain words
What is it for?
Use it to plan static ads, videos, and carousels for awareness, consideration, and conversion campaigns, with different pain-point, desire, and social-proof messages.
Why use it?
It helps turn one campaign idea into a varied set of briefs without manually working through every combination.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Needs its repository: it runs a file that does not travel with it, so clone the repository first. The line is python3 scripts/generate_image.py "{hook visual description}, {brand aesthetic}, {product in context}" \.

not rated 10repo 5mo ago A scan 64 tokens original MIT

Good fit Use it to plan static ads, videos, and carousels for awareness, consideration, and conversion campaigns, with different pain-point, desire, and social-proof messages.

Compare 6 skills from other repositories ↓
View source ↗ pbc-os/smb-starter-kit
Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/pbc-os/smb-starter-kit
agentmods
npx agentmods add skills/pbc-os/smb-starter-kit/creative-matrix

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for creative-matrix

README.md
[![agentmods](https://agentmods.dev/badge/skills/pbc-os/smb-starter-kit/creative-matrix/github.svg)](https://agentmods.dev/skills/pbc-os/smb-starter-kit/creative-matrix)
Your own site
<a href="https://agentmods.dev/skills/pbc-os/smb-starter-kit/creative-matrix"><img src="https://agentmods.dev/badge/skills/pbc-os/smb-starter-kit/creative-matrix/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for creative-matrix

Your own site · 80×15
<a href="https://agentmods.dev/skills/pbc-os/smb-starter-kit/creative-matrix"><img src="https://agentmods.dev/badge/skills/pbc-os/smb-starter-kit/creative-matrix.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 64 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,184 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00064 $0.02184
Opus 5.5 $0.00026 $0.00874
Sonnet 5.5 $0.00013 $0.00437
Haiku 4.5 $0.00006 $0.00218

Measured 2mo ago against content hash b9a16215fde7, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

creative-matrix scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/tier-4-growth/creative-matrix/SKILL.md · 174 lines

How it starts

The opening of the file, as written. The whole thing — 174 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Creative Matrix

Overview

Generate a full set of ad creative concepts for any brand using the Creative Multiplication framework by Curtis Howland. The framework produces 27 unique creative concepts by combining 3 messaging angles (Pain Point, Desire, Social Proof) x 3 creative formats (Static, Video, Carousel) x 3 funnel stages (TOF, MOF, BOF). Each concept is distinct enough to avoid auction overlap in Meta's algorithm.

Attribution: The Creative Multiplication framework was created by Curtis Howland, based on $30M+ in Meta ad spend. This skill implements his methodology as published on LinkedIn.

Prerequisites — Asset Generation (Optional)

Brief/copy generation requires no additional tools. Asset generation is optional:

  • Static image generation: Requires nano-banana skill (Gemini). Verify: python3 -c "from google import genai; print('ok')" and GEMINI_API_KEY in environment. Alternatively: fal.ai MCP server (Flux, SDXL)
  • Transparent product cutouts (for compositing on ad backgrounds): Requires nano-banana's full 4-pass web-asset pipeline (generate_image.py → edit_image.py → make_transparent.py → pngquant). See nano-banana skill's references/web-asset-workflow.md
  • Video generation: Requires fal.ai MCP server (Kling, MiniMax, Wan)
  • No tools available: Output briefs only — the user or their production team handles asset creation

To detect availability, check if nano-banana scripts are accessible before offering asset generation:

python3 -c "from google import genai; print('nano-banana: ok')"

Workflow

Phase 1: Gather Brand Context

Before generating concepts, collect the following from the user. Ask concisely — do not overwhelm with questions. Prioritize the first three; the rest are helpful but optional.

  1. Brand/Product — What is the product or service?
  2. Target Audience — Who is the ideal customer? Demographics, psychographics, pain points.
  3. Offer — What is the current offer? (discount, bundle, free trial, etc.)
  4. Product Category Signal — Is the value immediately visible (fashion, jewelry, food) or does the customer need to believe a transformation (skincare, supplements, coaching)? This determines the static vs video weighting.
  5. Existing Creative Winners — Any ads that have worked well? What angle/format were they?
  6. Budget Tier — Starter (5-10 concepts), Growth (15-18 concepts), or Full Matrix (all 27).
  7. Platform Notes — Stories-heavy? Feed-heavy? Reels? This affects format specs.

Read the full file on GitHub · 174 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 174 lines · 64 tokens per session scan A b9a16215fde7

Subscribe to this mod's changes

creative-matrix is a skill published in the GitHub repository pbc-os/smb-starter-kit (10 stars, last pushed 5mo ago), licensed MIT. It adds 64 tokens to every session and 2,184 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Creative and mediaMarketing and SEO
Related

creative-matrix compared with skills from other repositories

creative-matrix next to 6 skills from other repositories
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creative-matrixpbc-os/smb-starter-kitSkill105mo agoMITA64Claude Code, Codex
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