brand-voice

brand-voice is a skill for Claude Code from pedrol-cmd/brain-drin. It costs 48 tokens per session (711 once invoked), scanned A, original, MIT.

A process for extracting a consistent writing style from example text and turning it into reusable voice rules. It examines sentence rhythm, tone, vocabulary, formality, humor, and phrases to avoid.

In plain words
What is it for?
Use it to define a brand voice, prepare guidance for new writers or AI tools, and refine style rules from writing that represents the desired voice.
Why use it?
It helps different writers or tools produce content that sounds like the same person or brand. This reduces variation across channels such as email, websites, and LinkedIn.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Good fit Use it to define a brand voice, prepare guidance for new writers or AI tools, and refine style rules from writing that represents the desired voice.

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Install with agentmods
npx agentmods add skills/pedrol-cmd/brain-drin/drin-brand-voice
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add pedrol-cmd/brain-drin --skill drin-brand-voice
Clone the repo
git clone --depth 1 https://github.com/pedrol-cmd/brain-drin

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/pedrol-cmd/brain-drin/drin-brand-voice/github.svg)](https://agentmods.dev/skills/pedrol-cmd/brain-drin/drin-brand-voice)
Your own site
<a href="https://agentmods.dev/skills/pedrol-cmd/brain-drin/drin-brand-voice"><img src="https://agentmods.dev/badge/skills/pedrol-cmd/brain-drin/drin-brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-voice

Your own site · 80×15
<a href="https://agentmods.dev/skills/pedrol-cmd/brain-drin/drin-brand-voice"><img src="https://agentmods.dev/badge/skills/pedrol-cmd/brain-drin/drin-brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 48 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 711 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00048 $0.00711
Opus 5 $0.00024 $0.00356
Sonnet 5 $0.00010 $0.00142
Haiku 4.5 $0.00005 $0.00071

Measured 7d ago against content hash 64aefc34f671, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/drin-brand-voice/SKILL.md · 107 lines

How it starts

The opening of the file, as written. The whole thing — 107 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Voice Profile Builder

Extract and codify a consistent voice from source material so all content sounds like the same person.

When to Use

  • Setting up content strategy for a new channel
  • Ensuring consistency across LinkedIn, email, website
  • Onboarding a new writer or AI tool to match existing voice
  • Refining voice after analyzing what performs best

Process

Step 1: Gather Source Material

Ask the user for 5-10 examples of writing they like (their own or aspirational):

  • LinkedIn posts that performed well
  • Emails that got replies
  • Messages that felt natural
  • Writing from others they want to emulate

Step 2: Extract Patterns

Analyze the source material for:

Sentence Structure

  • Average sentence length (short/medium/long)
  • Rhythm pattern (short-short-long? Varied? Punchy?)
  • Paragraph length
  • Use of fragments vs complete sentences

Tone Markers

  • Formality level (1-5 scale)
  • Humor frequency and type
  • Directness level
  • Emotion display (reserved vs expressive)

Vocabulary

  • Words they use often (signature phrases)
  • Words they never use (anti-patterns)
  • Jargon level (technical vs accessible)
  • Filler words to avoid

Structural Habits

  • How they open (question? statement? story?)
  • How they close (CTA? question? insight?)
  • Use of lists, headers, bold
  • Capitalization patterns

Step 3: Build Voice Profile

# Voice Profile: [Name/Brand]

## Core Voice
[2-3 sentences describing the overall voice character]

## Do
- [Pattern to follow — with example from source material]
- [Pattern to follow — with example]
- [Pattern to follow — with example]

## Don't
- [Anti-pattern — with example of what to avoid]
- [Anti-pattern — with example]
- [Anti-pattern — with example]

## Sentence Rhythm
[Description of typical sentence patterns]

## Signature Phrases
- [Phrase they use naturally]
- [Phrase they use naturally]

## Banned Words
- [Word/phrase to never use]
- [Word/phrase to never use]

## Tone by Channel
| Channel | Formality | Length | Special Notes |
|---------|-----------|--------|---------------|
| LinkedIn | [1-5] | [range] | [notes] |
| Email | [1-5] | [range] | [notes] |
| WhatsApp | [1-5] | [range] | [notes] |

Read the full file on GitHub · 107 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 107 lines · 48 tokens per session scan A 64aefc34f671

Subscribe to this mod's changes

brand-voice is a skill published in the GitHub repository pedrol-cmd/brain-drin (11 stars, last pushed 5mo ago), licensed MIT. It adds 48 tokens to every session and 711 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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