customer-journey-map

customer-journey-map is a skill for Claude Code from phuryn/pm-skills. It costs 49 tokens per session (753 once invoked), scanned A, original, MIT.

A customer-experience mapping workflow that lays out the stages a person moves through, from first learning about a product to recommending it. It records touchpoints, emotions, problems, and possible improvements at each stage.

In plain words
What is it for?
Use it to map awareness, evaluation, purchase, onboarding, regular use, retention, and advocacy for a defined user persona.
Why use it?
It makes friction visible across the whole experience instead of looking at onboarding or support in isolation. It helps teams see where people may struggle, stop using a product, or need better guidance.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the pm-market-research plugin — 7 skills, 3 commands shipped together

Good fit Use it to map awareness, evaluation, purchase, onboarding, regular use, retention, and advocacy for a defined user persona.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/phuryn/pm-skills/customer-journey-map
About the project

phuryn/pm-skills is a marketplace of reusable skills, commands, and plugins that guide AI assistants through product-management work such as discovery, strategy, planning, metrics, launches, and growth. It is for product managers and teams using Claude Code, Cowork, or compatible assistants. The catalogue entries are the project's own workflows and extensions.

phuryn/pm-skills · 27,091 stars · on GitHub · productcompass.pm

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add phuryn/pm-skills --skill customer-journey-map
Clone the repo
git clone --depth 1 https://github.com/phuryn/pm-skills

Made for: Claude Code.

Or install pm-market-research, the plugin that ships this one along with the rest of its 7 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-journey-map

README.md
[![agentmods](https://agentmods.dev/badge/skills/phuryn/pm-skills/customer-journey-map/github.svg)](https://agentmods.dev/skills/phuryn/pm-skills/customer-journey-map)
Your own site
<a href="https://agentmods.dev/skills/phuryn/pm-skills/customer-journey-map"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/customer-journey-map/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-journey-map

Your own site · 80×15
<a href="https://agentmods.dev/skills/phuryn/pm-skills/customer-journey-map"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/customer-journey-map.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 49 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 753 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 15 Sept 2026
  • Snyk warn 15 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00049 $0.00753
Opus 5.5 $0.00020 $0.00301
Sonnet 5.5 $0.00010 $0.00151
Haiku 4.5 $0.00005 $0.00075

Measured 1mo ago against content hash 656c0e16318b, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

customer-journey-map scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

pm-market-research/skills/customer-journey-map/SKILL.md · 66 lines

How it starts

The opening of the file, as written. The whole thing — 66 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Journey Map

Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.

Context

You are creating a customer journey map for $ARGUMENTS.

If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.

Instructions

  1. Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.

  2. Map the journey stages (adapt to the product):

    Stage Description
    Awareness How do they first learn about the product?
    Consideration What do they evaluate? What alternatives do they compare?
    Acquisition How do they sign up or purchase?
    Onboarding First experience with the product — time to value
    Engagement Regular usage — building habits
    Retention What keeps them coming back? What might cause churn?
    Advocacy When and why do they recommend the product to others?
  3. For each stage, document:

    • Touchpoints: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media)
    • User actions: What they do at this stage
    • Thoughts & questions: What's on their mind ("Is this worth my time?" "How do I...?")
    • Emotions: How they feel (excited, confused, frustrated, delighted) — rate on a scale or use emoji indicators
    • Pain points: Friction, confusion, drop-off risks
    • Opportunities: How to improve the experience at this point
  4. Identify critical moments:

    • Aha moment: When the user first experiences core value
    • Moments of truth: Decision points where they commit or abandon
    • Churn triggers: Where users most commonly drop off
  5. Create the journey map table:

    Stage Touchpoint User Action Emotion Pain Point Opportunity

Read the full file on GitHub · 66 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 66 lines · 49 tokens per session scan A 656c0e16318b

Subscribe to this mod's changes

customer-journey-map is a skill published in the GitHub repository phuryn/pm-skills (27,091 stars, last pushed 2d ago), licensed MIT. It adds 49 tokens to every session and 753 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-15.

Related

Other skills, from other repositories

nlx-design

Use this skill when the user asks about "NLX design", "natural language experience", "conversational UX", "how to design an AI interaction", "conversation design", "how the AI should talk to users", "design the conversation flow", "AI UX design", or wants to design the natural language interaction patterns for an…

Productfculty-aipm/PM-Copilot-by-Product-Faculty · 88 tokens

figma-to-prototype

Use this skill when the user has a Figma design and wants to turn it into a working prototype, asks "how do I turn my Figma into a prototype", "Figma to code", "take this design and make it interactive", or wants to use AI coding tools to implement a design that already exists in Figma.

Productfculty-aipm/PM-Copilot-by-Product-Faculty · 73 tokens

journey-mapping

Use this skill when the user asks to "create a journey map", "user journey map", "map the user experience", "map the customer journey", "end-to-end user flow", "what does the user experience look like", "map the onboarding journey", or wants to visualize the full sequence of steps a user goes through to accomplish a…

Productfculty-aipm/PM-Copilot-by-Product-Faculty · 86 tokens

pmm-resume

Resume reviewer and tailoring engine for Product Marketing Managers (IC to VP, including AI PMM roles). Takes baseline resume + job description → dissects JD → ranks bullets by impact fit → rebuilds complete resume in one pass. Trigger on: resume + JD paste, "tailor this", "which bullets for this role", "rebuild for…

stefanoskarakasis/Product-Marketing-Skills · 103 tokens

product-marketing-context

Build and maintain the shared GTM brain — product context, ICP, positioning, voice, market context, proof points, plus optional strategy and execution, and the deal-reality fields (objections, switching forces, customer language, anti-persona) — that every other skill in this stack reads before producing output. Works…

stefanoskarakasis/Product-Marketing-Skills · 154 tokens

workflow-orchestrator

Orchestrates multi-skill PMM programs end-to-end — chains positioning, competitive, GTM strategy, campaign briefs, stakeholder maps, and retros into one coherent program with a master document and brain updates. Trigger on: "run full GTM workflow", "run a full launch", "launch [product] end to end", "positioning…

stefanoskarakasis/Product-Marketing-Skills · 117 tokens