pestle-analysis

pestle-analysis is a skill for Claude Code from phuryn/pm-skills. It costs 46 tokens per session (899 once invoked), scanned A, original, MIT.

A structured review of outside forces that may affect a business: political, economic, social, technological, legal, and environmental factors. PESTLE is the name of this six-part framework.

In plain words
What is it for?
Use it to assess a market or industry, review market-entry risks, and support strategic planning.
Why use it?
It helps reveal external risks and changes that an internal business plan might miss, especially when entering a market or changing direction.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the pm-product-strategy plugin — 12 skills, 5 commands shipped together

Good fit Use it to assess a market or industry, review market-entry risks, and support strategic planning.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/phuryn/pm-skills/pestle-analysis
About the project

phuryn/pm-skills is a marketplace of reusable skills, commands, and plugins that guide AI assistants through product-management work such as discovery, strategy, planning, metrics, launches, and growth. It is for product managers and teams using Claude Code, Cowork, or compatible assistants. The catalogue entries are the project's own workflows and extensions.

phuryn/pm-skills · 26,507 stars · on GitHub · productcompass.pm

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add phuryn/pm-skills --skill pestle-analysis
Clone the repo
git clone --depth 1 https://github.com/phuryn/pm-skills

Made for: Claude Code.

Or install pm-product-strategy, the plugin that ships this one along with the rest of its 12 skills, 5 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pestle-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/phuryn/pm-skills/pestle-analysis/github.svg)](https://agentmods.dev/skills/phuryn/pm-skills/pestle-analysis)
Your own site
<a href="https://agentmods.dev/skills/phuryn/pm-skills/pestle-analysis"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/pestle-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pestle-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/phuryn/pm-skills/pestle-analysis"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/pestle-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 46 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 899 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk pass 4 Mar 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00046 $0.00899
Opus 5 $0.00023 $0.00449
Sonnet 5 $0.00009 $0.00180
Haiku 4.5 $0.00005 $0.00090

Measured 7d ago against content hash 6b264055b74a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-22, from the pricing page.

Security

Grade A, and why

pestle-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

pm-product-strategy/skills/pestle-analysis/SKILL.md · 125 lines

How it starts

The opening of the file, as written. The whole thing — 125 lines — stays where its author put it; the contents beside it link to each section on GitHub.

PESTLE Analysis

Metadata

  • Name: pestle-analysis
  • Description: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning.
  • Triggers: PESTLE analysis, macro environment, market environment, external factors analysis

Instructions

You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS.

Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability.

Input Requirements

  • Industry and market context
  • Geographic market or region(s)
  • Product or business type
  • Current strategic challenges or questions
  • Any known regulatory or market changes

PESTLE Analysis Framework

1. Political

What government policies, regulations, and political stability affect the business?

  • Government policies and incentives
  • Tax regulations and tariffs
  • Political stability and risk
  • Government spending and subsidies
  • Trade agreements and regulations
  • Licensing and permits required
  • Government relationships and lobbying needs

2. Economic

What economic conditions and financial factors matter?

  • Economic growth and GDP trends
  • Interest rates and inflation
  • Currency exchange rates
  • Consumer spending and confidence
  • Employment and labor costs
  • Disposable income trends
  • Access to financing and capital

3. Social

What demographic and cultural trends shape the market?

  • Population demographics and trends
  • Cultural attitudes and values
  • Consumer lifestyle and behaviors
  • Education and skills availability
  • Health and wellness trends
  • Social media and digital adoption
  • Diversity and inclusion preferences

4. Technological

What technological advances or disruptions are relevant?

  • Emerging technologies (AI, blockchain, cloud, etc.)
  • Digital transformation trends
  • Cybersecurity and data privacy requirements
  • Automation and robotics
  • Internet of Things (IoT) and connectivity
  • Research and development capabilities
  • Technology adoption rates and digital literacy

Read the full file on GitHub · 125 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 125 lines · 46 tokens per session scan A 6b264055b74a

Subscribe to this mod's changes

pestle-analysis is a skill published in the GitHub repository phuryn/pm-skills (26,507 stars, last pushed 7d ago), licensed MIT. It adds 46 tokens to every session and 899 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-15.

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