startup-canvas

startup-canvas is a skill for Claude Code from phuryn/pm-skills. It costs 56 tokens per session (1,369 once invoked), scanned A, original, MIT.

A planning template for a new product or startup that combines product strategy with costs and revenue. It separates decisions about the product from the business model, which explains how the business earns and spends money.

In plain words
What is it for?
Use it to plan a startup, evaluate a new product idea, and document its strategy, cost structure, and revenue streams.
Why use it?
It gives early-stage teams one structured way to examine direction, customers, competition, finances, and other important choices.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the pm-product-strategy plugin — 12 skills, 5 commands shipped together

Good fit Use it to plan a startup, evaluate a new product idea, and document its strategy, cost structure, and revenue streams.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/phuryn/pm-skills/startup-canvas
About the project

phuryn/pm-skills is a marketplace of reusable skills, commands, and plugins that guide AI assistants through product-management work such as discovery, strategy, planning, metrics, launches, and growth. It is for product managers and teams using Claude Code, Cowork, or compatible assistants. The catalogue entries are the project's own workflows and extensions.

phuryn/pm-skills · 26,507 stars · on GitHub · productcompass.pm

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add phuryn/pm-skills --skill startup-canvas
Clone the repo
git clone --depth 1 https://github.com/phuryn/pm-skills

Made for: Claude Code.

Or install pm-product-strategy, the plugin that ships this one along with the rest of its 12 skills, 5 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for startup-canvas

README.md
[![agentmods](https://agentmods.dev/badge/skills/phuryn/pm-skills/startup-canvas/github.svg)](https://agentmods.dev/skills/phuryn/pm-skills/startup-canvas)
Your own site
<a href="https://agentmods.dev/skills/phuryn/pm-skills/startup-canvas"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/startup-canvas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for startup-canvas

Your own site · 80×15
<a href="https://agentmods.dev/skills/phuryn/pm-skills/startup-canvas"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/startup-canvas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 56 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,369 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk pass 4 Mar 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00056 $0.01369
Opus 5 $0.00028 $0.00685
Sonnet 5 $0.00011 $0.00274
Haiku 4.5 $0.00006 $0.00137

Measured 7d ago against content hash 356f02faf7bc, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-22, from the pricing page.

Security

Grade A, and why

startup-canvas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pm-product-strategy/skills/startup-canvas/SKILL.md · 139 lines

How it starts

The opening of the file, as written. The whole thing — 139 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Startup Canvas

Metadata

  • Name: startup-canvas
  • Description: Generate a Startup Canvas for a new product. Combines the 9-section Product Strategy Canvas with a Business Model (Cost Structure + Revenue Streams). Designed specifically for startups and new products.
  • Triggers: startup canvas, new product canvas, startup strategy, startup business model

Domain Context

Startup Canvas vs Business Model Canvas vs Lean Canvas

Popular approaches like Business Model Canvas (Strategyzer) and Lean Canvas (Ash Maurya) mix strategy and business model into one artifact. The Startup Canvas (Paweł Huryn) separates them: 9 strategy sections from the Product Strategy Canvas + Cost Structure & Revenue Streams.

Why not Business Model Canvas?

  • No vision — why should your team wake up every day?
  • No Can't/Won't test — what stops competitors from copying you?
  • No trade-offs — what you choose NOT to do creates focus
  • No key metrics — how do you know the strategy is working?
  • Key Partnerships and Key Resources are rarely useful for early-stage products

Why not Lean Canvas?

  • Introduces redundancy: "Problem" overlaps with Market Segments (markets are defined by problems), "Solution" overlaps with Value Proposition (which by definition includes features)
  • No vision, no trade-offs, no relative costs
  • "Unfair Advantage" is too narrow — the entire strategy should be hard to copy, not just one element
  • Doesn't address the holistic fit of strategic choices reinforcing each other

When to use which:

  • Business Model Canvas: Established businesses, corporate strategy, investor materials
  • Lean Canvas: Quick hypothesis testing when you just need speed
  • Startup Canvas: New products where you need both strategic clarity AND a business model — the recommended approach

Instructions

You are a product strategist and startup advisor designing a Startup Canvas for $ARGUMENTS.

Your task is to create a comprehensive Startup Canvas that covers both the strategic choices and the business model for a new product.

Read the full file on GitHub · 139 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 139 lines · 56 tokens per session scan A 356f02faf7bc

Subscribe to this mod's changes

startup-canvas is a skill published in the GitHub repository phuryn/pm-skills (26,507 stars, last pushed 7d ago), licensed MIT. It adds 56 tokens to every session and 1,369 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-15.

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