value-prop-statements

value-prop-statements is a skill for Claude Code from phuryn/pm-skills. It costs 37 tokens per session (522 once invoked), scanned A, original, MIT.

A skill for writing value proposition statements, which explain who a product helps, what benefit it provides, and why it is useful. It adapts those statements for marketing, sales, and customer onboarding.

In plain words
What is it for?
Use it to write marketing copy, sales presentations, onboarding messages, and segment-specific product messaging.
Why use it?
Product messaging can be too general or fail to address a specific audience. This helps create clearer explanations of the product's benefits for different groups and situations.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the pm-marketing-growth plugin — 5 skills, 2 commands shipped together

Good fit Use it to write marketing copy, sales presentations, onboarding messages, and segment-specific product messaging.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/phuryn/pm-skills/value-prop-statements
About the project

phuryn/pm-skills is a marketplace of reusable skills, commands, and plugins that guide AI assistants through product-management work such as discovery, strategy, planning, metrics, launches, and growth. It is for product managers and teams using Claude Code, Cowork, or compatible assistants. The catalogue entries are the project's own workflows and extensions.

phuryn/pm-skills · 27,091 stars · on GitHub · productcompass.pm

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add phuryn/pm-skills --skill value-prop-statements
Clone the repo
git clone --depth 1 https://github.com/phuryn/pm-skills

Made for: Claude Code.

Or install pm-marketing-growth, the plugin that ships this one along with the rest of its 5 skills, 2 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for value-prop-statements

README.md
[![agentmods](https://agentmods.dev/badge/skills/phuryn/pm-skills/value-prop-statements/github.svg)](https://agentmods.dev/skills/phuryn/pm-skills/value-prop-statements)
Your own site
<a href="https://agentmods.dev/skills/phuryn/pm-skills/value-prop-statements"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/value-prop-statements/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for value-prop-statements

Your own site · 80×15
<a href="https://agentmods.dev/skills/phuryn/pm-skills/value-prop-statements"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/value-prop-statements.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 37 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 522 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 15 Sept 2026
  • Snyk pass 15 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00037 $0.00522
Opus 5.5 $0.00015 $0.00209
Sonnet 5.5 $0.00007 $0.00104
Haiku 4.5 $0.00004 $0.00052

Measured 1mo ago against content hash 5f4e89542439, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

value-prop-statements scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

pm-marketing-growth/skills/value-prop-statements/SKILL.md · 52 lines

How it starts

The opening of the file, as written. The whole thing — 52 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Value Proposition Statements

Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.

When to Use

  • Writing marketing copy and promotional content
  • Creating sales decks and pitch materials
  • Crafting customer onboarding messages
  • Developing segment-specific messaging
  • Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy

Prompt

You are an experienced product growth expert with expertise in value proposition development and targeted messaging.

Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.

For each statement, ensure it:

  • Directly addresses a specific target market segment or use case
  • Emphasizes the primary benefit and desired outcome
  • Highlights the key features and capabilities that make it possible
  • Uses clear, compelling language that resonates with the audience

Example Framework (Canva)

To illustrate the approach, here are value proposition statements for Canva:

  1. For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.

  2. For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.

Read the full file on GitHub · 52 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 52 lines · 37 tokens per session scan A 5f4e89542439

Subscribe to this mod's changes

value-prop-statements is a skill published in the GitHub repository phuryn/pm-skills (27,091 stars, last pushed yesterday), licensed MIT. It adds 37 tokens to every session and 522 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-15.

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