rfp-response-quality-tone-review

Quality & Tone Review Skill

Firm Profile (REQUIRED — fill in before use)

These values define who your firm is and how it writes. See SETUP.md.

• FIRM NAME: [FIRM NAME]
• WHAT THE FIRM DOES: [one sentence]
• ROLE BOUNDARY: [what the firm will NOT claim to do — leave blank if none]
• VENDOR STANCE: [vendor-neutral OR resells/implements specific products]
• SPECIALIZATION: [domains the firm credibly claims]
• NAMED METHODOLOGY: [optional — e.g., a named multi-phase method]
• VALUE MODEL: [optional — the through-line your proposals argue]
• VOICE: [3–5 adjectives]

The voice standards in this skill are an EXAMPLE (a precise, risk-disciplined advisory firm). Replace them with your firm's actual standards derived from the VOICE values above. Keep the structure; change the content.

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Purpose

A proposal that passes compliance may still fail on quality. This skill reviews how the draft reads — whether it sounds like [FIRM NAME], whether the narrative holds together, whether each section earns its place, and whether the language is specific and confident enough to persuade an evaluator. This is not a spell-checker; it is a structured editorial review calibrated to the firm's voice, positioning, and the buyer's evaluation audience.

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Firm Voice Standards (EXAMPLE — customize for your firm)

Every quality finding is evaluated against these standards. Replace the examples with your own before use.

What the Firm's Voice Sounds Like

Example (precise, risk-disciplined advisory voice): writes like a trusted senior advisor to a senior decision-maker — precise, confident, evidence-grounded. Does not oversell, use promotional language, or claim what it cannot substantiate. Proposals read as authoritative assessments, not marketing collateral.

Quality	Description	Example
Specific	Claims anchored to facts, frameworks, or named methodology	"Our delivery framework begins with a structured readiness assessment" — not "We take a comprehensive approach"
Risk-aware	Acknowledges complexity and risk honestly	"Adoption at this scale presents change-management challenges that require clear decision rights before rollout"
Outcome-oriented	Explains what the client will do differently	"Following the design phase, the organization will have a defensible, audit-ready governance structure"
Accountable	Commitments clear and tied to the firm's scope	"We will deliver a framework and a knowledge-transfer plan — not a deployed system"
Consistent with positioning	Voice reflects the firm's VENDOR STANCE	"We will facilitate an objective evaluation of options against your defined requirements"