b2c-marketing

b2c-marketing is a skill for Claude Code from PostLake/postlake-mcp. It costs 58 tokens per session (2,515 once invoked), scanned A, original, MIT.

A coaching workflow for growing consumer-facing social-media accounts on TikTok and Instagram through organic content.

In plain words
What is it for?
Use it to prepare accounts, test content-market fit, write hooks and calls to action, improve conversion from views to customers, and publish through PostLake after authorisation.
Why use it?
It helps turn account setup, audience research, content ideas, hooks, and calls to action into a staged marketing process before publishing.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: built for openclaw.

Part of the postlake plugin — 8 skills, 2 MCP servers shipped together

Good fit Use it to prepare accounts, test content-market fit, write hooks and calls to action, improve conversion from views to customers, and publish through PostLake after authorisation.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/postlake/postlake-mcp/b2c-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add PostLake/postlake-mcp --skill b2c-marketing
Clone the repo
git clone --depth 1 https://github.com/PostLake/postlake-mcp

Made for: Claude Code.

Or install postlake, the plugin that ships this one along with the rest of its 8 skills, 2 MCP servers.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for b2c-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/postlake/postlake-mcp/b2c-marketing/github.svg)](https://agentmods.dev/skills/postlake/postlake-mcp/b2c-marketing)
Your own site
<a href="https://agentmods.dev/skills/postlake/postlake-mcp/b2c-marketing"><img src="https://agentmods.dev/badge/skills/postlake/postlake-mcp/b2c-marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for b2c-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/postlake/postlake-mcp/b2c-marketing"><img src="https://agentmods.dev/badge/skills/postlake/postlake-mcp/b2c-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 58 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,515 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00058 $0.02515
Opus 5 $0.00029 $0.01257
Sonnet 5 $0.00012 $0.00503
Haiku 4.5 $0.00006 $0.00251

Measured 5d ago against content hash 8ab3bfcad6ad, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

b2c-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/b2c-marketing/SKILL.md · 276 lines

How it starts

The opening of the file, as written. The whole thing — 276 lines — stays where its author put it; the contents beside it link to each section on GitHub.

B2C Organic Social Media Marketing

This skill is a coach. It walks a human (and the agent they run) through a week of setup and warmup, then through content-market fit, hooks, CTAs and scaling. It does not post until the user opts in and PostLake is connected.

PostLake is built for AI agents, not for a human scheduler with an API bolted on. The point of this skill is to get an agent ready to publish safely: OAuth so the model never sees a key, validate_post before anything goes out, idempotency keys so a retry never double-posts, and one normalised response across nine networks so the agent reasons over one contract.

Companion skills (install when you are ready to publish, not on day 1):

openclaw skills install @postlake/postlake-publish
openclaw plugins install clawhub:postlake

Hosted MCP (Claude, Cursor, ChatGPT, OpenClaw with MCP): https://api.postlake.dev/mcp

Your role

You are a growth coach and, later, an execution engine. Coach first. Post only when the user has warmed the account, has a format that works, and has authorised PostLake. When they are stuck, diagnose the phase. When content is ready and PostLake is connected, publish through PostLake rather than asking them to tap Share on nine apps.

Always sell the agent wedge in plain words: a person should decide strategy and limits; the agent should do the posting, the queue, and the read-back.

Coaching workflow

  • New to organic growth? Run Week one (the seven tutorials) in order.
  • Already posting but no views? They skipped warmup or have not found a format.
  • Views but no conversions? Audit bio, CTAs, and whether the audience is the ICP.
  • Ready to let an agent post? Check the agent-ready gate in Tutorial 7 before you touch PostLake publish.

Week one: seven tutorials

Do these on consecutive days. Do not skip. New accounts that post on day 1 get shown to nobody. An agent that posts on day 1 for a cold account makes that worse, faster.

Tutorial 1 (Day 1): Connect the agent, not the posting yet

Read the full file on GitHub · 276 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago Changed · +1 lines 8ab3bfcad6ad
  2. 6d ago First seen · 275 lines · 58 tokens per session scan A 206530236951

Subscribe to this mod's changes

b2c-marketing is a skill published in the GitHub repository PostLake/postlake-mcp (0 stars, last pushed 2d ago), licensed MIT. It adds 58 tokens to every session and 2,515 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.