product-engagement-design

product-engagement-design is a skill for Claude Code from prepforeverything/prepkit-product. It costs 60 tokens per session (2,003 once invoked), scanned A, original, MIT.

A product-design guide for encouraging useful repeat behavior through onboarding, rewards, progress tracking, and other engagement patterns. It also covers freemium products, which offer a free tier alongside paid features, and product-led growth, where product use drives adoption.

In plain words
What is it for?
Use it to design habit loops, streaks, badges, activation flows, onboarding, upgrades, and other behavior-shaping product mechanics.
Why use it?
It helps teams design retention and conversion flows without relying on manipulative tactics. It also adds safeguards and measures for possible harm alongside engagement results.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the prepkit-product plugin — 9 skills, 1 agent shipped together

Good fit Use it to design habit loops, streaks, badges, activation flows, onboarding, upgrades, and other behavior-shaping product mechanics.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/prepforeverything/prepkit-product/product-engagement-design
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add prepforeverything/prepkit-product --skill product-engagement-design
Clone the repo
git clone --depth 1 https://github.com/prepforeverything/prepkit-product

Made for: Claude Code.

Or install prepkit-product, the plugin that ships this one along with the rest of its 9 skills, 1 agent.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-engagement-design

README.md
[![agentmods](https://agentmods.dev/badge/skills/prepforeverything/prepkit-product/product-engagement-design/github.svg)](https://agentmods.dev/skills/prepforeverything/prepkit-product/product-engagement-design)
Your own site
<a href="https://agentmods.dev/skills/prepforeverything/prepkit-product/product-engagement-design"><img src="https://agentmods.dev/badge/skills/prepforeverything/prepkit-product/product-engagement-design/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-engagement-design

Your own site · 80×15
<a href="https://agentmods.dev/skills/prepforeverything/prepkit-product/product-engagement-design"><img src="https://agentmods.dev/badge/skills/prepforeverything/prepkit-product/product-engagement-design.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 60 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,003 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00060 $0.02003
Opus 5 $0.00030 $0.01001
Sonnet 5 $0.00012 $0.00401
Haiku 4.5 $0.00006 $0.00200

Measured 10d ago against content hash 35dbf99b30ce, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

product-engagement-design scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/product-engagement-design/SKILL.md · 99 lines

How it starts

The opening of the file, as written. The whole thing — 99 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Engagement Design

When To Use

  • A product concept depends on repeated behavior, retention loops, or activation momentum
  • The team is proposing streaks, badges, levels, rewards, social proof, nudges, or other gamified mechanics
  • A PRD includes behavior-shaping mechanics that need ethical guardrails and counter-metrics
  • The question is not "should we build this feature?" but "how should the behavior loop work without harming trust?"
  • The problem involves a freemium model, PLG conversion funnel, activation mechanics, onboarding-to-value flow, or in-context upsell design — load references/plg-flow-design.md

Key Concepts

  • Behavior loop: trigger -> action -> reward -> investment
  • Intrinsic vs. extrinsic motivation: amplify existing user value before adding rewards
  • Progression design: levels, badges, streaks, and milestones only help when they reinforce real product progress
  • Counter-metrics: track harm signals alongside engagement lift
  • Ethical guardrails: avoid coercion, fake urgency, exploitative loss aversion, and hollow achievements
  • Show, Don't Tell: design the user path so value is experienced before it is pitched — apply to activation flows, freemium onboarding, and in-context upsell placement. The free experience must be genuinely valuable, not a crippled version of the paid product. See references/plg-flow-design.md.
  • Deceptive design taxonomy: formal categories of manipulative interface patterns — Trick Wording (misleading copy that hides what an action does), Sneaking (practices hidden until after a commitment is made), Obstruction (making desired user actions like cancelling or unsubscribing deliberately difficult); these extend beyond gamification mechanics to interaction-level manipulation present in any product interface — WHY: without named categories, "it feels manipulative" cannot be acted on; WHAT/HOW: audit each screen against these three categories and ask whether a user could accurately describe what they agreed to before they acted
  • Regulatory exposure: deceptive patterns increasingly violate GDPR consent and transparency rules (Articles 6–7, Planet49 ruling), EU DSA Article 25 (explicit deceptive design prohibition for all online platforms), and FTC Act Section 5 enforcement — WHY: ethical failures in engagement design carry legal risk, not only reputational risk; products launched into regulated markets without a deceptive-design review carry compliance exposure; WHAT/HOW: before launch, run the self-audit checklist in references/deceptive-design-taxonomy.md against every consent flow, cancellation path, and social proof claim

Read the full file on GitHub · 99 lines

Files

What ships with it

7 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 99 lines · 60 tokens per session scan A 35dbf99b30ce

Subscribe to this mod's changes

product-engagement-design is a skill published in the GitHub repository prepforeverything/prepkit-product (2 stars, last pushed 5mo ago), licensed MIT. It adds 60 tokens to every session and 2,003 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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