email-sequence

email-sequence is a skill for Claude Code from preslandallan-ui/marketingskills. It costs 130 tokens per session (2,195 once invoked), scanned A, a copy of emails, MIT.

A guide for planning automated email series, where different messages are sent over time after a person takes an action or joins a list.

In plain words
What is it for?
Use it to create welcome, onboarding, lead-nurturing, re-engagement, post-purchase, educational, event-based, or sales email series.
Why use it?
It helps organize emails around one clear purpose at a time, so messages are relevant instead of repetitive or confusing.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 36 skills shipped together

Good fit Use it to create welcome, onboarding, lead-nurturing, re-engagement, post-purchase, educational, event-based, or sales email series.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/preslandallan-ui/marketingskills/email-sequence
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add preslandallan-ui/marketingskills --skill email-sequence
Clone the repo
git clone --depth 1 https://github.com/preslandallan-ui/marketingskills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 36 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for email-sequence

README.md
[![agentmods](https://agentmods.dev/badge/skills/preslandallan-ui/marketingskills/email-sequence/github.svg)](https://agentmods.dev/skills/preslandallan-ui/marketingskills/email-sequence)
Your own site
<a href="https://agentmods.dev/skills/preslandallan-ui/marketingskills/email-sequence"><img src="https://agentmods.dev/badge/skills/preslandallan-ui/marketingskills/email-sequence/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for email-sequence

Your own site · 80×15
<a href="https://agentmods.dev/skills/preslandallan-ui/marketingskills/email-sequence"><img src="https://agentmods.dev/badge/skills/preslandallan-ui/marketingskills/email-sequence.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 130 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,195 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 98% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00130 $0.02195
Opus 5 $0.00065 $0.01097
Sonnet 5 $0.00026 $0.00439
Haiku 4.5 $0.00013 $0.00219

Measured 11d ago against content hash d486d2e06ab1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

email-sequence scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

98% identical to emails — 14 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/email-sequence/SKILL.md · 312 lines

How it starts

The opening of the file, as written. The whole thing — 312 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating a sequence, understand:

  1. Sequence Type

    • Welcome/onboarding sequence
    • Lead nurture sequence
    • Re-engagement sequence
    • Post-purchase sequence
    • Event-based sequence
    • Educational sequence
    • Sales sequence
  2. Audience Context

    • Who are they?
    • What triggered them into this sequence?
    • What do they already know/believe?
    • What's their current relationship with you?
  3. Goals

    • Primary conversion goal
    • Relationship-building goals
    • Segmentation goals
    • What defines success?

Core Principles

1. One Email, One Job

  • Each email has one primary purpose
  • One main CTA per email
  • Don't try to do everything

2. Value Before Ask

  • Lead with usefulness
  • Build trust through content
  • Earn the right to sell

3. Relevance Over Volume

  • Fewer, better emails win
  • Segment for relevance
  • Quality > frequency

4. Clear Path Forward

  • Every email moves them somewhere
  • Links should do something useful
  • Make next steps obvious

Email Sequence Strategy

Sequence Length

  • Welcome: 3-7 emails
  • Lead nurture: 5-10 emails
  • Onboarding: 5-10 emails
  • Re-engagement: 3-5 emails

Depends on:

  • Sales cycle length
  • Product complexity
  • Relationship stage

Timing/Delays

  • Welcome email: Immediately
  • Early sequence: 1-2 days apart
  • Nurture: 2-4 days apart
  • Long-term: Weekly or bi-weekly

Consider:

  • B2B: Avoid weekends
  • B2C: Test weekends
  • Time zones: Send at local time

Subject Line Strategy

  • Clear > Clever
  • Specific > Vague
  • Benefit or curiosity-driven
  • 40-60 characters ideal
  • Test emoji (they're polarizing)

Read the full file on GitHub · 312 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 312 lines · 130 tokens per session scan A d486d2e06ab1

Subscribe to this mod's changes

email-sequence is a skill published in the GitHub repository preslandallan-ui/marketingskills (11 stars, last pushed 4mo ago), licensed MIT. It adds 130 tokens to every session and 2,195 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 98% identical to emails, differing in 14 lines, and is treated as a copy.

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