define-jtbd-canvas

define-jtbd-canvas is a skill for Claude Code from product-on-purpose/pm-skills. It costs 45 tokens per session (909 once invoked), scanned A, original, Apache-2.0.

A worksheet for understanding the job a customer is trying to get done, including practical needs and personal or social reasons. Jobs to be Done is a way to study why people choose and switch between products.

In plain words
What is it for?
Use it to organize customer research, understand why customers change products, compare competitors, and shape product positioning or messages.
Why use it?
It helps teams look beyond customer types and feature lists, so they do not mistake surface preferences for the real problem customers want solved.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-skills plugin — 69 skills, 11 commands, 6 agents, 2 hooks shipped together

Good fit Use it to organize customer research, understand why customers change products, compare competitors, and shape product positioning or messages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/product-on-purpose/pm-skills/define-jtbd-canvas
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas
Clone the repo
git clone --depth 1 https://github.com/product-on-purpose/pm-skills

Made for: Claude Code.

Or install pm-skills, the plugin that ships this one along with the rest of its 69 skills, 11 commands, 6 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for define-jtbd-canvas

README.md
[![agentmods](https://agentmods.dev/badge/skills/product-on-purpose/pm-skills/define-jtbd-canvas/github.svg)](https://agentmods.dev/skills/product-on-purpose/pm-skills/define-jtbd-canvas)
Your own site
<a href="https://agentmods.dev/skills/product-on-purpose/pm-skills/define-jtbd-canvas"><img src="https://agentmods.dev/badge/skills/product-on-purpose/pm-skills/define-jtbd-canvas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for define-jtbd-canvas

Your own site · 80×15
<a href="https://agentmods.dev/skills/product-on-purpose/pm-skills/define-jtbd-canvas"><img src="https://agentmods.dev/badge/skills/product-on-purpose/pm-skills/define-jtbd-canvas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 45 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 909 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 23 Apr 2026
  • Snyk pass 23 Apr 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00045 $0.00909
Opus 5 $0.00023 $0.00454
Sonnet 5 $0.00009 $0.00182
Haiku 4.5 $0.00005 $0.00091

Measured 13d ago against content hash acf46fee5842, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

define-jtbd-canvas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/define-jtbd-canvas/SKILL.md · 80 lines

How it starts

The opening of the file, as written. The whole thing — 80 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Jobs to be Done Canvas

A Jobs to be Done (JTBD) canvas captures the complete picture of why customers "hire" products to make progress in their lives. Based on Clayton Christensen's framework, JTBD goes beyond features and demographics to understand the underlying motivations.functional, emotional, and social.that drive customer behavior.

When to Use

  • When deeply researching customer motivations before building
  • To reframe product positioning around customer progress
  • When existing personas feel too surface-level or demographic
  • During competitive analysis to identify why customers switch
  • When designing marketing messages that resonate
  • To align team on who the customer really is and what they need

When NOT to Use

  • You need a person-shaped artifact (goals, behaviors, quotes) for design or marketing work -> use foundation-persona; the canvas captures the job, the persona captures the person
  • You have no customer research yet -> synthesize interviews first with discover-interview-synthesis; the canvas's insights must trace to research, not assumptions
  • You are framing one specific problem to solve now -> use define-problem-statement
  • You need to map opportunities to a measurable outcome for prioritization -> use define-opportunity-tree

Instructions

When asked to create a JTBD canvas, follow these steps:

  1. Identify the Job Performer Define who is doing this job. Go beyond demographics to capture the circumstance they're in. The same person can have different jobs in different situations.

  2. Articulate the Circumstance Describe when and where this job arises. Jobs are triggered by specific situations. Understanding context helps predict when customers will seek a solution.

  3. Write the Job Statement Use the format: "When [situation], I want to [motivation], so I can [desired outcome]." The job statement captures the core progress the customer seeks.

Read the full file on GitHub · 80 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 80 lines · 45 tokens per session scan A acf46fee5842

Subscribe to this mod's changes

define-jtbd-canvas is a skill published in the GitHub repository product-on-purpose/pm-skills (663 stars, last pushed yesterday), licensed Apache-2.0. It adds 45 tokens to every session and 909 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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