discover-competitive-analysis

discover-competitive-analysis is a skill for Claude Code, Codex from product-on-purpose/pm-skills. It costs 67 tokens per session (897 once invoked), scanned A, original, Apache-2.0.

A structured comparison of three to five competing products or services. It examines their features, prices, and market positioning, then maps them on a two-axis chart and records strategy recommendations.

In plain words
What is it for?
Use it when planning a launch, choosing between building and buying, defining product differentiation, reviewing competitors, or understanding a market for a new team member.
Why use it?
It turns scattered competitor information into a shared view of where products overlap and differ. This helps teams make decisions before entering a market or after losing sales.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Part of the pm-skills plugin — 69 skills, 11 commands, 6 agents, 2 hooks shipped together

Good fit Use it when planning a launch, choosing between building and buying, defining product differentiation, reviewing competitors, or understanding a market for a new team member.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/product-on-purpose/pm-skills/discover-competitive-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis
Clone the repo
git clone --depth 1 https://github.com/product-on-purpose/pm-skills

Made for: Claude Code, Codex.

Or install pm-skills, the plugin that ships this one along with the rest of its 69 skills, 11 commands, 6 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for discover-competitive-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/product-on-purpose/pm-skills/discover-competitive-analysis/github.svg)](https://agentmods.dev/skills/product-on-purpose/pm-skills/discover-competitive-analysis)
Your own site
<a href="https://agentmods.dev/skills/product-on-purpose/pm-skills/discover-competitive-analysis"><img src="https://agentmods.dev/badge/skills/product-on-purpose/pm-skills/discover-competitive-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for discover-competitive-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/product-on-purpose/pm-skills/discover-competitive-analysis"><img src="https://agentmods.dev/badge/skills/product-on-purpose/pm-skills/discover-competitive-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 67 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 897 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 27 Apr 2026
  • Snyk warn 27 Apr 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00067 $0.00897
Opus 5 $0.00034 $0.00449
Sonnet 5 $0.00013 $0.00179
Haiku 4.5 $0.00007 $0.00090

Measured 12d ago against content hash 52cd66c6adaf, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

discover-competitive-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/discover-competitive-analysis/SKILL.md · 78 lines

How it starts

The opening of the file, as written. The whole thing — 78 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Analysis

A competitive analysis provides structured insight into the competitive landscape, helping product teams understand where they stand relative to alternatives and identify opportunities for differentiation. Rather than exhaustively cataloging every competitor, an effective analysis focuses on actionable insights that inform product strategy.

When to Use

  • Before entering a new market or launching a new product
  • When planning differentiation strategy for an existing product
  • During quarterly or annual strategic planning reviews
  • When evaluating build vs. buy decisions
  • After losing deals to understand competitive positioning
  • When onboarding new product team members to the market context

When NOT to Use

  • You need market size rather than competitor positioning -> use discover-market-sizing
  • You are stress-testing strategic differentiation across the whole business model -> use foundation-lean-canvas, or tool-foundation-sprint-differentiation inside a Foundation Sprint
  • You want to understand why customers switch products -> use define-jtbd-canvas; it examines competing solutions through the job lens
  • The landscape is already mapped and you need the problem framed -> use define-problem-statement

Instructions

When asked to create a competitive analysis, follow these steps:

  1. Define the Scope Clarify what you're analyzing: a specific feature area, overall product positioning, or pricing strategy. Identify 3-5 key competitors: direct competitors (same solution), indirect competitors (different solution to same problem), and potential disruptors.

  2. Gather Intelligence Research each competitor through public sources: websites, pricing pages, G2/Capterra reviews, press releases, job postings, and customer testimonials. Note what you can verify vs. what you're inferring.

  3. Build the Feature Matrix Create a comparison grid of key capabilities. Focus on features that matter to your target customers, not exhaustive checklists. Use consistent ratings (e.g., Full, Partial, None, Unknown).

Read the full file on GitHub · 78 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 78 lines · 67 tokens per session scan A 52cd66c6adaf

Subscribe to this mod's changes

discover-competitive-analysis is a skill published in the GitHub repository product-on-purpose/pm-skills (663 stars, last pushed today), licensed Apache-2.0. It adds 67 tokens to every session and 897 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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