froggo-mission-control: Skill for Claude Code

Content Calendar

Purpose

Build and maintain a content operation that is predictable, on-strategy, and never scrambling. The calendar is the single source of truth for what is being created, who owns it, when it publishes, and what it is meant to achieve.

Trigger Conditions

Load this skill when:

• Building a content calendar for a new month or quarter
• Adding a new content piece to an existing calendar
• Reviewing calendar coverage for gaps or over-indexing
• Writing a content brief for a specific piece
• Tracking the status of in-flight content
• Planning a repurposing workflow from a long-form anchor piece

Procedure

Step 1 — Set the Calendar Horizon

Content calendars operate on two horizons simultaneously:

Strategic horizon (monthly/quarterly):
  - Theme per month aligned to product roadmap and growth goals
  - Major campaigns or launches with content support dates
  - Content type mix targets (see cadence table below)

Operational horizon (weekly):
  - Individual content pieces with owners and deadlines
  - Status tracking for every piece in flight
  - Publishing schedule with exact dates and times

Define the calendar period before adding any content:

Calendar period: [Month YYYY | Q# YYYY]
Primary theme: [e.g., "DeFi for everyday users," "March launch campaign"]
Key dates: [Product launches, events, holidays, trading events]
Content budget: [hours/week of content creation capacity]

Step 2 — Define Cadence by Channel

Lock in a sustainable cadence before building out. Consistency beats volume. Document this cadence and do not deviate without reason.

Channel	Content Type	Frequency	Best Times
X (Twitter)	Short-form insights, threads	1–2/day	9am, 12pm, 5pm [local TZ]
X	Threads	2–3/week	Tuesday–Thursday, 9am
LinkedIn	Long-form posts	3/week	Tuesday, Wednesday, Thursday, 8–10am
Blog / Medium	Long-form articles	2/month	Tuesday publish
Newsletter	Weekly digest	1/week	Thursday, 8am
Discord / Community	AMAs, announcements	1–2/week	[community peak hours]
Short video (Reels/TikTok/Shorts)	Educational explainers	2/week	[platform-specific]