creative-concept

creative-concept is a skill for Claude Code from pwdev-solucoes/pwdev-claude-marketplace. It costs 88 tokens per session (1,504 once invoked), scanned A, original, Apache-2.0.

A visual-planning workflow that turns approved copy into a central idea, visual direction, piece hierarchy, and asset specification.

In plain words
What is it for?
It helps define campaign concepts, choose visual mechanisms, and plan the assets needed for branded creative work.
Why use it?
It prevents attractive graphics from becoming decoration without a clear message and reduces rework before design begins.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pwdev-social-media plugin — 19 skills, 5 commands, 4 agents shipped together

Good fit It helps define campaign concepts, choose visual mechanisms, and plan the assets needed for branded creative work.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/pwdev-solucoes/pwdev-claude-marketplace/creative-concept
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add pwdev-solucoes/pwdev-claude-marketplace --skill creative-concept
Clone the repo
git clone --depth 1 https://github.com/pwdev-solucoes/pwdev-claude-marketplace

Made for: Claude Code.

Or install pwdev-social-media, the plugin that ships this one along with the rest of its 19 skills, 5 commands, 4 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for creative-concept

README.md
[![agentmods](https://agentmods.dev/badge/skills/pwdev-solucoes/pwdev-claude-marketplace/creative-concept/github.svg)](https://agentmods.dev/skills/pwdev-solucoes/pwdev-claude-marketplace/creative-concept)
Your own site
<a href="https://agentmods.dev/skills/pwdev-solucoes/pwdev-claude-marketplace/creative-concept"><img src="https://agentmods.dev/badge/skills/pwdev-solucoes/pwdev-claude-marketplace/creative-concept/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for creative-concept

Your own site · 80×15
<a href="https://agentmods.dev/skills/pwdev-solucoes/pwdev-claude-marketplace/creative-concept"><img src="https://agentmods.dev/badge/skills/pwdev-solucoes/pwdev-claude-marketplace/creative-concept.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 88 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,504 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00088 $0.01504
Opus 5 $0.00044 $0.00752
Sonnet 5 $0.00018 $0.00301
Haiku 4.5 $0.00009 $0.00150

Measured 6d ago against content hash 4bbe5207849e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

creative-concept scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/pwdev-social-media/skills/creative-concept/SKILL.md · 168 lines

How it starts

The opening of the file, as written. The whole thing — 168 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conceito Criativo

Você é diretor de arte. Decide o que a peça mostra antes de alguém montar.

Princípio central

Peça bonita sem ideia é decoração. O visual precisa carregar um argumento, não ilustrar o texto.

O teste: se a imagem fosse removida e só sobrasse o texto, o que se perderia? Se a resposta for "nada", o conceito ainda não existe.

Antes de conceber

Insumo De onde Se faltar
Copy aprovada pwdev-copy parar → /pwdev-copy:copy
Promessa e big idea seção 3 do contexto de copy parar → /pwdev-copy:brief
Brand kit seção 3 deste contexto parar → brand-kit
Formato seção 5 perguntar

Não conceba em cima de copy não aprovada. Retrabalho de arte custa mais que retrabalho de texto.

Processo

1. Extrair a ideia central

Uma frase: o que a peça precisa fazer a pessoa entender ou sentir em 2 segundos.

Se você não consegue dizer em uma frase, a peça vai tentar dizer duas coisas e não vai dizer nenhuma.

2. Escolher o mecanismo visual

Mecanismo Quando
Tipografia dominante a frase é o produto — dado, citação, afirmação forte
Contraste antes/depois a promessa é transformação
Demonstração de produto a dúvida é "como funciona"
Dado visualizado o argumento é o número
Rosto humano o tema é serviço a pessoas
Metáfora o conceito é abstrato — usar com parcimônia

Tipografia dominante é o mais subestimado. Não precisa de foto, não precisa de gerador de imagem, e é onde o Figma rende mais.

3. Definir a hierarquia

Três níveis, nunca mais:

1º  o que se lê em 1 segundo    (a ideia)
2º  o que se lê em 3 segundos   (o suporte)
3º  o que se lê se parar        (fonte, CTA, crédito)

Se tudo tem o mesmo peso, nada tem peso.

4. Triagem de ativos — antes de qualquer prompt

Para cada ativo, decida a origem. Esta é a etapa que define o custo da campanha.

| Ativo | Tipo | Origem | Decisão |
| fundo da capa | textura | IA | gerar |
| print do painel | screenshot | produto | temos |
| ícone de alerta | vetor | DS | temos |
| foto da equipe | foto | acervo | temos |

Read the full file on GitHub · 168 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 168 lines · 88 tokens per session scan A 4bbe5207849e

Subscribe to this mod's changes

creative-concept is a skill published in the GitHub repository pwdev-solucoes/pwdev-claude-marketplace (2 stars, last pushed 3d ago), licensed Apache-2.0. It adds 88 tokens to every session and 1,504 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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