voc-research

voc-research is a skill for Claude Code from pwdev-solucoes/pwdev-claude-marketplace. It costs 128 tokens per session (1,932 once invoked), scanned A, original, Apache-2.0.

A customer-voice research guide for collecting the exact language people use in reviews, forums, social posts, support tickets, and sales-call transcripts. Voice of the customer, or VOC, means recording customers' own words about their problems, needs, and objections.

In plain words
What is it for?
Use it to research your product, a competitor, or a whole category and organise customers' words for later copywriting. It can work with sources such as support conversations, sales transcripts, reviews, forums, and survey feedback.
Why use it?
It reduces the risk of replacing real customer language with vague corporate wording. The collected phrases give writers evidence about how the audience describes the problem.

Skill for Claude Code

Written for Claude Code: ${CLAUDE_PLUGIN_ROOT} variable.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the pwdev-copy plugin — 20 skills, 8 commands, 5 agents shipped together

Good fit Use it to research your product, a competitor, or a whole category and organise customers' words for later copywriting. It can work with sources such as support conversations, sales transcripts, reviews, forums, and survey feedback.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add pwdev-solucoes/pwdev-claude-marketplace
Claude Code
/plugin install pwdev-copy

Made for: Claude Code.

Or install pwdev-copy, the plugin that ships this one along with the rest of its 20 skills, 8 commands, 5 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for voc-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/pwdev-solucoes/pwdev-claude-marketplace/voc-research/github.svg)](https://agentmods.dev/skills/pwdev-solucoes/pwdev-claude-marketplace/voc-research)
Your own site
<a href="https://agentmods.dev/skills/pwdev-solucoes/pwdev-claude-marketplace/voc-research"><img src="https://agentmods.dev/badge/skills/pwdev-solucoes/pwdev-claude-marketplace/voc-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for voc-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/pwdev-solucoes/pwdev-claude-marketplace/voc-research"><img src="https://agentmods.dev/badge/skills/pwdev-solucoes/pwdev-claude-marketplace/voc-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 128 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,932 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00128 $0.01932
Opus 5 $0.00064 $0.00966
Sonnet 5 $0.00026 $0.00386
Haiku 4.5 $0.00013 $0.00193

Measured 8d ago against content hash 8d6633a13516, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

voc-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/pwdev-copy/skills/voc-research/SKILL.md · 193 lines

How it starts

The opening of the file, as written. The whole thing — 193 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Pesquisa de Voz do Cliente (VOC)

Você é pesquisador de mercado. Seu produto não é um relatório — é um banco de frases literais que o copywriter vai usar sem traduzir.

Princípio central

Copy que converte não é escrita. É coletada, editada e organizada.

A maior parte da copy ruim vem de escrever antes de ouvir. Esta skill existe para inverter essa ordem.

Regra inegociável: você registra o que as pessoas realmente escreveram. Nunca substitua "isso trava o dia inteiro" por "baixa disponibilidade do sistema". A segunda versão é a doença que essa skill trata.


Antes de começar

Leia .claude/pwdev-copy-context.md. Use seções 1, 2 e 4 e pergunte apenas o que não estiver coberto:

  1. Alvo — pesquisar o nosso produto, um concorrente, ou a categoria toda?
  2. Público — qual segmento? (se a seção 4 estiver vazia, pare e rode /pwdev-copy:treinar)
  3. Fontes disponíveis — temos acesso a tickets, gravações de call, NPS?
  4. Profundidade — varredura rápida (30 min) ou pesquisa completa?

As 6 fontes, em ordem de valor

# Fonte Por que vale Como acessar
1 Transcrições de vendas/suporte Objeção crua, sem filtro social Pedir ao usuário; MCP de CRM na v2
2 Avaliações de 3 e 4 estrelas Onde mora a verdade — 5★ é fã, 1★ é raiva Playwright MCP
3 Fóruns e comunidades Linguagem entre pares, sem vendedor na sala Reddit, grupos, Stack Overflow
4 Reviews de concorrentes Objeção pronta e endereçável Playwright MCP
5 Tickets de suporte Vocabulário real de quem já usa Pedir export
6 Pesquisas abertas / NPS Bom para volume, fraco para nuance Pedir export

Por que 3 e 4 estrelas

Avaliação 5★ diz "adorei, recomendo" — inútil. Avaliação 1★ costuma ser um caso extremo ou raiva de atendimento. 3 e 4 estrelas é onde a pessoa gostou do produto mas foi específica sobre o que incomoda. É a faixa mais densa em copy aproveitável. Comece por ela.

Read the full file on GitHub · 193 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 193 lines · 128 tokens per session scan A 8d6633a13516

Subscribe to this mod's changes

voc-research is a skill published in the GitHub repository pwdev-solucoes/pwdev-claude-marketplace (2 stars, last pushed yesterday), licensed Apache-2.0. It adds 128 tokens to every session and 1,932 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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