ecommerce-analysis

ecommerce-analysis is a skill for Claude Code from rafaelsztutman/dtc-mcp. It costs 0 tokens per session (418 once invoked), scanned A, original, MIT.

A guide for analyzing direct-to-consumer e-commerce brands, meaning businesses that sell products directly to shoppers. It defines comparisons and thresholds for campaigns, automated customer flows, subscriber health, and email revenue.

In plain words
What is it for?
Use it to review email campaigns, automated flows such as abandoned-cart messages, subscriber engagement, churn, and revenue across periods or channels.
Why use it?
It gives analysis a consistent structure and highlights signs of weak campaign performance, list problems, and missing customer-email flows.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the dtc-mcp plugin — 2 skills, 4 commands shipped together

Good fit Use it to review email campaigns, automated flows such as abandoned-cart messages, subscriber engagement, churn, and revenue across periods or channels.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rafaelsztutman/dtc-mcp/ecommerce-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add rafaelsztutman/dtc-mcp --skill ecommerce-analysis
Clone the repo
git clone --depth 1 https://github.com/rafaelsztutman/dtc-mcp

Made for: Claude Code.

Or install dtc-mcp, the plugin that ships this one along with the rest of its 2 skills, 4 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ecommerce-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/rafaelsztutman/dtc-mcp/ecommerce-analysis/github.svg)](https://agentmods.dev/skills/rafaelsztutman/dtc-mcp/ecommerce-analysis)
Your own site
<a href="https://agentmods.dev/skills/rafaelsztutman/dtc-mcp/ecommerce-analysis"><img src="https://agentmods.dev/badge/skills/rafaelsztutman/dtc-mcp/ecommerce-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ecommerce-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/rafaelsztutman/dtc-mcp/ecommerce-analysis"><img src="https://agentmods.dev/badge/skills/rafaelsztutman/dtc-mcp/ecommerce-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 418 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.00418
Opus 5 $0.00000 $0.00209
Sonnet 5 $0.00000 $0.00084
Haiku 4.5 $0.00000 $0.00042

Measured 10d ago against content hash ed18bc2c2527, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

ecommerce-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ecommerce-analysis/SKILL.md · 36 lines

What it actually says

E-commerce Analysis Guide

When analyzing DTC brand performance, follow this framework:

Campaign Analysis

  • Always compare current period against previous period (week-over-week or month-over-month)
  • Flag campaigns with open rates below 20% as underperforming
  • Flag campaigns with click rates below 2% as needing content optimization
  • Flag unsubscribe rates above 0.3% as list health concerns
  • Revenue per recipient is more meaningful than total revenue for comparing campaigns of different sizes

Flow Analysis

  • For subscription brands, flow revenue often exceeds campaign revenue — this is healthy
  • Key flows to check: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback
  • Missing any of these 5 core flows is an optimization opportunity
  • Compare flow revenue as percentage of total email revenue

Subscriber Health

  • Healthy list growth: 5-10% monthly from organic sources
  • Concerning churn: >2% monthly unsubscribe rate
  • Engagement tiers: Engaged (opened/clicked last 30d), At Risk (30-90d), Inactive (90d+)
  • For subscription brands: monitor email engagement separately from subscription status

Cross-Platform Insights

  • Email revenue should be 25-40% of total revenue for healthy DTC brands
  • If below 20%: email program is underperforming
  • If above 50%: over-reliance on email, need to diversify acquisition
  • Compare Klaviyo attributed revenue against Shopify total — gap is organic/direct
  1. Start with dtc_dashboard for a high-level overview
  2. Drill into klaviyo_campaign_summary or klaviyo_flow_summary for details
  3. Use klaviyo_campaign_detail or klaviyo_flow_detail for specific underperformers
  4. Check klaviyo_subscriber_health for list quality concerns
  5. Use dtc_email_revenue_attribution to understand channel mix
Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 36 lines · 0 tokens per session scan A ed18bc2c2527

Subscribe to this mod's changes

ecommerce-analysis is a skill published in the GitHub repository rafaelsztutman/dtc-mcp (0 stars, last pushed 3mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 418 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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