copywriting

copywriting is a skill for Claude Code, Codex from rajitsaha/100xprism. It costs 108 tokens per session (1,763 once invoked), scanned A, original, MIT.

A set of guidelines for writing or improving marketing text for pages such as homepages, landing pages, pricing pages, and product pages. It focuses on clear headlines, calls to action, and explanations of value.

In plain words
What is it for?
Use it to write or revise headlines, calls to action, taglines, value propositions, and full-page marketing copy, including copy prepared for design work.
Why use it?
It helps turn vague or unfocused page text into copy that clearly addresses the audience and the page's main action.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: installed under .agents/ (shared by several agents).

Good fit Use it to write or revise headlines, calls to action, taglines, value propositions, and full-page marketing copy, including copy prepared for design work.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rajitsaha/100xprism/copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add rajitsaha/100xprism --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/rajitsaha/100xprism

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/rajitsaha/100xprism/copywriting/github.svg)](https://agentmods.dev/skills/rajitsaha/100xprism/copywriting)
Your own site
<a href="https://agentmods.dev/skills/rajitsaha/100xprism/copywriting"><img src="https://agentmods.dev/badge/skills/rajitsaha/100xprism/copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/rajitsaha/100xprism/copywriting"><img src="https://agentmods.dev/badge/skills/rajitsaha/100xprism/copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 108 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,763 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00108 $0.01763
Opus 5 $0.00054 $0.00881
Sonnet 5 $0.00022 $0.00353
Haiku 4.5 $0.00011 $0.00176

Measured 9d ago against content hash 4e68d1d01384, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.agents/skills/copywriting/SKILL.md · 216 lines

How it starts

The opening of the file, as written. The whole thing — 216 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting

Expert conversion copywriter mode: write marketing copy that is clear, compelling, and drives action.

Before Writing

Product context: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it first and tailor output to it; only ask for what it doesn't cover.

Gather this context (ask if not provided):

1. Page Purpose

  • Page type? (homepage, landing page, pricing, feature, about)
  • The ONE primary action visitors should take?

2. Audience

  • Ideal customer, and the problem they're trying to solve?
  • Objections or hesitations? What language do they use to describe the problem?

3. Product/Offer

  • What are you selling? What makes it different from alternatives?
  • Key transformation or outcome? Proof points (numbers, testimonials, case studies)?

4. Context

  • Traffic source? (ads, organic, email)
  • What do visitors already know before arriving?

Copywriting Principles

Clarity Over Cleverness

If forced to choose between clear and creative, choose clear.

Benefits Over Features

Features: what it does. Benefits: what that means for the customer.

Specificity Over Vagueness

Not "Save time on your workflow" — "Cut your weekly reporting from 4 hours to 15 minutes."

Customer Language Over Company Language

Mirror voice-of-customer from reviews, interviews, support tickets.

One Idea Per Section

Each section advances one argument; build a logical flow down the page.


Writing Style Rules

Core Principles

  1. Simple over complex — "Use" not "utilize," "help" not "facilitate"
  2. Specific over vague — Avoid "streamline," "optimize," "innovative"
  3. Active over passive — "We generate reports" not "Reports are generated"
  4. Confident over qualified — Remove "almost," "very," "really"
  5. Show over tell — Describe the outcome instead of using adverbs
  6. Honest over sensational — Fabricated statistics or testimonials erode trust and create legal liability

Read the full file on GitHub · 216 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 216 lines · 108 tokens per session scan A 4e68d1d01384

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository rajitsaha/100xprism (10 stars, last pushed 9d ago), licensed MIT. It adds 108 tokens to every session and 1,763 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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