feature-launch-playbook

feature-launch-playbook is a skill for Claude Code from rampstackco/claude-skills-pm. It costs 146 tokens per session (5,337 once invoked), scanned A, a copy of feature-launch-playbook, MIT.

A practical guide for releasing a software feature so people can find, understand, and use it. It covers the work around a release, beyond finishing the code.

In plain words
What is it for?
Use it to plan positioning, internal communication, customer announcements, rollout monitoring, rollback conditions, and post-launch measurement.
Why use it?
It helps prevent features from shipping without informing customers, preparing support and sales teams, or deciding how success will be measured.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the rampstack-pm plugin — 12 skills shipped together

Good fit Use it to plan positioning, internal communication, customer announcements, rollout monitoring, rollback conditions, and post-launch measurement.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rampstackco/claude-skills-pm/feature-launch-playbook
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add rampstackco/claude-skills-pm --skill feature-launch-playbook
Clone the repo
git clone --depth 1 https://github.com/rampstackco/claude-skills-pm

Made for: Claude Code.

Or install rampstack-pm, the plugin that ships this one along with the rest of its 12 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for feature-launch-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/rampstackco/claude-skills-pm/feature-launch-playbook/github.svg)](https://agentmods.dev/skills/rampstackco/claude-skills-pm/feature-launch-playbook)
Your own site
<a href="https://agentmods.dev/skills/rampstackco/claude-skills-pm/feature-launch-playbook"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills-pm/feature-launch-playbook/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for feature-launch-playbook

Your own site · 80×15
<a href="https://agentmods.dev/skills/rampstackco/claude-skills-pm/feature-launch-playbook"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills-pm/feature-launch-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 146 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,337 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 97% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00146 $0.05337
Opus 5 $0.00073 $0.02669
Sonnet 5 $0.00029 $0.01067
Haiku 4.5 $0.00015 $0.00534

Measured 9d ago against content hash c3d0d12ac22d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

feature-launch-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

97% identical to feature-launch-playbook — 6 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/feature-launch-playbook/SKILL.md · 341 lines

How it starts

The opening of the file, as written. The whole thing — 341 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Feature Launch Playbook

A veteran PM-leader's playbook for launching features well, not just shipping them.

Most teams conflate shipping, releasing, and launching. Shipping means engineering work is complete. Releasing means users can access it, even if it is behind a flag at 1 percent. Launching is the discipline of positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring, and post-launch measurement that turns "feature exists" into "feature lands."

A feature that ships without launching costs you the same engineering investment but captures a fraction of the value. Sales does not know how to sell it. Support does not know how to help with it. Customers do not notice it. The metric you said you would move does not move because nobody knows the feature is there.

This skill is the operational playbook. It assumes you have already written the spec (pm-spec-writing), prioritized it onto the roadmap (roadmap-planning), instrumented it (product-analytics-setup), and possibly tested it (experiment-design). The launch is the next discipline: how to actually get the feature in front of the right users, with the right context, in a way that lets you measure whether it worked.

When to use this skill: planning a launch (any size, any segment), auditing an existing launch process, fixing the "we shipped it but the metric did not move" problem, or building a launch checklist for the team.


What this skill is for

This skill spans the operational launch discipline. It composes with the rest of the Product skill suite.

  • pm-spec-writing defines the launch hypotheses; this skill validates them.
  • roadmap-planning provides the launch context (what came before, what comes next).
  • product-analytics-setup is the instrumentation prerequisite; without it you cannot measure the launch.
  • experiment-design and data-warehouse-experimentation provide the methodology for testing whether the launch worked.
  • feature-flagging provides the rollout infrastructure this skill depends on.

Read the full file on GitHub · 341 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 341 lines · 146 tokens per session scan A c3d0d12ac22d

Subscribe to this mod's changes

feature-launch-playbook is a skill published in the GitHub repository rampstackco/claude-skills-pm (4 stars, last pushed 1mo ago), licensed MIT. It adds 146 tokens to every session and 5,337 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 97% identical to feature-launch-playbook, differing in 6 lines, and is treated as a copy.