creative-direction

creative-direction is a skill for Claude Code from rampstackco/claude-skills. It costs 170 tokens per session (2,349 once invoked), scanned A, original, MIT.

A guided process for turning vague creative preferences into a structured aesthetic brief covering tone, visual style, audience relationship, and sensory goals.

In plain words
What is it for?
Use it at the start of a website, brand, campaign, or product launch, or when an existing project has lost its visual coherence.
Why use it?
It gives different people and tools one shared direction, reducing generic or inconsistent choices across a project.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the rampstack-skills plugin — 107 skills shipped together

Good fit Use it at the start of a website, brand, campaign, or product launch, or when an existing project has lost its visual coherence.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rampstackco/claude-skills/creative-direction
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add rampstackco/claude-skills --skill creative-direction
Clone the repo
git clone --depth 1 https://github.com/rampstackco/claude-skills

Made for: Claude Code.

Or install rampstack-skills, the plugin that ships this one along with the rest of its 107 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for creative-direction

README.md
[![agentmods](https://agentmods.dev/badge/skills/rampstackco/claude-skills/creative-direction/github.svg)](https://agentmods.dev/skills/rampstackco/claude-skills/creative-direction)
Your own site
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/creative-direction"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/creative-direction/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for creative-direction

Your own site · 80×15
<a href="https://agentmods.dev/skills/rampstackco/claude-skills/creative-direction"><img src="https://agentmods.dev/badge/skills/rampstackco/claude-skills/creative-direction.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 170 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,349 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00170 $0.02349
Opus 5.5 $0.00068 $0.00940
Sonnet 5.5 $0.00034 $0.00470
Haiku 4.5 $0.00017 $0.00235

Measured 1mo ago against content hash fc11c1322566, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

creative-direction scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/creative-direction/SKILL.md · 154 lines

How it starts

The opening of the file, as written. The whole thing — 154 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Creative Direction

Frameworks produce competent output. Coherent output requires a brief.

This skill turns vague creative intent into a structured brief that downstream skills can reference. It does not generate taste. It captures direction, so the dozens of small decisions a project requires (word choice, image selection, white space, sequencing, what to leave out) all answer to the same question.


Worked examples for each axis position can be assembled from any reference brand library that documents tone, aesthetic, audience relationship, and sensory ambition consistently. The framework below describes the four axes; the user's own reference set positions each example along the axes during the brief workflow.


When to use

  • The start of a multi-touchpoint project (website, brand, campaign, product launch) where aesthetic coherence matters
  • Before running multiple downstream skills that need to share a unified voice and look
  • When inheriting a project that has competent execution but feels generic or incoherent
  • Recalibrating an existing project that has drifted aesthetically over time
  • When the user is a non-curator who knows what feeling they want but cannot articulate the decisions that produce it

When NOT to use

  • Use creative-brief instead when the user needs a general kickoff brief covering scope, audience, deliverables, and constraints. This skill goes deeper on aesthetic axes specifically, not on the operational layer.
  • Use art-direction instead when briefing a specific creative deliverable (photo shoot, illustration set, video, campaign). This skill produces project-wide aesthetic direction; art-direction extends that direction into specific creative work.
  • Tactical single-piece work (one tweet, one error message, one button label)
  • Projects where the user has complete aesthetic direction documented already (skip to downstream skills)
  • Purely functional output (data tables, form labels, system status text)
  • Production-stage execution where direction is already locked
  • When the goal is to develop taste; this skill codifies intent, it does not develop judgment

Read the full file on GitHub · 154 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 154 lines · 170 tokens per session scan A fc11c1322566

Subscribe to this mod's changes

creative-direction is a skill published in the GitHub repository rampstackco/claude-skills (992 stars, last pushed 5d ago), licensed MIT. It adds 170 tokens to every session and 2,349 once invoked, about $0.0007 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

content-strategy

Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align…

rampstackco/claude-skills-seo · 120 tokens

popular-web-designs

54 real design systems (Stripe, Linear, Vercel) as HTML/CSS.

NousResearch/hermes-agent · 23 tokens

visual-qa

Runs rigorous visual QA across web, terminal, and paginated surfaces: an Apple HIG-based checklist, paired light/dark captures at phone and desktop widths, screenshot evidence, and a per-item PASS/FAIL verdict. Use for any UI build or change, or when asked whether a page, component, or TUI looks right or follows the…

code-yeongyu/oh-my-openagent · 78 tokens

frontend

Builds, styles, and polishes anything drawn with HTML, CSS, or SVG: web UI, pages, components, HTML reports rendered to PDF or print, figures, PNG/SVG diagrams, slides, and images for Notion or Slack. Use for any styling, layout, animation, or visual-quality task, or when asked to make something look or feel a certain…

code-yeongyu/oh-my-openagent · 79 tokens

ambience-skill

Layer A ambience-and-typographic-motion reference anchored to the react-bits catalog (reactbits.dev). Stacks on any style skill whenever work adds a hero atmosphere, an animated or shader background, a typographic reveal (split, blur, shimmer, typewriter, count-up, marquee), scroll storytelling, or card surface…

code-yeongyu/oh-my-openagent · 132 tokens

interaction-skill

Layer A interaction-mechanics reference anchored to the beui.dev catalog. Stacks on any style skill whenever work adds or changes motion or interaction — micro-interactions, animated components, transitions, gestures, hover/press/state feedback, loading/success/error morphs, 'make it feel alive'. Mandates reading the…

code-yeongyu/oh-my-openagent · 104 tokens