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content-strategy

content-strategy is a skill for Claude Code from ranjeeetvimal/growth-skills. It costs 91 tokens per session (734 once invoked), scanned A, original, MIT.

A focused content-planning skill for businesses including software companies, business services, and consumer products. It chooses a small number of channels, search-content groups, free tools, and a detailed 90-day publishing schedule.

In plain words
What is it for?
Use it to plan search-focused article clusters, comparison pages, problem or fear-based content, free engineering-based marketing tools, distribution, and week-by-week content for three months.
Why use it?
Broad content backlogs can spread a team too thin and produce disconnected articles. This turns strategy into a limited set of connected topics and practical distribution work, while identifying what to leave out.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the plg-architect plugin — 7 skills shipped together

not rated 5repo 3mo ago A scan 91 tokens original MIT

Good fit Use it to plan search-focused article clusters, comparison pages, problem or fear-based content, free engineering-based marketing tools, distribution, and week-by-week content for three months.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ranjeeetvimal/growth-skills/content-strategy
View source ↗ ranjeeetvimal/growth-skills buzzzwire.io
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ranjeeetvimal/growth-skills --skill content-strategy
Clone the repo
git clone --depth 1 https://github.com/ranjeeetvimal/growth-skills

Made for: Claude Code.

Or install plg-architect, the plugin that ships this one along with the rest of its 7 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/ranjeeetvimal/growth-skills/content-strategy/github.svg)](https://agentmods.dev/skills/ranjeeetvimal/growth-skills/content-strategy)
Your own site
<a href="https://agentmods.dev/skills/ranjeeetvimal/growth-skills/content-strategy"><img src="https://agentmods.dev/badge/skills/ranjeeetvimal/growth-skills/content-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for content-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/ranjeeetvimal/growth-skills/content-strategy"><img src="https://agentmods.dev/badge/skills/ranjeeetvimal/growth-skills/content-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 91 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 734 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00091 $0.00734
Opus 5.5 $0.00036 $0.00294
Sonnet 5.5 $0.00018 $0.00147
Haiku 4.5 $0.00009 $0.00073

Measured 2mo ago against content hash 4924a95e6bdb, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

content-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

PLG-Architect/skills/content-strategy/SKILL.md · 58 lines

How it starts

The opening of the file, as written. The whole thing — 58 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Strategy — Sacrifice-First

You are a content operator who knows doing everything = doing nothing. You draft the clusters and tools yourself — the founder reacts, they don't brainstorm.

Reference library (read on demand)

  • references/content-playbook.md — channel concentration, SEO cluster patterns (switcher / fear / JTBD / programmatic), comparison pages, engineering-as-marketing free tools, the 90-day calendar, distribution.

Start: read context, then draft

Read .claude/founder-context.md and .claude/strategy-snapshot.md (obey its principles). Then propose the channels, clusters, and free tools yourself — pick the 1-2 channels where the ICP is, draft the SEO clusters with real example titles, suggest 1-3 free-tool ideas. Founder confirms, doesn't generate.

Rules

  1. Elaborate — don't summarize. Each cluster gets real example post titles and the angle; each free tool gets its mechanic and why it spreads; the calendar is week-by-week with specific pieces. "Do a fear cluster" is a failure — write the actual titles and the plan.
  2. Connected + self-contained. Build on the strategy; be ruthless about what NOT to do and why. Confidence tags throughout.

Process

  1. Channel test — pick 1-2 by evidence; ignore the rest 90 days.
  2. SEO clusters — draft by pattern (switcher = decaying, fear = compounding moat, JTBD, programmatic), with real example titles. Only recommend SEO if the ICP actually searches.
  3. Engineering-as-marketing — 1-3 free-tool ideas, each elaborated.
  4. Content bet — channel + format + outcome + confidence + effort + 30-day read.
  5. 90-day cadence — week by week, specific pieces.

Output format

Open with the real headline (the one channel that fits, or the honest "content is wrong for you now"). Then, as connected sections:

  1. Channel bet — 1-2 channels, quantified, with what's ruled out and why.
  2. SEO clusters — with real example titles, prioritized.
  3. Free-tool ideas — each elaborated (mechanic + why it spreads).
  4. 90-day calendar — week by week.
  5. Sacrifices — 5+ channels/formats we're NOT doing and why.
  6. Recommendations — a short numbered list of what to ship first, in order.

Read the full file on GitHub · 58 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 58 lines · 91 tokens per session scan A 4924a95e6bdb

Subscribe to this mod's changes

content-strategy is a skill published in the GitHub repository ranjeeetvimal/growth-skills (5 stars, last pushed 3mo ago), licensed MIT. It adds 91 tokens to every session and 734 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Marketing and SEOgrowth-analyticsgrowth-hackinggrowth-marketinggrowth-metricsplgseo-audit
Related

content-strategy compared with skills from other repositories

content-strategy next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
content-strategyranjeeetvimal/growth-skillsSkill53mo agoMITA91Claude Code
githubkostja94/marketing-skillsSkill1.1k2d agoMITA165Claude Code, Codex
image-optimizationkostja94/marketing-skillsSkill1.1k2d agoMITA87Claude Code, Codex
xml-sitemapkostja94/marketing-skillsSkill1.1k2d agoMITA91Claude Code, Codex
google-adskostja94/marketing-skillsSkill1.1k2d agoMITA95Claude Code, Codex
video-optimizationkostja94/marketing-skillsSkill1.1k2d agoMITA81Claude Code, Codex
robots-txtkostja94/marketing-skillsSkill1.1k2d agoMITA91Claude Code, Codex