channel-selection-audit

channel-selection-audit is a skill for Claude Code from RBraga01/builder-growth. It costs 78 tokens per session (1,632 once invoked), scanned A, original, MIT.

A method for comparing possible marketing channels using eight criteria, such as where the audience is, testing cost, feedback speed, and how results can be measured. A marketing channel is a way to reach potential customers, such as email, search, or social media.

In plain words
What is it for?
Use it before creating a campaign, content plan, or outreach effort, when moving into a new market, or when reallocating growth budget.
Why use it?
It prevents teams from choosing channels by habit or spreading a small budget across too many options to learn what works.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the builder-growth plugin — 14 skills, 5 agents shipped together

Good fit Use it before creating a campaign, content plan, or outreach effort, when moving into a new market, or when reallocating growth budget.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rbraga01/builder-growth/channel-selection-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add RBraga01/builder-growth --skill channel-selection-audit
Clone the repo
git clone --depth 1 https://github.com/RBraga01/builder-growth

Made for: Claude Code.

Or install builder-growth, the plugin that ships this one along with the rest of its 14 skills, 5 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for channel-selection-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/rbraga01/builder-growth/channel-selection-audit/github.svg)](https://agentmods.dev/skills/rbraga01/builder-growth/channel-selection-audit)
Your own site
<a href="https://agentmods.dev/skills/rbraga01/builder-growth/channel-selection-audit"><img src="https://agentmods.dev/badge/skills/rbraga01/builder-growth/channel-selection-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for channel-selection-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/rbraga01/builder-growth/channel-selection-audit"><img src="https://agentmods.dev/badge/skills/rbraga01/builder-growth/channel-selection-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 78 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,632 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00078 $0.01632
Opus 5 $0.00039 $0.00816
Sonnet 5 $0.00016 $0.00326
Haiku 4.5 $0.00008 $0.00163

Measured 10d ago against content hash b88b41f864a3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

channel-selection-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/channel-selection-audit/SKILL.md · 150 lines

How it starts

The opening of the file, as written. The whole thing — 150 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Channel Selection Audit

The Law

A CHANNEL CHOSEN BY DEFAULT IS A CHANNEL CHOSEN WRONG.
"Let's try everything" splits a limited budget across channels with no comparable signal, so nothing gets enough volume to learn anything before the budget runs out.
"Everyone else uses paid ads" describes a competitor's constraint, not yours.
Every candidate channel scored against the same eight criteria IS channel selection.

When to Use

Trigger before:

  • Building a campaign, content calendar, or outbound sequence for a new segment or offer
  • Reallocating growth budget across channels
  • Entering a new market, segment, or product line where prior channel performance does not transfer
  • Any time growth-strategy-design produced a channel hypothesis that has not yet been validated

When NOT to Use

  • Channels with an established, measured track record for this exact segment and offer — re-running the audit is redundant; review the existing data instead
  • Single-channel constraints with no real alternative (e.g., a regulated industry where only one channel is compliant) — document the constraint instead of auditing alternatives that aren't available

The Candidate Channels

Score the channels that are realistically available given the strategy's segment, offer, and constraint. Not every channel applies to every project.

SEO · content · outbound · paid ads · partnerships · community ·
marketplaces · referrals · social · product-led growth · sales-led growth

Do not score channels with no plausible audience overlap with the target segment — note them as "not applicable" and move on.

The Eight Selection Criteria

Score each candidate channel 1–5 on every criterion. A channel that scores well on three criteria and poorly on the other five is not a strong channel — it is a channel with a narrow use case.

1 — Audience Presence

Is the target segment actually active on this channel, in measurable numbers? Presence without intent (browsing social media) scores lower than presence with intent (searching for a solution).

Read the full file on GitHub · 150 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 150 lines · 78 tokens per session scan A b88b41f864a3

Subscribe to this mod's changes

channel-selection-audit is a skill published in the GitHub repository RBraga01/builder-growth (2 stars, last pushed 2mo ago), licensed MIT. It adds 78 tokens to every session and 1,632 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

gr-geo-cite

A guide for checking whether AI assistants such as ChatGPT, Claude, Perplexity, and Gemini mention or cite your website when answering set questions.

Gingiris-1031/gingiris-skills · 188 tokens

gingiris-reddit-marketing

🇺🇸 Reddit Marketing & Growth Playbook 2026 — The complete Reddit operations SOP for AI/SaaS founders. Covers account warming (Karma 0→500 in 20 days), shadow ban prevention, multi-account matrix via fingerprint browsers, subreddit selection across 10K+ communities, content templates (90/10 rule), Product Hunt ×…

Gingiris-1031/gingiris-skills · 1,066 tokens

gingiris-github-star-growth

A guide to steadily increasing the number of people who bookmark an open-source project on GitHub by building content, community, events, contributors, and ambassadors.

Gingiris-1031/gingiris-skills · 357 tokens

gr-blog-post

A Jekyll blog publishing workflow. Jekyll is a tool that turns text and templates into a website, and this workflow also prepares matching English, Japanese, and Korean posts.

Gingiris-1031/gingiris-skills · 160 tokens

gr-seo-patrol

An automated SEO and GEO checking routine. SEO helps pages appear in search engines; GEO checks how they may be found and understood by AI-based search tools.

Gingiris-1031/gingiris-skills · 159 tokens

gingiris-growth-finder

Diagnose a product's growth model, stage, and current constraint, then route the request to the narrowest Gingiris specialist and execute it when installed. Use for broad or uncertain growth questions involving go-to-market, Product Hunt, GitHub stars, open-source marketing, B2B SaaS, PLG, ASO, SEO/GEO, AI citations…

Gingiris-1031/gingiris-skills · 183 tokens