growth-strategy-design

growth-strategy-design is a skill for Claude Code from RBraga01/builder-growth. It costs 76 tokens per session (1,811 once invoked), scanned A, original, MIT.

A planning framework for deciding how a product or project should grow before running campaigns or experiments. It requires defining the audience, goal, main constraint, offer, measurement, assumptions, and risks.

In plain words
What is it for?
Use it at the start of a growth initiative, after a major change in direction, or before allocating quarterly budget and staff to growth work.
Why use it?
It prevents teams from choosing channels or writing campaigns without knowing what they are trying to change. It makes the reasoning behind growth work explicit and testable.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the builder-growth plugin — 14 skills, 5 agents shipped together

Good fit Use it at the start of a growth initiative, after a major change in direction, or before allocating quarterly budget and staff to growth work.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rbraga01/builder-growth/growth-strategy-design
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add RBraga01/builder-growth --skill growth-strategy-design
Clone the repo
git clone --depth 1 https://github.com/RBraga01/builder-growth

Made for: Claude Code.

Or install builder-growth, the plugin that ships this one along with the rest of its 14 skills, 5 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for growth-strategy-design

README.md
[![agentmods](https://agentmods.dev/badge/skills/rbraga01/builder-growth/growth-strategy-design/github.svg)](https://agentmods.dev/skills/rbraga01/builder-growth/growth-strategy-design)
Your own site
<a href="https://agentmods.dev/skills/rbraga01/builder-growth/growth-strategy-design"><img src="https://agentmods.dev/badge/skills/rbraga01/builder-growth/growth-strategy-design/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for growth-strategy-design

Your own site · 80×15
<a href="https://agentmods.dev/skills/rbraga01/builder-growth/growth-strategy-design"><img src="https://agentmods.dev/badge/skills/rbraga01/builder-growth/growth-strategy-design.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 76 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,811 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00076 $0.01811
Opus 5 $0.00038 $0.00905
Sonnet 5 $0.00015 $0.00362
Haiku 4.5 $0.00008 $0.00181

Measured 11d ago against content hash f68da9d77d95, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

growth-strategy-design scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/growth-strategy-design/SKILL.md · 164 lines

How it starts

The opening of the file, as written. The whole thing — 164 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Growth Strategy Design

The Law

EXECUTION WITHOUT A STRATEGY OPTIMISES RANDOM SURFACES.
"Let's just start running campaigns" produces copy, channels, and experiments chosen by who is in the room that week, not by what the growth stage and constraint actually require.
Stage + segment + goal + constraint + channel hypothesis + offer + north star + 90-day hypothesis + risks IS a growth strategy.

When to Use

Trigger before:

  • Starting growth work on any new project, product, or market segment
  • Restarting growth work after a pivot, a stalled funnel, or a leadership change in growth goals
  • Allocating budget or headcount to growth for the next quarter
  • Any work that would otherwise begin with channel-selection-audit, campaign-brief-generator, or launch-plan-design without an underlying strategy to reference

When NOT to Use

  • Single isolated copy or campaign requests inside an already-defined strategy — reference the existing strategy document instead of rewriting it
  • Pure execution tasks (sending a campaign, fixing a funnel leak) where the strategy is already approved and unchanged
  • Internal tooling or features with no external growth surface

The Ten Strategy Elements

A complete strategy defines all ten. Missing any one means execution decisions get made ad hoc, by whoever is doing the work that week.

1 — Growth Stage

Name the stage honestly: pre-product-market-fit, early PMF, scaling, or mature/optimisation. The stage determines what "growth" even means right now.

Rule: Pre-PMF growth work is retention and qualitative signal, not acquisition volume. Scaling-stage growth work is channel efficiency, not channel discovery. Naming the wrong stage produces strategy built for a different company.

2 — Target Segment

The specific segment growth work serves right now — not the eventual total addressable market.

Required specificity: same bar as positioning-audit — role/persona, situation, current alternative. "Everyone who could use this" is not a segment.

Read the full file on GitHub · 164 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 164 lines · 76 tokens per session scan A f68da9d77d95

Subscribe to this mod's changes

growth-strategy-design is a skill published in the GitHub repository RBraga01/builder-growth (2 stars, last pushed 2mo ago), licensed MIT. It adds 76 tokens to every session and 1,811 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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