launch-plan-design

launch-plan-design is a skill for Claude Code from RBraga01/builder-growth. It costs 75 tokens per session (1,756 once invoked), scanned A, original, MIT.

A planning workflow for launching a project, product, feature, or campaign to an outside audience. It defines the goal, audience, offer, materials, channels, schedule, tasks, measures of success, risks, and conditions for rolling back.

In plain words
What is it for?
Use it to prepare external launches, relaunches, or coordinated campaigns across channels such as public relations, advertising, social media, email, or partners.
Why use it?
It prevents teams from deciding during launch what success or failure means and what to do when results go badly.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the builder-growth plugin — 14 skills, 5 agents shipped together

Good fit Use it to prepare external launches, relaunches, or coordinated campaigns across channels such as public relations, advertising, social media, email, or partners.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rbraga01/builder-growth/launch-plan-design
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add RBraga01/builder-growth --skill launch-plan-design
Clone the repo
git clone --depth 1 https://github.com/RBraga01/builder-growth

Made for: Claude Code.

Or install builder-growth, the plugin that ships this one along with the rest of its 14 skills, 5 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for launch-plan-design

README.md
[![agentmods](https://agentmods.dev/badge/skills/rbraga01/builder-growth/launch-plan-design.svg)](https://agentmods.dev/skills/rbraga01/builder-growth/launch-plan-design)
Your own site
<a href="https://agentmods.dev/skills/rbraga01/builder-growth/launch-plan-design"><img src="https://agentmods.dev/badge/skills/rbraga01/builder-growth/launch-plan-design.svg" alt="Measured on agentmods" height="20"></a>
Per session 75 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,756 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00075 $0.01756
Opus 5 $0.00037 $0.00878
Sonnet 5 $0.00015 $0.00351
Haiku 4.5 $0.00007 $0.00176

Measured 7d ago against content hash 3e17adfe4d80, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

launch-plan-design scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/launch-plan-design/SKILL.md · 169 lines

How it starts

The opening of the file, as written. The whole thing — 169 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch Plan Design

The Law

A LAUNCH WITHOUT A ROLLBACK CRITERION IS A COMMITMENT, NOT A TEST.
"We'll figure out launch day as we go" means the first time anyone decides what "going badly" looks like is in the middle of it going badly.
Goal + audience + offer + assets + channels + timeline + pre/launch/post tasks + metrics + risks + rollback criteria IS a launch plan.

When to Use

Trigger before:

  • Launching any new product, feature, or campaign to an external audience
  • Re-launching after a significant pause, rebrand, or pivot
  • Any coordinated multi-channel push (PR, paid, social, email, partners) with a fixed go-live date
  • Any time growth-strategy-design and offer-quality-gate have produced an approved strategy and offer that now need a go-to-market plan

When NOT to Use

  • Continuous, ungated rollouts with no fixed launch moment (e.g., gradual feature flag rollout with no external announcement)
  • Internal-only releases with no external audience or campaign attached

The Twelve Launch Elements

A complete launch plan defines all twelve before launch day, not during it.

1 — Launch Goal

The single outcome this launch is meant to produce — tied to the north star metric from growth-strategy-design. One goal; a launch optimising for press coverage, signups, and revenue simultaneously will not be evaluated cleanly against any of them.

2 — Audience

Who this launch reaches first — typically the segment from the strategy, possibly narrowed further for a phased rollout.

3 — Offer

The validated offer from offer-quality-gate this launch is built around.

4 — Launch Assets

Every asset required: landing page, demo video, press kit, social posts, email sequence, sales collateral. Named and owned, not assumed to "come together."

5 — Channels

The channels this launch will use, from channel-selection-audit — primary and any secondary channels activated specifically for launch (e.g., a one-time press push that is not an ongoing channel).

Read the full file on GitHub · 169 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 169 lines · 75 tokens per session scan A 3e17adfe4d80

Subscribe to this mod's changes

launch-plan-design is a skill published in the GitHub repository RBraga01/builder-growth (2 stars, last pushed 2mo ago), licensed MIT. It adds 75 tokens to every session and 1,756 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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