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gtm-motion-picker

gtm-motion-picker is a skill for Claude Code from ReachRobin/skills. It costs 62 tokens per session (2,162 once invoked), scanned A, original, MIT.

A decision guide for choosing a go-to-market approach: product-led, sales-led, hybrid, or community-led. Go-to-market means the system a company uses to reach and sell to customers.

In plain words
What is it for?
Use it before launch or during repositioning to choose a go-to-market motion, especially when deciding between self-serve signup, a sales team, a combination of both, or a community-based approach.
Why use it?
It helps match the sales approach to deal value, time until customers see benefits, buyer complexity, and whether customers can get started on their own. This can expose when sales effort or customer-acquisition cost is too high for the price.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the reachrobin plugin — 11 skills shipped together

not rated 2repo 5mo ago A scan 62 tokens original MIT

Good fit Use it before launch or during repositioning to choose a go-to-market motion, especially when deciding between self-serve signup, a sales team, a combination of both, or a community-based approach.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/reachrobin/skills/gtm-motion-picker
View source ↗ ReachRobin/skills skills.reachrobin.com
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ReachRobin/skills --skill gtm-motion-picker
Clone the repo
git clone --depth 1 https://github.com/ReachRobin/skills

Made for: Claude Code.

Or install reachrobin, the plugin that ships this one along with the rest of its 11 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-motion-picker

README.md
[![agentmods](https://agentmods.dev/badge/skills/reachrobin/skills/gtm-motion-picker/github.svg)](https://agentmods.dev/skills/reachrobin/skills/gtm-motion-picker)
Your own site
<a href="https://agentmods.dev/skills/reachrobin/skills/gtm-motion-picker"><img src="https://agentmods.dev/badge/skills/reachrobin/skills/gtm-motion-picker/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-motion-picker

Your own site · 80×15
<a href="https://agentmods.dev/skills/reachrobin/skills/gtm-motion-picker"><img src="https://agentmods.dev/badge/skills/reachrobin/skills/gtm-motion-picker.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 62 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,162 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00062 $0.02162
Opus 5.5 $0.00025 $0.00865
Sonnet 5.5 $0.00012 $0.00432
Haiku 4.5 $0.00006 $0.00216

Measured 2mo ago against content hash f14bc3499054, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

gtm-motion-picker scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/core/gtm-motion-picker/SKILL.md · 184 lines

How it starts

The opening of the file, as written. The whole thing — 184 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Motion Picker

A GTM motion is the system through which a product reaches its market -- not a single channel. The wrong motion creates compounding waste: PLG with too-high ACV burns customer acquisition costs you can't recoup; sales-led with too-low ACV burns headcount on deals that can't pay for the AE.

When to use

  • Pre-launch: deciding initial motion
  • ACV much less than CAC payback target -> motion is too expensive for price point
  • Self-serve signup with 0% activation -> product can't be PLG yet, or onboarding is broken
  • Sales team selling deals < $5K ACV with full demo cycles -> motion is too heavy
  • Hybrid drift: started PLG, accidentally hired AEs, no one knows who owns what

When NOT to use

  • You haven't shipped yet and are doing hypothesis work -- answer the 4 scoring variables first, then run this
  • You want to plan a single marketing campaign, not a go-to-market system -- channel tactics don't require a motion decision
  • ACV/TTV are completely unknown -- gather data first; scoring without numbers produces wrong recommendations

Use this instead

  • icp-definer -- if you don't know who you're selling to, fix that before deciding how to reach them
  • positioning-canvas -- if the question is how to describe the product, not how to sell it
  • pricing-teardown -- motion choice has pricing implications (PLG requires a self-serve tier; sales-led allows "contact us"); run after this

The 4 deciding variables

Score each. The combination determines the motion.

1. ACV (annual contract value)

  • <$1K -> PLG strongly favored (sales economics don't work)
  • $1K-$15K -> PLG with sales assist (PLS)
  • $15K-$100K -> hybrid (PLG top-of-funnel + AE close)
  • >$100K -> sales-led (relationship-driven, multi-stakeholder)

ACV is the dominant variable. If ACV < $1K and you want sales-led, you're wrong about the motion or the price.

2. Time-to-value (TTV)

  • <10 minutes -> PLG viable (user can hit "aha" alone)
  • 10 min - 1 day -> PLG with onboarding investment
  • 1 day - 1 week -> PLG hard, hybrid or services-assisted onboarding needed
  • >1 week -> sales-led or implementation-led (can't expect self-serve)

Read the full file on GitHub · 184 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 184 lines · 62 tokens per session scan A f14bc3499054

Subscribe to this mod's changes

gtm-motion-picker is a skill published in the GitHub repository ReachRobin/skills (2 stars, last pushed 5mo ago), licensed MIT. It adds 62 tokens to every session and 2,162 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Claude CodeMarketing and SEOagent-skillschatgptclaude-pluginclaude-skillscursorstrategy
Related

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gtm-motion-picker next to 6 skills from other repositories
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