positioning-canvas

positioning-canvas is a skill for Claude Code from ReachRobin/skills. It costs 44 tokens per session (1,468 once invoked), scanned A, original, MIT.

A framework for describing a product, feature, or company in a way that makes its best market and customers clear. It follows April Dunford's five-step positioning method from the book Obviously Awesome.

In plain words
What is it for?
Use it for a launch, rebrand, pivot, new market, or competitor change when you need to define the right customers, alternatives, and distinguishing value.
Why use it?
It helps resolve vague messaging, unclear differentiation, and uncertainty about who should care most about an offer.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the reachrobin plugin — 11 skills shipped together

Good fit Use it for a launch, rebrand, pivot, new market, or competitor change when you need to define the right customers, alternatives, and distinguishing value.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/reachrobin/skills/positioning-canvas
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ReachRobin/skills --skill positioning-canvas
Clone the repo
git clone --depth 1 https://github.com/ReachRobin/skills

Made for: Claude Code.

Or install reachrobin, the plugin that ships this one along with the rest of its 11 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for positioning-canvas

README.md
[![agentmods](https://agentmods.dev/badge/skills/reachrobin/skills/positioning-canvas/github.svg)](https://agentmods.dev/skills/reachrobin/skills/positioning-canvas)
Your own site
<a href="https://agentmods.dev/skills/reachrobin/skills/positioning-canvas"><img src="https://agentmods.dev/badge/skills/reachrobin/skills/positioning-canvas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for positioning-canvas

Your own site · 80×15
<a href="https://agentmods.dev/skills/reachrobin/skills/positioning-canvas"><img src="https://agentmods.dev/badge/skills/reachrobin/skills/positioning-canvas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 44 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,468 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00044 $0.01468
Opus 5 $0.00022 $0.00734
Sonnet 5 $0.00009 $0.00294
Haiku 4.5 $0.00004 $0.00147

Measured 9d ago against content hash a8cac583f84f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

positioning-canvas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/core/positioning-canvas/SKILL.md · 113 lines

How it starts

The opening of the file, as written. The whole thing — 113 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Positioning Canvas

Apply April Dunford's positioning framework from Obviously Awesome. Positioning is upstream of copy, pricing, and GTM -- get it wrong and everything downstream is rework.

When to use

  • New product launch, pivot, or rebrand
  • Sales calls keep ending with "I'm not sure who this is for"
  • Conversion is fine but discovery is hard ("how would you find us?")
  • Competitor expanded into your space and your differentiation feels muddy
  • Multi-audience products (e.g., internal-tool-turned-SaaS) -- usually need separate positioning per audience

When NOT to use

  • You don't have a real product yet and are doing pure hypothesis work -- use a target-customer hypothesis doc instead
  • The goal is tactical copywriting (landing page headlines, ad copy) -- positioning must be locked first; then hand to copy
  • You already have differentiated, validated positioning that's converting well -- run this again only on trigger (new competitor, rebrand, new market)

Use this instead

  • icp-definer -- if you haven't yet defined who the best-fit buyers are, do that first; positioning step 4 (customers who care most) requires an ICP
  • gtm-motion-picker -- if the question is how to reach the market, not how to describe the product
  • pricing-teardown -- positioning change typically requires a pricing re-check; run after this

The 5-step Dunford framework

Run these in order. Skipping a step or doing them in parallel produces incoherent positioning.

1. Competitive alternatives -- What would customers use if your product didn't exist? Includes spreadsheets, manual processes, the in-house build, doing nothing -- not just direct competitors. Force at least 3 alternatives, ideally including one non-software one.

2. Unique attributes -- What does your product have that the alternatives don't? Capabilities, not benefits. Be specific and falsifiable: "real-time" or "supports SAML" beats "fast" or "secure". List 5-10. If you can't find any, you don't have a position -- you have a feature.

Read the full file on GitHub · 113 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 113 lines · 44 tokens per session scan A a8cac583f84f

Subscribe to this mod's changes

positioning-canvas is a skill published in the GitHub repository ReachRobin/skills (2 stars, last pushed 3mo ago), licensed MIT. It adds 44 tokens to every session and 1,468 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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