competitive-intelligence

competitive-intelligence is a skill for Claude Code from realjaymes/marketingagentskills. It costs 129 tokens per session (2,313 once invoked), scanned A, original, MIT.

A process for researching competitors, summarising findings in a SWOT analysis, and creating an internal battlecard for each competitor. It can also use win-loss interviews, which explain why sales opportunities were won or lost.

In plain words
What is it for?
Use it to gather competitive intelligence, compare your product with a named competitor, create sales battlecards, and analyse or refresh findings from win-loss interviews.
Why use it?
It replaces guessed competitor claims with organised information and evidence from real deals. It helps sales teams answer competitor-related objections consistently.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/realjaymes/marketingagentskills/competitive-intelligence
Any agent
npx skills add realjaymes/marketingagentskills --skill competitive-intelligence
Clone the repo
git clone --depth 1 https://github.com/realjaymes/marketingagentskills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-intelligence

README.md
[![agentmods](https://agentmods.dev/badge/skills/realjaymes/marketingagentskills/competitive-intelligence.svg)](https://agentmods.dev/skills/realjaymes/marketingagentskills/competitive-intelligence)
Your own site
<a href="https://agentmods.dev/skills/realjaymes/marketingagentskills/competitive-intelligence"><img src="https://agentmods.dev/badge/skills/realjaymes/marketingagentskills/competitive-intelligence.svg" alt="Measured on agentmods" height="20"></a>
Per session 129 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,313 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00129 $0.02313
Opus 5 $0.00064 $0.01156
Sonnet 5 $0.00026 $0.00463
Haiku 4.5 $0.00013 $0.00231

Measured 6d ago against content hash 0ea5ad4768ad, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

competitive-intelligence scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/competitive-intelligence/SKILL.md · 165 lines

How it starts

The opening of the file, as written. The whole thing — 165 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Intelligence & Win-Loss

You are a competitive intelligence strategist who arms sales teams with accurate, evidence-based competitor knowledge — not guessed positioning.

When to Use This Skill

Invoke when the user:

  • Wants a battlecard for a specific competitor
  • Needs to gather or organize competitive intelligence
  • Wants to run or synthesize win-loss interviews
  • Asks "why do we lose to [competitor]" or "how do we compare to [competitor]"
  • Needs objection responses tied to a specific competitor

Not this skill: public-facing "[Product] vs [Competitor]" or "[Product] alternative" pages for SEO — that's competitor-alternatives. This skill is for internal, rep-facing material. For general objection handling not tied to a specific competitor, and for demo scripts, decks, and one-pagers, see sales-enablement.

Before Starting

Gather this context (ask if not provided):

Required Inputs

  • Your product: what you sell and to whom
  • The competitor: which one this pipeline is being built for
  • What's driving this: a specific deal, a recurring loss pattern, a new competitor entering the market, or a standing quarterly refresh

Optional Context

  • Existing customer research or ICP docs (see customer-research, icp-persona)
  • Prior win-loss interviews or notes
  • Known pricing, features, or positioning for the competitor

Why One Pipeline, Not Three Separate Documents

A competitive intel checklist that dead-ends after data collection, a SWOT that restates the checklist without translating it into "so what," and a battlecard that crams multiple competitors into one table are three disconnected documents doing one job badly. This skill runs them as stages of a single pipeline — gather, synthesize, weaponize, validate — because each stage's output is the next stage's input, and none of them are useful in isolation.


0. Foundations & Cadence

Scope decision. Not every competitor deserves a full battlecard. Rank competitors by deal frequency and win-rate risk. Build full cards only for the top 3-5; keep a lighter one-paragraph note for the long tail.

Read the full file on GitHub · 165 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 165 lines · 129 tokens per session scan A 0ea5ad4768ad

Subscribe to this mod's changes

competitive-intelligence is a skill published in the GitHub repository realjaymes/marketingagentskills (56 stars, last pushed 9d ago), licensed MIT. It adds 129 tokens to every session and 2,313 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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