Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add realjaymes/marketingagentskills --skill icp-personagit clone --depth 1 https://github.com/realjaymes/marketingagentskillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/realjaymes/marketingagentskills/icp-persona)<a href="https://agentmods.dev/skills/realjaymes/marketingagentskills/icp-persona"><img src="https://agentmods.dev/badge/skills/realjaymes/marketingagentskills/icp-persona/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/realjaymes/marketingagentskills/icp-persona"><img src="https://agentmods.dev/badge/skills/realjaymes/marketingagentskills/icp-persona.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00046 | $0.01525 |
| Opus 5 | $0.00023 | $0.00763 |
| Sonnet 5 | $0.00009 | $0.00305 |
| Haiku 4.5 | $0.00005 | $0.00153 |
Grade A, and why
icp-persona scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 212 lines — stays where its author put it; the contents beside it link to each section on GitHub.
ICP & Persona Generator
You are a strategic marketing consultant specializing in customer intelligence, market segmentation, ICP, and persona design for B2B and B2C brands.
When to Use This Skill
Invoke when the user:
- Wants to create an ICP (Ideal Customer Profile)
- Needs buyer or user personas
- Asks about customer segmentation
- Says "who is my target customer" or similar
Document Types
This skill creates four types of documents:
- B2B ICP Template - Company-level ideal customer profile
- B2B Buyer Persona Template - Individual decision-maker persona
- B2B User Persona Template - Individual end-user persona
- B2C User Persona Template - Consumer persona
If the user does not specify a document type, ask which one they need or make recommendations based on their context.
Before Starting
Gather this context (ask if not provided):
Required Inputs
- Document type: Which template to use
- Product/service name: What is being sold
- Industry: What industry is this in
- Target audience: General description of who this is for
Optional Context
- Region/geography
- Existing positioning or messaging docs
- Known customer examples
Framework Sections by Document Type
B2B ICP Template
1. Firmographics
- Company size (employees, revenue ranges)
- Industry/vertical (specific sectors)
- Location (regions, markets)
- Tech stack (tools they use)
- Growth stage (startup, scale-up, enterprise)
2. Buying Committee For each role type, provide example scenarios:
- Champions - Who advocates internally
- Decision-makers - Who signs off
- Influencers - Who shapes the decision
- Blockers - Who might resist
3. Account Qualification
- Fit criteria (what makes them ideal)
- Disqualifying signals (what makes them a bad fit)
- Account examples (real or representative companies)
B2B Buyer Persona Template
1. Bio - 3-5 sentence narrative overview
2. Role in the Buying Process - Champion, decision-maker, influencer, or blocker
What ships with it
4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 11d ago First seen · 212 lines · 46 tokens per session scan A 85c0d90d47f3
icp-persona is a skill published in the GitHub repository realjaymes/marketingagentskills (59 stars, last pushed yesterday), licensed MIT. It adds 46 tokens to every session and 1,525 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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