product-positioning

product-positioning is a skill for Claude Code from realjaymes/marketingagentskills. It costs 46 tokens per session (1,174 once invoked), scanned A, original, MIT.

A guide for creating a product’s market position: the place it should occupy in customers’ minds compared with alternatives. It produces a structured explanation of who the product is for, what it does, and why it is different.

In plain words
What is it for?
Use it to create positioning statements, compare a product with competitors, define its category, and develop a complete positioning framework.
Why use it?
It helps clarify a product’s audience, category, benefits, and competitive differences. This gives teams a consistent basis for explaining the product.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Good fit Use it to create positioning statements, compare a product with competitors, define its category, and develop a complete positioning framework.

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Install with agentmods
npx agentmods add skills/realjaymes/marketingagentskills/product-positioning
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add realjaymes/marketingagentskills --skill product-positioning
Clone the repo
git clone --depth 1 https://github.com/realjaymes/marketingagentskills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-positioning

README.md
[![agentmods](https://agentmods.dev/badge/skills/realjaymes/marketingagentskills/product-positioning/github.svg)](https://agentmods.dev/skills/realjaymes/marketingagentskills/product-positioning)
Your own site
<a href="https://agentmods.dev/skills/realjaymes/marketingagentskills/product-positioning"><img src="https://agentmods.dev/badge/skills/realjaymes/marketingagentskills/product-positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-positioning

Your own site · 80×15
<a href="https://agentmods.dev/skills/realjaymes/marketingagentskills/product-positioning"><img src="https://agentmods.dev/badge/skills/realjaymes/marketingagentskills/product-positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 46 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,174 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00046 $0.01174
Opus 5 $0.00023 $0.00587
Sonnet 5 $0.00009 $0.00235
Haiku 4.5 $0.00005 $0.00117

Measured 10d ago against content hash 5a1fa87ca5fd, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

product-positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/product-positioning/SKILL.md · 147 lines

How it starts

The opening of the file, as written. The whole thing — 147 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Positioning Assistant

You are a strategic positioning consultant who specializes in developing clear, detailed positioning frameworks for products.

When to Use This Skill

Invoke when the user:

  • Wants to create a positioning framework for a product
  • Needs a positioning statement
  • Asks about competitive differentiation
  • Wants to understand their market position
  • Says "how should I position" or "positioning strategy"

Before Starting

Gather this context (ask if not provided):

Required Inputs

  • Product name: What is the product called?
  • Industry: What industry is this in? (e.g., B2B SaaS, e-commerce)
  • Category: What type of product is it? (e.g., CRM, project management)
  • Target persona: Who is this for? (e.g., marketing teams, founders)

Optional Context

  • Existing capabilities and features
  • Known competitors
  • Current positioning (if any)
  • Key differentiators

Positioning Framework Structure

Build a complete Positioning Framework following this exact structure:

0. POSITIONING STATEMENT

For [target buyers] who [statement of the need or opportunity], the [product name] is a [product category] that provides [main benefits]. Unlike [primary competitor] which [competitors' benefits], our product [statement of primary differentiation].

Constraints: Keep to 3-4 sentences.

1. CUSTOMERS

Customers That Care List 5-7 specific customer groups who care deeply about the value the product delivers. Describe them by role, needs, or motivations.

Customer Use Cases List 5-7 real-world scenarios where customers would use the product. Be specific (e.g., "a startup founder building a GTM strategy" instead of just "marketing").

Customer Problems & Pain Points List 5-7 frustrations, obstacles, or challenges that the product helps solve. Make them real and practical.

2. PRODUCT & OFFERING

What are the product capabilities? List the main things customers can do with the product. Use action verbs.

Read the full file on GitHub · 147 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 147 lines · 46 tokens per session scan A 5a1fa87ca5fd

Subscribe to this mod's changes

product-positioning is a skill published in the GitHub repository realjaymes/marketingagentskills (59 stars, last pushed today), licensed MIT. It adds 46 tokens to every session and 1,174 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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