market-report

Market Report — Consolidated Deliverable

Compile the outputs of previous /market skills into one cohesive client-ready report. Markdown by default; PDF with --format pdf.

Pre-flight

1. Scan the project root for any of these artifacts:

   • MARKETING-AUDIT.md
   • LANDING-CRO.md
   • SEO-AUDIT.md
   • BRAND-VOICE.md
   • COMPETITOR-ANALYSIS.md
   • FUNNEL-ANALYSIS.md
   • LAUNCH-PLAN.md

2. If none exist: tell the user they should run /market audit <url> first. Offer to run it.

3. If some exist: use what's there; don't re-analyze unless data is stale or contradictory.

4. Extract scores, findings, and recommendations from each file. Normalize category names across files (they should already match, but verify).

5. Determine the format — --format md (default) or --format pdf.

Report Assembly

Build a JSON data structure that feeds either the Markdown template or the PDF generator:

{
  "url": "https://example.com",
  "brand_name": "Example",
  "date": "YYYY-MM-DD",
  "business_type": "SaaS",
  "overall_score": 62,
  "grade": "D",
  "executive_summary": "2–4 sentences.",
  "categories": {
    "Content & Messaging": {"score": 68, "weight": "25%", "top_finding": "..."},
    "Conversion Optimization": {"score": 52, "weight": "20%", "top_finding": "..."},
    "SEO & Discoverability": {"score": 74, "weight": "20%", "top_finding": "..."},
    "Competitive Positioning": {"score": 48, "weight": "15%", "top_finding": "..."},
    "Brand & Trust": {"score": 70, "weight": "10%", "top_finding": "..."},
    "Growth & Strategy": {"score": 55, "weight": "10%", "top_finding": "..."}
  },
  "findings": [
    {"severity": "Critical", "title": "...", "evidence": "...", "fix": "...", "impact": "..."}
  ],
  "quick_wins": ["..."],
  "medium_term": ["..."],
  "strategic": ["..."],
  "competitors": [
    {"name": "...", "positioning": "...", "pricing": "...", "social_proof": "...", "content": "..."}
  ]
}

Save to /tmp/report_data.json.