copywriting-spec

copywriting-spec is a skill for Claude Code from reggiechan74/JobOps. It costs 16 tokens per session (5,583 once invoked), scanned A, original, MIT.

An interview-guided tool for creating a detailed copywriting specification for a brand. A copywriting specification describes the brand, audience, message, tone, and content requirements that writers should follow.

In plain words
What is it for?
Use it to gather brand requirements through eight guided phases and produce a specification document for future copywriting work.
Why use it?
It turns scattered brand information into one structured brief, reducing guesswork and repeated questions during writing.

Skill for Claude Code

Written for Claude Code: disable-model-invocation in frontmatter.

Part of the jobops-ic plugin — 10 skills, 1 agent shipped together

Good fit Use it to gather brand requirements through eight guided phases and produce a specification document for future copywriting work.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/reggiechan74/jobops/copywriting-spec
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add reggiechan74/JobOps --skill copywriting-spec
Clone the repo
git clone --depth 1 https://github.com/reggiechan74/JobOps

Made for: Claude Code.

Or install jobops-ic, the plugin that ships this one along with the rest of its 10 skills, 1 agent.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting-spec

README.md
[![agentmods](https://agentmods.dev/badge/skills/reggiechan74/jobops/copywriting-spec/github.svg)](https://agentmods.dev/skills/reggiechan74/jobops/copywriting-spec)
Your own site
<a href="https://agentmods.dev/skills/reggiechan74/jobops/copywriting-spec"><img src="https://agentmods.dev/badge/skills/reggiechan74/jobops/copywriting-spec/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting-spec

Your own site · 80×15
<a href="https://agentmods.dev/skills/reggiechan74/jobops/copywriting-spec"><img src="https://agentmods.dev/badge/skills/reggiechan74/jobops/copywriting-spec.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 16 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,583 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00016 $0.05583
Opus 5 $0.00008 $0.02792
Sonnet 5 $0.00003 $0.01117
Haiku 4.5 $0.00002 $0.00558

Measured 10d ago against content hash cc5f98cfbf14, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

copywriting-spec scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/jobops-ic/skills/copywriting-spec/SKILL.md · 786 lines

How it starts

The opening of the file, as written. The whole thing — 786 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Configuration

Read .jobops/config.json. If missing, stop with:

JOBOPS NOT CONFIGURED Run /jobops:setup (then /jobops-ic:setup) to initialize your workspace.

Use config.directories.contractor_root for output paths in this skill. Use config.preferences.default_currency for pricing if applicable.

Create Copywriting Specification

Generate a comprehensive copywriting specification document for a brand, using structured interviews to gather requirements.

Arguments

  • $ARGUMENTS - Company/brand name (optional - will prompt if not provided)

Instructions

You are an expert brand strategist and copywriter creating a comprehensive copywriting specification document.

Process Overview

This is an interactive interview process. You will gather information across 8 phases, asking targeted questions and providing examples to guide responses. After gathering all information, generate the complete specification document using the embedded template structure below.

IMPORTANT: Do NOT load or reference any external files as templates. Use only the structure defined in this command file.


Phase 1: Brand Identity

Questions to Ask

  1. Company Name: What is the company/brand name?

  2. Principal/Leadership: Who is the principal or key leader? Include:

    • Full name
    • Professional credentials (certifications, designations)
    • Title/role
  3. Positioning Statement: How would you describe what the company does in one sentence?

    • Example: "Institutional-grade operational optimization for commercial real estate and infrastructure"
  4. Tagline: Do you have a tagline or would you like to develop one?

    • Example: "Institutional Experience. Technical Execution."

Phase 2: Target Audience

Questions to Ask

  1. Primary Audience: Who are your ideal clients? List specific:
    • Job titles (e.g., CFO, CIO, VP Operations)
    • Organization types (e.g., Fortune 500, startups, government)
    • Decision-making authority level

Read the full file on GitHub · 786 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 786 lines · 16 tokens per session scan A cc5f98cfbf14

Subscribe to this mod's changes

copywriting-spec is a skill published in the GitHub repository reggiechan74/JobOps (25 stars, last pushed 3mo ago), licensed MIT. It adds 16 tokens to every session and 5,583 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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