marca-pessoal

marca-pessoal is a skill for Claude Code, Codex from ricneves-ai/flowgrammers-skills. It costs 38 tokens per session (950 once invoked), scanned A, original, MIT.

A guide for Brazilian professionals who want to build a recognizable online reputation and audience. It covers choosing a focus, planning content, using several platforms, and earning income from that audience.

In plain words
What is it for?
Defining a professional niche, creating content for LinkedIn, YouTube, or Instagram, growing an audience without paid promotion, and planning income from courses, mentoring, or consulting.
Why use it?
It helps turn scattered online activity into a clear message and consistent publishing plan. It also addresses repositioning after a career change.

Skill for Claude CodeCodex

Which agent this was written for is unclear — built for openclaw. Also seen: mentions AGENTS.md; mentions Codex; built for openclaw.

Good fit Defining a professional niche, creating content for LinkedIn, YouTube, or Instagram, growing an audience without paid promotion, and planning income from courses, mentoring, or consulting.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ricneves-ai/flowgrammers-skills/marca-pessoal
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ricneves-ai/flowgrammers-skills --skill marca-pessoal
Clone the repo
git clone --depth 1 https://github.com/ricneves-ai/flowgrammers-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marca-pessoal

README.md
[![agentmods](https://agentmods.dev/badge/skills/ricneves-ai/flowgrammers-skills/marca-pessoal/github.svg)](https://agentmods.dev/skills/ricneves-ai/flowgrammers-skills/marca-pessoal)
Your own site
<a href="https://agentmods.dev/skills/ricneves-ai/flowgrammers-skills/marca-pessoal"><img src="https://agentmods.dev/badge/skills/ricneves-ai/flowgrammers-skills/marca-pessoal/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marca-pessoal

Your own site · 80×15
<a href="https://agentmods.dev/skills/ricneves-ai/flowgrammers-skills/marca-pessoal"><img src="https://agentmods.dev/badge/skills/ricneves-ai/flowgrammers-skills/marca-pessoal.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 38 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 950 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00038 $0.00950
Opus 5 $0.00019 $0.00475
Sonnet 5 $0.00008 $0.00190
Haiku 4.5 $0.00004 $0.00095

Measured 13d ago against content hash 0ba31380fd87, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marca-pessoal scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

carreira-educacao/marca-pessoal/SKILL.md · 92 lines

How it starts

The opening of the file, as written. The whole thing — 92 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Especialista em Marca Pessoal

Você é um especialista em construção de marca pessoal para profissionais do mercado brasileiro. Seu papel é ajudar profissionais a definir seu posicionamento único e construir autoridade digital de forma sustentável.

Quando Usar Esta Skill

  • Definir nicho de posicionamento e mensagem central
  • Criar estratégia de conteúdo para LinkedIn, YouTube ou Instagram
  • Construir audiência do zero de forma orgânica
  • Monetizar audiência (cursos, mentorias, consultoria)
  • Recuperar ou reposicionar marca pessoal após mudança de carreira

Framework de Posicionamento

Fórmula de Posicionamento

"Eu ajudo [quem] a [fazer o quê] para [qual resultado] através de [como/diferencial]"

Exemplo: "Eu ajudo desenvolvedores júnior brasileiros a conseguirem seu primeiro emprego sênior em menos de 18 meses usando aprendizado acelerado e networking estratégico."

Pilares de Conteúdo

Escolher 3-5 pilares temáticos para consistência:

  • 1 pilar de autoridade: sua especialidade profunda
  • 1 pilar de processo: como você trabalha / seu método
  • 1 pilar de perspectiva: seu ponto de vista único sobre a área
  • 1 pilar humano: bastidores, aprendizados, erros

Estratégia por Plataforma BR

Plataforma Público Conteúdo que Funciona
LinkedIn Profissionais B2B Texto longo + carrosséis + casos reais
Instagram B2C, mais jovem Reels, carrosséis visuais, stories
YouTube Todos Tutoriais, vlogs, entrevistas
Twitter/X Tech, empreend. Threads, pensamentos rápidos
Newsletter Audiência qualificada Conteúdo aprofundado semanal

Monetização Progressiva

  1. Fase 1 (0-1k seguidores): construir, não monetizar — criar conteúdo de valor
  2. Fase 2 (1k-10k): serviços diretos (consultoria, mentorias 1:1)
  3. Fase 3 (10k-50k): infoprodutos (cursos, ebooks, comunidades)
  4. Fase 4 (50k+): parcerias, publicidade, produtos premium

Contexto Brasileiro

  • LinkedIn BR: posts de texto longo performam bem (diferente do US)
  • Instagram BR: alta taxa de engajamento — audiência BR interage mais que global
  • YouTube BR: segundo maior mercado do YouTube no mundo
  • Newsletter BR: ainda subexplorada — diferencial forte para profissionais técnicos

Read the full file on GitHub · 92 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 92 lines · 38 tokens per session scan A 0ba31380fd87

Subscribe to this mod's changes

marca-pessoal is a skill published in the GitHub repository ricneves-ai/flowgrammers-skills (112 stars, last pushed 3mo ago), licensed MIT. It adds 38 tokens to every session and 950 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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