Marketing & growth skills for AI agents (Claude Code, OpenClaw, etc.)
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Build a demand generation strategy and multi-channel campaigns. Use when the user says "demand gen", "demand generation", "lead generation strategy", "pipeline generation", "multi-channel campaign", "funnel strategy", "MQL", "SQL", "attribution", or asks about generating qualified leads and building a sales pipeline…
robertbstillwell/marketing-skills
Skill Claude Code
Send messages, embeds, and marketing content to Discord channels via webhooks or bot API. Manage community engagement, announcements, and automated posting. Trigger phrases: "post to discord", "discord message", "discord webhook", "discord embed", "discord announcement", "send to discord", "discord community"…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Research domain WHOIS data and check marketplace listings. Use when the user says "domain lookup", "check domain", "WHOIS", "domain availability", "buy domain", "domain research", "who owns this domain", "domain marketplace", or asks about researching or acquiring a domain name.
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Generate, evaluate, and A/B test email subject lines for maximum open rates. Includes formulas for curiosity, urgency, personalization, and more. Trigger phrases: "email subject line", "subject line ideas", "email subject", "write subject lines", "A/B test subject lines", "improve open rates", "email open rate"…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, carousel ads, retargeting campaigns, lookalike audiences, or ad creative for Meta platforms. Trigger phrases include "Facebook Ads"…
robertbstillwell/marketing-skills
Skill Claude Code
Send messages and interactive cards to Feishu (飞书) and Lark channels via webhooks or Bot API. Create rich-text announcements, marketing updates, and team notifications. Trigger phrases: "post to feishu", "feishu message", "lark message", "feishu webhook", "lark webhook", "send to feishu", "send to lark", "feishu bot"…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Pull Google Ads performance data and generate reports. Use when asked about ad campaign performance, keyword costs, quality scores, ROAS, conversion tracking, or ad spend analysis. Trigger phrases: "google ads", "adwords", "campaign performance", "ad spend", "quality score", "CPC report", "ROAS", "ad conversion"…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Write Google Ads copy and build campaign structures. Use when the user asks to create Google Ads, write ad copy for search or display, set up PPC campaigns, optimize Quality Score, choose bidding strategies, or generate responsive search ads. Trigger phrases include "Google Ads", "PPC", "search ads", "display ads"…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Pull GA4 reports, traffic data, and insights from the Google Analytics Data API. Use when asked about website traffic, user behavior, acquisition channels, conversions, or audience segments. Trigger phrases: "google analytics", "GA4", "traffic report", "analytics data", "user acquisition", "engagement metrics"…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Build a growth strategy with frameworks, metrics, and experimentation. Use when the user says "growth strategy", "growth plan", "AARRR", "growth loops", "North Star Metric", "growth model", "activation rate", "retention strategy", "churn reduction", "growth experiments", or asks about overall growth frameworks and…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Manage HubSpot CRM contacts, companies, deals, and CMS content via API. Use when the user says "add contact to HubSpot", "create deal", "search CRM", "HubSpot contacts", "update deal stage", "CRM report", "HubSpot pages", or asks about managing their sales pipeline, CRM data, or HubSpot content.
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Create high-performing LinkedIn posts and content strategy. Use when the user says "LinkedIn post", "write for LinkedIn", "LinkedIn content", "LinkedIn strategy", "LinkedIn hook", "professional post", "thought leadership post", or asks about creating content specifically for LinkedIn.
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Plan and grow an email newsletter. Use when the user says "newsletter strategy", "grow my newsletter", "newsletter content", "email newsletter", "subscriber growth", "newsletter monetization", "Substack strategy", "Beehiiv", or asks about building, growing, or monetizing a newsletter.
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Audit and optimize landing pages for conversion rate. Use when the user asks about conversion rate optimization, CRO, landing page audits, improving sign-ups or sales, reducing bounce rate, A/B test ideas for pages, form optimization, or CTA optimization. Trigger phrases include "conversion rate", "CRO", "landing page…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Plan, produce, and market a podcast. Use when the user says "podcast strategy", "start a podcast", "podcast marketing", "podcast growth", "podcast SEO", "show notes", "podcast monetization", "guest outreach", or asks about launching, growing, or promoting a podcast.
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Optimize pricing pages, pricing models, and pricing strategy. Use when the user asks about pricing, pricing pages, how to price a product, tiered pricing, freemium vs. paid, price testing, pricing psychology, or pricing page design. Trigger phrases include "pricing", "pricing page", "how to price", "pricing strategy"…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Create SEO-optimized pages at scale using programmatic/template-based approaches. Use when the user says "programmatic SEO", "pSEO", "pages at scale", "template pages", "dynamic SEO pages", "auto-generate pages", "landing pages at scale", "city pages", "comparison pages", or wants to create many similar pages…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Market and engage on Reddit authentically. Use when the user says "Reddit marketing", "Reddit strategy", "promote on Reddit", "Reddit post", "subreddit strategy", "Reddit outreach", "Reddit ads", or asks about marketing or building presence on Reddit.
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Design referral programs and viral growth loops. Use when asked to create referral systems, viral mechanics, word-of-mouth campaigns, or growth loops. Trigger phrases: "referral program", "viral loop", "refer a friend", "word of mouth", "viral coefficient", "referral incentive", "growth loop", "invite system"…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Generate Schema.org structured data (JSON-LD) for any page type. Use when the user says "schema markup", "structured data", "JSON-LD", "rich snippets", "rich results", "FAQ schema", "product schema", "article schema", "breadcrumb schema", "organization schema", "how-to schema", "review schema", or asks about…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
Pull Google Search Console data and perform search performance analysis. Use when asked about search rankings, clicks, impressions, CTR, index coverage, Core Web Vitals, or sitemap status. Trigger phrases: "search console", "GSC", "search performance", "clicks and impressions", "CTR analysis", "index coverage", "core…
robertbstillwell/marketing-skills
Skill Claude CodeCodex
SEO and competitive intelligence via the SemRush API. Use when asked to research competitors, analyze domains, find keyword opportunities, check backlinks, or estimate traffic. Trigger phrases: "competitor analysis", "domain overview", "keyword research", "backlink check", "traffic estimate", "SEO intelligence"…
At most 3 mods per repository are shown here, and a mod shipped inside a plugin is left to that plugin's page — the rest are on their repository pages: