What is brand-copy-guidelines?

A set of writing rules for OneContext’s tone, voice, and user-facing text. It covers headlines, buttons, documentation, app text, and social posts.

It is for writing or editing developer-focused product copy, documentation, landing pages, calls to action, and social content.

It helps keep writing consistent and avoids vague or overly promotional language.

How robinfaraj/one-context configures Claude Code

Reuse

Borrowing it

Nothing to install: this file belongs to robinfaraj/one-context. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file

curl -O https://raw.githubusercontent.com/robinfaraj/one-context/main/.claude/skills/brand-copy-guidelines/SKILL.md

Clone the repo

git clone --depth 1 https://github.com/robinfaraj/one-context

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/robinfaraj/one-context/brand-copy-guidelines/github.svg)](https://agentmods.dev/skills/robinfaraj/one-context/brand-copy-guidelines)

Your own site

<a href="https://agentmods.dev/skills/robinfaraj/one-context/brand-copy-guidelines"><img src="https://agentmods.dev/badge/skills/robinfaraj/one-context/brand-copy-guidelines/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/robinfaraj/one-context/brand-copy-guidelines"><img src="https://agentmods.dev/badge/skills/robinfaraj/one-context/brand-copy-guidelines.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 55 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,392 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00055	$0.01392
Opus 5.5	$0.00022	$0.00557
Sonnet 5.5	$0.00011	$0.00278
Haiku 4.5	$0.00006	$0.00139

Measured 2mo ago against content hash 524a616e685c, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-copy-guidelines scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/brand-copy-guidelines/SKILL.md · 116 lines

How it starts

The opening of the file, as written. The whole thing — 116 lines — stays where its author put it; the contents beside it link to each section on GitHub.

OneContext Brand Tone & Copy

Source: prompts/brand-and-copy-guide.md

Apply this skill when writing any user-facing copy: landing pages, CTAs, docs, in-app strings, or social posts.

Brand positioning

OneContext is the Stripe for AI Identity—developer-first, open source, essential infrastructure. We solve the pain of setting up your personal context in every AI tool. Users: developers, founders, creators running multiple AI interfaces (ChatGPT, Claude, OpenClaw, Cursor). We are the identity layer all AI tools plug into—not another chatbot.

Voice & personality

Voice: Direct, technical (but never obscure), confident but humble, solution-obsessed, anti-BS. Never oversell or hype.
Personality: The sharp, pragmatic developer friend who built what they needed and open sourced it. Slightly opinionated, fundamentally helpful, respects user intelligence.
Tone by context: Technical docs = precise, matter-of-fact. Landing = punchy, benefit-driven. Social = conversational, meme-aware, genuine.
Always: Clear over clever. Specific over fluffy.

Messaging framework

Primary message: Set up your AI identity once. Use it everywhere.
Problem: Repeating bio/context in every tool; context drifts out of sync.
Solution: OneContext auto-syncs your digital footprint (X, GitHub, Notion, etc.) into one profile; use with any AI tool via MCP or API.
Benefits: Stop repeating yourself. Always current (auto daily updates). Works everywhere (MCP + API). You're in control (open source, self-host).
Proof: Open source, OpenClaw-ready, built by developers from lived pain.

Copy principles

Lead with the pain: name the real frustration up front.
Be explicit: e.g. “Stop copy-pasting your bio into ChatGPT, Claude, and OpenClaw”—not “Improve your AI workflow.”
Show, don’t tell: code snippets, specific screenshots, real integration names.
Respect technical audience: never dumb it down; complexity is okay if not hidden.
Short, scannable sentences; every word earns its place.
Avoid AI slop: Never use: unlock, supercharge, revolutionize, seamless, game-changer, next-generation, empower, leverage, synergy.

Read the full file on GitHub · 116 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 116 lines · 55 tokens per session scan A 524a616e685c

Subscribe to this mod's changes

brand-copy-guidelines is a skill published in the GitHub repository robinfaraj/one-context (43 stars, last pushed 8mo ago), licensed Apache-2.0. It adds 55 tokens to every session and 1,392 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Marketing and SEO Writing and docs

brand-copy-guidelines next to 6 skills from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
brand-copy-guidelinesrobinfaraj/one-context	Skill	43	8mo ago	Apache-2.0	A	55	Claude Code
imagegenopenai/codex	Skill	133k	yesterday	Apache-2.0	A	113	Codex
playwright-climicrosoft/playwright	Skill	99k	yesterday	Apache-2.0	A	19	Claude Code
local-ai-agentsmicrosoft/ai-agents-for-beginners	Skill	79k	4d ago	MIT	A	200	Claude Code, Codex
systematic-debuggingobra/superpowers	Skill	313k	3d ago	MIT	A	21	Claude Code
next-cache-components-adoptionvercel/next.js	Skill	143k	today	MIT	A	95	Claude Code
next-partial-prefetching-adoptionvercel/next.js	Skill	143k	today	MIT	A	103	Claude Code

one-context: Skill for Claude Code