wb-listen

wb-listen is a skill for Claude Code from robisson/build-like-amazon-agent-skills. It costs 39 tokens per session (3,037 once invoked), scanned A, original, MIT.

A customer-research stage in Amazon's Working Backwards approach. It documents who the customer is, what their current experience is, which problems they face, and what evidence supports those conclusions.

In plain words
What is it for?
Use it when starting a product or feature, entering a new customer segment, resolving disagreement about the target user, or investigating why an existing product underperformed.
Why use it?
It reduces the risk of building for an unclear customer or relying on untested assumptions about what people need.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the build-like-amazon plugin — 28 skills, 14 commands shipped together

Good fit Use it when starting a product or feature, entering a new customer segment, resolving disagreement about the target user, or investigating why an existing product underperformed.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/robisson/build-like-amazon-agent-skills/wb-listen
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add robisson/build-like-amazon-agent-skills --skill wb-listen
Clone the repo
git clone --depth 1 https://github.com/robisson/build-like-amazon-agent-skills

Made for: Claude Code.

Or install build-like-amazon, the plugin that ships this one along with the rest of its 28 skills, 14 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for wb-listen

README.md
[![agentmods](https://agentmods.dev/badge/skills/robisson/build-like-amazon-agent-skills/wb-listen/github.svg)](https://agentmods.dev/skills/robisson/build-like-amazon-agent-skills/wb-listen)
Your own site
<a href="https://agentmods.dev/skills/robisson/build-like-amazon-agent-skills/wb-listen"><img src="https://agentmods.dev/badge/skills/robisson/build-like-amazon-agent-skills/wb-listen/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for wb-listen

Your own site · 80×15
<a href="https://agentmods.dev/skills/robisson/build-like-amazon-agent-skills/wb-listen"><img src="https://agentmods.dev/badge/skills/robisson/build-like-amazon-agent-skills/wb-listen.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 39 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,037 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00039 $0.03037
Opus 5 $0.00019 $0.01519
Sonnet 5 $0.00008 $0.00607
Haiku 4.5 $0.00004 $0.00304

Measured 10d ago against content hash 1bee71ef7d6b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

wb-listen scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/wb-listen/SKILL.md · 275 lines

How it starts

The opening of the file, as written. The whole thing — 275 lines — stays where its author put it; the contents beside it link to each section on GitHub.

WB-Listen: Who Is the Customer and What Insights Do We Have?

Overview

Listen is the foundation of Working Backwards. Before you can solve a problem, you must deeply understand who experiences it and how it affects them. This stage produces a Customer Insight Summary that documents: who the customer is (specific segment), what their current experience looks like, what data supports your understanding, and what gaps remain in your knowledge.

The output of this stage is not a persona document or a market analysis slide. It is a written narrative (1-2 pages) that makes any reader feel the customer's pain or see their opportunity. If the reader doesn't feel a sense of urgency after reading it, you haven't listened deeply enough.

When to Use

  • Starting any new product, feature, or initiative
  • When the team disagrees on who the target customer is
  • When assumptions about customer needs haven't been validated with data
  • When entering a new market or customer segment
  • After a product launch that underperformed expectations (re-listen)
  • Annually, to refresh understanding of how customer needs have evolved

Amazon Context

Amazon's Leadership Principle #1 is Customer Obsession: "Leaders start with the customer and work backwards." This is not aspirational — it is operational. Teams are expected to cite specific customer data (support contacts, usage patterns, interview quotes, behavioral analytics) in their PR/FAQ documents. "We believe customers want X" is not acceptable without evidence.

At Amazon, customer listening takes many forms:

  • CSAT/NPS surveys with verbatim analysis
  • Contact driver analysis from customer support tickets
  • Voice of the Customer (VOC) meetings where leaders listen to actual customer calls
  • Customer Advisory Boards for enterprise products
  • Usability studies observing customers attempting tasks
  • Behavioral data from instrumented products
  • Social media and review mining for unsolicited feedback

The discipline is: never assume you know what the customer wants. Always verify with data. The most dangerous product decisions come from teams that are "too close" to their product and project their own preferences onto customers.

Read the full file on GitHub · 275 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 275 lines · 39 tokens per session scan A 1bee71ef7d6b

Subscribe to this mod's changes

wb-listen is a skill published in the GitHub repository robisson/build-like-amazon-agent-skills (15 stars, last pushed 3mo ago), licensed MIT. It adds 39 tokens to every session and 3,037 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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