press-media

press-media is a skill for Claude Code from rshankras/claude-code-apple-skills. It costs 62 tokens per session (2,960 once invoked), scanned A, original, MIT.

A press-outreach guide for indie app developers. It explains how to prepare a press kit, find relevant journalists and creators, and pitch an app for coverage.

In plain words
What is it for?
Preparing a press kit, planning launch outreach, finding reviewers or bloggers, and pitching journalists, YouTubers, podcasts, or Apple-focused publications.
Why use it?
It helps developers approach media with the right information, timing, and story instead of sending unfocused requests.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter. Also seen: names the AskUserQuestion tool.

Part of the apple-skills plugin — 147 skills shipped together , and of apple-skills

Good fit Preparing a press kit, planning launch outreach, finding reviewers or bloggers, and pitching journalists, YouTubers, podcasts, or Apple-focused publications.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rshankras/claude-code-apple-skills/press-media
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add rshankras/claude-code-apple-skills --skill press-media
Clone the repo
git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills

Made for: Claude Code.

Or install apple-skills, the plugin that ships this one along with the rest of its 147 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for press-media

README.md
[![agentmods](https://agentmods.dev/badge/skills/rshankras/claude-code-apple-skills/press-media/github.svg)](https://agentmods.dev/skills/rshankras/claude-code-apple-skills/press-media)
Your own site
<a href="https://agentmods.dev/skills/rshankras/claude-code-apple-skills/press-media"><img src="https://agentmods.dev/badge/skills/rshankras/claude-code-apple-skills/press-media/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for press-media

Your own site · 80×15
<a href="https://agentmods.dev/skills/rshankras/claude-code-apple-skills/press-media"><img src="https://agentmods.dev/badge/skills/rshankras/claude-code-apple-skills/press-media.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 62 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,960 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00062 $0.02960
Opus 5 $0.00031 $0.01480
Sonnet 5 $0.00012 $0.00592
Haiku 4.5 $0.00006 $0.00296

Measured 7d ago against content hash 7fcdfdad3e42, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

press-media scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/growth/press-media/SKILL.md · 314 lines

How it starts

The opening of the file, as written. The whole thing — 314 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Press & Media Outreach

Get press coverage and media attention for your indie Apple app. Covers everything from press kit preparation to finding the right journalists to crafting pitches that get responses.

When This Skill Activates

Use this skill when the user:

  • Wants press coverage for their app
  • Is preparing for a launch and wants PR
  • Wants to create a media kit or press kit
  • Is looking for reviewers, bloggers, or YouTubers
  • Asks about getting featured by Apple-focused outlets
  • Wants to pitch their app to podcasts

Process

Step 1: Gather Context

Ask the user via AskUserQuestion:

  1. App details: What does the app do? What platform(s)?
  2. Launch timing: When is/was the launch? Is this a new app or major update?
  3. Story angle: What makes this app unique or interesting?
  4. Previous coverage: Have you been covered before? Any existing press kit?
  5. Budget: Any budget for PR, or purely organic outreach?

Step 2: Press Kit Preparation

A press kit makes it easy for journalists to write about your app. If they have to hunt for information, they will skip you.

Required Assets
Asset Specification Notes
App icon 1024x1024 PNG, no rounded corners Journalists crop it themselves
Screenshots 5-8 key screens, with and without device frames Both raw and framed versions
App description (short) 1 sentence, < 150 characters For quick mentions
App description (medium) 1 paragraph, 3-4 sentences For brief coverage
App description (long) 3 paragraphs For feature articles
Developer bio 2-3 sentences about you Include relevant background
Developer photo Headshot, 800x800+ Professional but approachable
Fact sheet Structured data See template below
Promo video 30-60 seconds (optional) Dramatically increases coverage odds
Fact Sheet Template
APP NAME: [Name]
DEVELOPER: [Your Name / Company]
LAUNCH DATE: [Date or "Available Now"]
PRICE: [Free / $X.XX / Free with subscription ($X.XX/mo)]
PLATFORMS: [iOS / macOS / iPadOS / watchOS / visionOS]
REQUIREMENTS: [iOS 17+ / macOS 14+]
WEBSITE: [URL]
APP STORE: [App Store link]
PRESS KIT: [URL to downloadable press kit]
CONTACT: [[email protected]]

KEY FEATURES:
- [Feature 1]: [One sentence description]
- [Feature 2]: [One sentence description]
- [Feature 3]: [One sentence description]
- [Feature 4]: [One sentence description]
- [Feature 5]: [One sentence description]

WHAT MAKES IT DIFFERENT:
[2-3 sentences on unique value proposition]

Read the full file on GitHub · 314 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 314 lines · 62 tokens per session scan A 7fcdfdad3e42

Subscribe to this mod's changes

press-media is a skill published in the GitHub repository rshankras/claude-code-apple-skills (713 stars, last pushed 1mo ago), licensed MIT. It adds 62 tokens to every session and 2,960 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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