web-presence

web-presence is a skill for Claude Code from rshankras/claude-code-apple-skills. It costs 72 tokens per session (1,168 once invoked), scanned A, original, MIT.

A guide to making an app easier to discover on the public web, including its Apple App Store page, a separate landing page, and sites that promote price drops.

In plain words
What is it for?
Use it when improving Google visibility, building or reviewing a landing page, or planning a temporary app price reduction.
Why use it?
It helps developers treat their app's public web pages as ways for people to find and acquire the app, not just as store listings.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the apple-skills plugin — 147 skills shipped together , and of apple-skills

Good fit Use it when improving Google visibility, building or reviewing a landing page, or planning a temporary app price reduction.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/rshankras/claude-code-apple-skills/web-presence
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add rshankras/claude-code-apple-skills --skill web-presence
Clone the repo
git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills

Made for: Claude Code.

Or install apple-skills, the plugin that ships this one along with the rest of its 147 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for web-presence

README.md
[![agentmods](https://agentmods.dev/badge/skills/rshankras/claude-code-apple-skills/web-presence/github.svg)](https://agentmods.dev/skills/rshankras/claude-code-apple-skills/web-presence)
Your own site
<a href="https://agentmods.dev/skills/rshankras/claude-code-apple-skills/web-presence"><img src="https://agentmods.dev/badge/skills/rshankras/claude-code-apple-skills/web-presence/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for web-presence

Your own site · 80×15
<a href="https://agentmods.dev/skills/rshankras/claude-code-apple-skills/web-presence"><img src="https://agentmods.dev/badge/skills/rshankras/claude-code-apple-skills/web-presence.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 72 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,168 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00072 $0.01168
Opus 5 $0.00036 $0.00584
Sonnet 5 $0.00014 $0.00234
Haiku 4.5 $0.00007 $0.00117

Measured 11d ago against content hash bbfcff3e459f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

web-presence scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/app-store/web-presence/SKILL.md · 96 lines

How it starts

The opening of the file, as written. The whole thing — 96 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Web Presence

Every app has a public web page at apps.apple.com that ranks in Google — most developers never work that surface. Pair it with an owned landing page and the deal-site ecosystem and the open web becomes a free acquisition channel that compounds with everything on-store.

When This Skill Activates

  • "Make my app findable on Google" / no results for the app's own name
  • Building or reviewing a product landing page
  • Planning a temporary price drop or sale
  • The store-growth audit flags P6.6 (web presence) or P7.5 (deal sites)

Surface 1: The apps.apple.com page is a Google citizen

The store page's Google snippet draws from your app name, subtitle, and description opening — one more reason the first description paragraph must be benefit-led plain language (see app-store/app-description-writer).

  • ✅ Search your app's name + category terms on Google periodically; if the store page doesn't rank for your own brand, something is wrong (usually a generic name — see product/app-namer).
  • ✅ Ratings, price, and In-App Purchase labels appear in the snippet — per-storefront ratings mechanics apply (app-store/ratings-mechanics).
  • ❌ Treating the store URL as un-shareable internal plumbing. It's often your best-ranking page; link to it from everywhere (with ?pt= provider token for attribution where you need source data).

Surface 2: An owned landing page + Smart App Banner

One page, one job: convert a web visitor into a store visitor.

  • Structure: name + one-line promise → 2–3 screenshots or a short capture → social proof → a prominent Download on the App Store badge (Apple's official artwork, linked with your attribution token).

  • Smart App Banner — one meta tag; Safari renders a native install/open banner:

    <meta name="apple-itunes-app" content="app-id=YOUR_APP_ID, app-argument=https://yourapp.com/from-web">
    

    ✅ The banner shows Open for installed users — deep-linking into the app, down to specific in-app content via app-argument — and View for everyone else, opening the App Store in one tap. ❌ Custom "download our app" interstitials — the native banner already does this for free.

  • App Store Marketing Tools (tools.applemediaservices.com) — use for referral links, QR codes, and localized badge assets instead of hand-rolling them.

  • The landing page is also where pre-launch waitlists live (TestFlight public link — see product/beta-testing) and where press/link-in-bio traffic should land, because you can measure it before it enters the store funnel.

  • App Clips can front the landing page with an instant experience (generators/app-clip).

Read the full file on GitHub · 96 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 96 lines · 72 tokens per session scan A bbfcff3e459f

Subscribe to this mod's changes

web-presence is a skill published in the GitHub repository rshankras/claude-code-apple-skills (713 stars, last pushed 1mo ago), licensed MIT. It adds 72 tokens to every session and 1,168 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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