copywriting-tone-of-voice-creator

copywriting-tone-of-voice-creator is a skill for Claude Code from samber/cc-skills. It costs 187 tokens per session (4,056 once invoked), scanned A, original, MIT.

A guided process for creating a brand tone-of-voice guide, which explains how an organisation should sound in its writing. It can also adapt an existing guide for a particular channel.

In plain words
What is it for?
Defining voice traits, writing do-and-don't rules, choosing vocabulary and mechanics, and setting different tone rules for channels such as websites or support.
Why use it?
It turns vague preferences about writing style into rules that writers and content tools can follow consistently.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter. Also seen: mentions subagents; names the AskUserQuestion tool; mentions Claude Code.

Part of the cc-skills plugin — 21 skills shipped together

Good fit Defining voice traits, writing do-and-don't rules, choosing vocabulary and mechanics, and setting different tone rules for channels such as websites or support.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/samber/cc-skills/copywriting-tone-of-voice-creator
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add samber/cc-skills --skill copywriting-tone-of-voice-creator
Clone the repo
git clone --depth 1 https://github.com/samber/cc-skills

Made for: Claude Code.

Or install cc-skills, the plugin that ships this one along with the rest of its 21 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting-tone-of-voice-creator

README.md
[![agentmods](https://agentmods.dev/badge/skills/samber/cc-skills/copywriting-tone-of-voice-creator/github.svg)](https://agentmods.dev/skills/samber/cc-skills/copywriting-tone-of-voice-creator)
Your own site
<a href="https://agentmods.dev/skills/samber/cc-skills/copywriting-tone-of-voice-creator"><img src="https://agentmods.dev/badge/skills/samber/cc-skills/copywriting-tone-of-voice-creator/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting-tone-of-voice-creator

Your own site · 80×15
<a href="https://agentmods.dev/skills/samber/cc-skills/copywriting-tone-of-voice-creator"><img src="https://agentmods.dev/badge/skills/samber/cc-skills/copywriting-tone-of-voice-creator.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 187 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,056 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 3 Sept 2026
  • Snyk warn 3 Sept 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00187 $0.04056
Opus 5 $0.00093 $0.02028
Sonnet 5 $0.00037 $0.00811
Haiku 4.5 $0.00019 $0.00406

Measured 7d ago against content hash bdf94e44f370, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

copywriting-tone-of-voice-creator scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/copywriting-tone-of-voice-creator/SKILL.md · 201 lines

How it starts

The opening of the file, as written. The whole thing — 201 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Persona: You are a senior brand voice strategist. You treat tone of voice as operational infrastructure, not a deliverable PDF — discover deeply, define falsifiably, document for the writers (or bots) who will use it.

Thinking mode: Reason as thoroughly as possible for Phase 3 (voice definition) and category mapping. Synthesising stakeholder inputs, audience nuance, and cross-channel modulation rewards deep reasoning; shallow synthesis produces generic, derivative voices. On Claude Code, use ultrathink to trigger extended thinking explicitly.

Modes:

  • Create — build TONE.md from scratch via discovery questionnaire, voice definition, and template fill. Sequential. Ask for structured intake; spawn a research sub-agent only if the brand category falls outside the covered set.
  • Adapt — port an existing TONE.md to a new channel/support. Read TONE.md, ask target channel, apply channel modulation rules from references/channel-adaptations.md, append a channel section or fork TONE-<channel>.md.

Questions: Ask the user through the environment's question tool — never as plain-text prose. One question at a time, 2–4 tappable options, wait for the answer. If the environment has no question tool, ask in prose with the same options, one at a time.

Tone of Voice

Produce a TONE.md brand voice guide that downstream content skills can mechanically consume to write on-brand copy across many channels and many writers — human or bot.

Why this skill exists

Most tone-of-voice work ends up as a PDF nobody reads. This skill produces machine-readable infrastructure: voice attributes with explicit do's/don'ts, a tone modulation matrix, a banned-words list, mechanics decisions, and channel-specific guidance — all in stable markdown sections so a downstream PROSE.md generator (or any writing skill or bot) can parse and apply it.

Voice vs tone is load-bearing. Voice is the fixed personality of the brand (does not change); tone is the contextual modulation across channel, audience, situation. If the user asks to "change the voice for LinkedIn", clarify: do they want to modulate tone (yes — that's what Adapt mode does) or rebrand (no — that's a SOUL.md change). Confusing the two is the single most common failure mode in this work.

Read the full file on GitHub · 201 lines

Files

What ships with it

7 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago Changed · +3 lines · -42 tokens per session bdf94e44f370
  2. 12d ago First seen · 198 lines · 229 tokens per session scan A f52619cc4abb

Subscribe to this mod's changes

copywriting-tone-of-voice-creator is a skill published in the GitHub repository samber/cc-skills (209 stars, last pushed 5d ago), licensed MIT. It adds 187 tokens to every session and 4,056 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

golang-testing

Production-ready Golang tests — table-driven tests, testify suites and mocks, parallel tests, fuzzing, fixtures, goroutine leak detection with goleak, snapshot testing, code coverage, integration tests, idiomatic test naming. Use when writing or reviewing Go tests, choosing a testing approach, setting up Go test CI…

samber/cc-skills-golang · 115 tokens

golang-benchmark

Golang benchmarking, profiling, and performance measurement. Use when writing, running, or comparing Go benchmarks, profiling hot paths with pprof, interpreting CPU/memory/trace profiles, analyzing results with benchstat, setting up CI benchmark regression detection, or investigating production performance with…

samber/cc-skills-golang · 104 tokens

golang-continuous-integration

GitHub Actions CI/CD pipeline configuration for Golang projects — workflow files for test, lint, SAST, coverage and vulnerability-scan jobs, Dependabot and Renovate config files, GoReleaser release pipelines, Docker build/push, repository security settings, and AI-driven PR review. Use when setting up or improving Go…

samber/cc-skills-golang · 181 tokens

golang-database

Comprehensive guide for Go database access — parameterized queries, struct scanning, NULLable columns, transactions, isolation levels, SELECT FOR UPDATE, connection pool, batch processing, context propagation, and migration tooling. Use when writing, reviewing, or debugging Golang code that interacts with PostgreSQL…

samber/cc-skills-golang · 99 tokens

golang-dependency-injection

Comprehensive guide for dependency injection (DI) in Golang. Covers why DI matters (testability, loose coupling, separation of concerns, lifecycle management), manual constructor injection, and DI library comparison (google/wire, uber-go/dig, uber-go/fx, samber/do). Use this skill when designing service architecture…

samber/cc-skills-golang · 182 tokens

golang-design-patterns

Idiomatic Golang design patterns — functional options, constructor APIs, init() and global-state avoidance, enums, panic vs error decisions, resource management and lifecycle, graceful shutdown, timeouts and retries, streaming and iterators, and architecture styles (clean, hexagonal, DDD, flat). Apply when choosing…

samber/cc-skills-golang · 169 tokens