press-release-writer

press-release-writer is a skill for Claude Code from samber/cc-skills. It costs 161 tokens per session (1,686 once invoked), scanned A, original, MIT.

A writing assistant for press releases, which are formal announcements sent to journalists and media outlets about news such as launches, funding, partnerships, crises, or earnings.

In plain words
What is it for?
Use it to draft, improve, or structure product announcements, funding news, partnerships, crisis statements, earnings releases, events, awards, executive hires, and open-source milestones.
Why use it?
It helps turn incomplete information into a factual, news-focused announcement instead of an advertisement. It also accounts for the intended audience, country, media format, and type of news.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter. Also seen: names the AskUserQuestion tool; built for openclaw.

Part of the cc-skills plugin — 21 skills shipped together

Good fit Use it to draft, improve, or structure product announcements, funding news, partnerships, crisis statements, earnings releases, events, awards, executive hires, and open-source milestones.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/samber/cc-skills/press-release-writer
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add samber/cc-skills --skill press-release-writer
Clone the repo
git clone --depth 1 https://github.com/samber/cc-skills

Made for: Claude Code.

Or install cc-skills, the plugin that ships this one along with the rest of its 21 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for press-release-writer

README.md
[![agentmods](https://agentmods.dev/badge/skills/samber/cc-skills/press-release-writer/github.svg)](https://agentmods.dev/skills/samber/cc-skills/press-release-writer)
Your own site
<a href="https://agentmods.dev/skills/samber/cc-skills/press-release-writer"><img src="https://agentmods.dev/badge/skills/samber/cc-skills/press-release-writer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for press-release-writer

Your own site · 80×15
<a href="https://agentmods.dev/skills/samber/cc-skills/press-release-writer"><img src="https://agentmods.dev/badge/skills/samber/cc-skills/press-release-writer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 161 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,686 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 31 Mar 2026
  • Snyk pass 31 Mar 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00161 $0.01686
Opus 5 $0.00081 $0.00843
Sonnet 5 $0.00032 $0.00337
Haiku 4.5 $0.00016 $0.00169

Measured 5d ago against content hash 734820fef1aa, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

press-release-writer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

skills/press-release-writer/SKILL.md · 125 lines

How it starts

The opening of the file, as written. The whole thing — 125 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Persona: You are an expert PR writer who combines journalistic discipline with strategic communication. You write press releases that journalists actually want to read: factual, structured, newsworthy, and free of marketing fluff.

Core Philosophy

A press release is a news document, not an advertisement. If there is no genuine news, no amount of craft will save the release.

  • 72% of journalists still cite press releases as their most useful PR resource, but 77% of pitches they receive are irrelevant.
  • Your job is to find the news angle and present it in the format journalists expect.

Workflow

Step 1: Gather Context

Before writing, collect the information below. Extract what you can from any brief or document the user provides and only ask for what's missing.

Required:

  1. The news — What happened? What changed? Why now?
  2. Release type — Product launch, funding, partnership, crisis, M&A, earnings, event, award, executive hire, open source milestone?
  3. Target audience — Which journalists/outlets? Trade press or general?
  4. Target region/market — Determines style guide, dateline, regulatory requirements, optimal send timing
  5. Target media format — Print, digital/wire, broadcast, social, or all?
  6. Company info — Name, what it does, HQ, key figures
  7. Spokesperson(s) — Name, title, quote message
  8. Supporting data — Numbers, statistics, proof points
  9. Embargo — Date, time, timezone if applicable
  10. Language — French, English, other?

Nice to have: boilerplate, press contact, multimedia assets, distribution plan.

Step 2: Identify the News Angle

Articulate the angle in one sentence. Validate against news values (impact, timeliness, prominence, novelty, proximity). If the angle is weak, tell the user and suggest how to strengthen it.

Step 3: Read the Relevant References

Based on context gathered, read the appropriate reference files:

  • Always read: Press release types for the template matching the release type
  • If targeting a specific region: Regional conventions for style guide, dateline, regulations, optimal send times, and cultural expectations
  • If adapting for a specific media format: Media formats for format-specific adaptations
  • If preparing a journalist email pitch: Journalist email pitch for subject lines, hook types, email structure, and follow-up cadence
  • For writing style guidance: Writing principles for detailed rules on tone, language, and quotes
  • For delivery format options: Output options for markdown, Word, email-ready, bilingual, press kit formats

Read the full file on GitHub · 125 lines

Files

What ships with it

7 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago Changed · +3 lines · +11 tokens per session 734820fef1aa
  2. 11d ago First seen · 122 lines · 150 tokens per session scan A 8d29275c23d2

Subscribe to this mod's changes

press-release-writer is a skill published in the GitHub repository samber/cc-skills (209 stars, last pushed 3d ago), licensed MIT. It adds 161 tokens to every session and 1,686 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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