influencer-marketing

influencer-marketing is a skill for Codex from san-npm/skills-ws. It costs 77 tokens per session (6,035 once invoked), scanned A, original, MIT.

A playbook for planning and measuring influencer or creator marketing campaigns on Instagram, TikTok, YouTube, and LinkedIn. It covers creator selection, budgets, outreach, contracts, compliance, and results.

In plain words
What is it for?
Planning campaigns, setting budgets, vetting creators, preparing outreach and contracts, meeting FTC, ASA, and EU rules, and measuring return and additional impact.
Why use it?
It helps teams choose creators and campaign spending using defined checks and measured outcomes instead of follower counts alone.

Skill for Codex

Written for Codex: agents/openai.yaml present.

Good fit Planning campaigns, setting budgets, vetting creators, preparing outreach and contracts, meeting FTC, ASA, and EU rules, and measuring return and additional impact.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/san-npm/skills-ws/influencer-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add san-npm/skills-ws --skill influencer-marketing
Clone the repo
git clone --depth 1 https://github.com/san-npm/skills-ws

Made for: Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for influencer-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/san-npm/skills-ws/influencer-marketing/github.svg)](https://agentmods.dev/skills/san-npm/skills-ws/influencer-marketing)
Your own site
<a href="https://agentmods.dev/skills/san-npm/skills-ws/influencer-marketing"><img src="https://agentmods.dev/badge/skills/san-npm/skills-ws/influencer-marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for influencer-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/san-npm/skills-ws/influencer-marketing"><img src="https://agentmods.dev/badge/skills/san-npm/skills-ws/influencer-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 6,035 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.06035
Opus 5 $0.00039 $0.03018
Sonnet 5 $0.00015 $0.01207
Haiku 4.5 $0.00008 $0.00604

Measured 12d ago against content hash c7d28a89cb23, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

influencer-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/influencer-marketing/SKILL.md · 354 lines

How it starts

The opening of the file, as written. The whole thing — 354 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Influencer Marketing

Influencer Tiers

Engagement bands below are typical ranges, not guarantees — they vary by platform, niche, and post format (Reels/Shorts usually out-engage static posts). Do not treat these as cost data; price with the budgeting model in the next section, not a flat per-tier rate.

Tier Followers Typical ER (IG/TikTok) Best For
Nano 1K-10K 3-8% Niche communities, authenticity, gifting/seeding
Micro 10K-100K 1.5-5% Targeted reach, high trust, volume programs
Mid 100K-500K 1-3% Scale + engagement balance
Macro 500K-1M 0.8-2% Brand awareness campaigns
Mega/Celebrity 1M+ 0.5-1.5% Mass reach, cultural moments

Why smaller tiers often win on efficiency: engagement rate tends to decline as follower count rises (audience-fatigue + broader, less-aligned audiences), so micro/nano creators frequently produce a lower cost-per-engagement and more relatable content. Treat this as a hypothesis to validate per campaign, not a fixed benchmark — compute actual CPE/CPV per creator (formulas below) and let your own data decide the mix. Avoid quoting a universal "X% better" figure to stakeholders; it rarely survives contact with real category/geo data.

2026 Budgeting Model (build the rate, don't look it up)

Flat per-tier rate cards are stale on arrival and ignore the variables that actually drive cost. Build each quote from a base fee plus multipliers:

Quote = BaseFee(format, platform, tier)
        × UsageRightsMultiplier
        × ExclusivityMultiplier
        × WhitelistingMultiplier
        × ProductionMultiplier
        + PerformanceBonus(optional, paid on verified KPI)
Lever Direction & rough effect Notes
Base fee Set by deliverable, platform, tier Anchor to the creator's own quote + comparable creators; longer-form (YT integration) costs more than a Story frame
Usage / paid media rights +20-100%+ over organic-only Biggest hidden cost. Price by where (organic repost vs. paid ads vs. OOH/CTV), channels, and duration. "Perpetual / all media" can multiply the base several times — buy only the term you need (e.g., 3-6 months)
Whitelisting / partnership ads (Meta Partnership Ads, TikTok Spark Ads) +25-50% on top of usage You run ads from the creator's handle; add ad spend separately (this is media budget, not talent fee)
Exclusivity +10-50% per category, scaled by length A 6-month category lockout costs far more than 30 days; never ask for exclusivity you won't use
Production complexity +0-100%+ Studio shoots, multi-location, talent/props, scripted edits, raw-file delivery, agency/manager fees
Category / geography Varies widely Finance, beauty, B2B/dev, and large-market creators (US/UK/DACH) command premiums; emerging markets lower
Performance bonus Add-on, paid on verified results Tie to attributable outcomes (code redemptions, qualified leads), not vanity reach

Read the full file on GitHub · 354 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 354 lines · 77 tokens per session scan A c7d28a89cb23

Subscribe to this mod's changes

influencer-marketing is a skill published in the GitHub repository san-npm/skills-ws (2 stars, last pushed 5d ago), licensed MIT. It adds 77 tokens to every session and 6,035 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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