A guide to local search visibility for businesses with physical locations or service areas. Local SEO means improving how a business appears in maps, business listings, reviews, and location-based search results.

Use it to optimize business profiles, categories, hours, photos, reviews, citations, location pages, map results, and visibility in AI-generated local answers.

It helps businesses keep information consistent across Google, Apple, and Bing and improve their chances of appearing for nearby customers.

local-seo — Skill for Codex by san-npm/skills-ws

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add san-npm/skills-ws --skill local-seo

Clone the repo

git clone --depth 1 https://github.com/san-npm/skills-ws

Made for: Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/san-npm/skills-ws/local-seo/github.svg)](https://agentmods.dev/skills/san-npm/skills-ws/local-seo)

Your own site

<a href="https://agentmods.dev/skills/san-npm/skills-ws/local-seo"><img src="https://agentmods.dev/badge/skills/san-npm/skills-ws/local-seo/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/san-npm/skills-ws/local-seo"><img src="https://agentmods.dev/badge/skills/san-npm/skills-ws/local-seo.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 51 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 4,701 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00051	$0.04701
Opus 5.5	$0.00020	$0.01880
Sonnet 5.5	$0.00010	$0.00940
Haiku 4.5	$0.00005	$0.00470

Measured 2mo ago against content hash 3db1f323d4a2, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

local-seo scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/local-seo/SKILL.md · 256 lines

How it starts

The opening of the file, as written. The whole thing — 256 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Local SEO

In 2026 you optimize for three map-pack ecosystems, not one: Google (Maps + AI Overviews), Apple (Maps + Siri + Spotlight + Wallet), and Bing (Maps + Microsoft/Copilot). Skipping any leaves visibility on the table — Apple ships in iOS by default, and Microsoft's index feeds Copilot and has been one source behind ChatGPT's web search. Beyond maps, AI answers (Google AI Overviews, ChatGPT, Perplexity) pull from your site, reviews, and directories too — optimize breadth (see Local visibility in AI search).

Google Business Profile (GBP)

Setup Checklist

Claim and verify listing
Correct business name (no keyword stuffing)
Primary + secondary categories (most specific first)
Complete address (or service area for mobile businesses)
Phone number (local, not toll-free)
Website URL (to location-specific page if multi-location)
Business hours (keep updated, mark holidays)
Business description (750 chars, natural keywords)
10+ high-quality photos (exterior, interior, team, products)
Enable booking if applicable (~~messaging~~ — see deprecation note below)

GBP chat sunset: Google retired Business Profile chat and call-history on July 31, 2024 (deprecation began July 15, 2024). Past records were exportable via Google Takeout until Aug 30, 2024. Move customer messaging to your website chat widget, SMS, or WhatsApp Business.

Ongoing Optimization

Reviews are the highest-leverage ongoing lever: steady velocity of recent, keyword-rich reviews + owner responses. Respond to ALL reviews within 24-48h.
Categories & attributes — revisit quarterly; new attributes (e.g. "LGBTQ+ friendly", "wheelchair accessible", service options) unlock filters and pack relevance.
Photos — add monthly; geo-tag is ignored by Google but fresh imagery correlates with engagement.
Hours — keep accurate; set special hours for holidays (incorrect "open" status is a top cause of negative reviews and lost calls).
Google Posts (offers, events, updates) — useful for CTR/freshness and occupy pack real estate, but treat as engagement/conversion tools, not a confirmed ranking lever. Weekly cadence is fine if you have content; don't manufacture filler.
Q&A — seed and answer common questions proactively; anyone can answer, so own the narrative before competitors or trolls do.
Products/Services — populate the catalog; services feed category relevance and the menu/justification snippets in the pack.

Read the full file on GitHub · 256 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

agents/openai.yaml 189 B

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 256 lines · 51 tokens per session scan A 3db1f323d4a2

Subscribe to this mod's changes

local-seo is a skill published in the GitHub repository san-npm/skills-ws (4 stars, last pushed 1mo ago), licensed MIT. It adds 51 tokens to every session and 4,701 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Marketing and SEO

local-seo next to 6 skills from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
local-seosan-npm/skills-ws	Skill	4	1mo ago	MIT	A	51	Codex
imagegenopenai/codex	Skill	133k	yesterday	Apache-2.0	A	113	Codex
playwright-climicrosoft/playwright	Skill	99k	yesterday	Apache-2.0	A	19	Claude Code
local-ai-agentsmicrosoft/ai-agents-for-beginners	Skill	79k	4d ago	MIT	A	200	Claude Code, Codex
systematic-debuggingobra/superpowers	Skill	313k	3d ago	MIT	A	21	Claude Code
next-cache-components-adoptionvercel/next.js	Skill	143k	yesterday	MIT	A	95	Claude Code
next-partial-prefetching-adoptionvercel/next.js	Skill	143k	yesterday	MIT	A	103	Claude Code