pr-media-outreach

pr-media-outreach is a skill for Codex from san-npm/skills-ws. It costs 69 tokens per session (4,245 once invoked), scanned A, original, MIT.

A guide to public-relations and media work, including press releases, journalist pitches, crisis communication, and coverage measurement. Earned media means publicity gained through coverage rather than buying an advertisement.

In plain words
What is it for?
Use it to announce a launch, contact reporters, respond to a crisis, place contributed articles, answer journalist source requests, or report PR results.
Why use it?
It helps organize outreach around a clear news angle and audience need. It also covers different types of coverage and ways to measure whether the effort produced useful attention.

Skill for Codex

Written for Codex: agents/openai.yaml present.

Good fit Use it to announce a launch, contact reporters, respond to a crisis, place contributed articles, answer journalist source requests, or report PR results.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/san-npm/skills-ws/pr-media-outreach
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add san-npm/skills-ws --skill pr-media-outreach
Clone the repo
git clone --depth 1 https://github.com/san-npm/skills-ws

Made for: Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pr-media-outreach

README.md
[![agentmods](https://agentmods.dev/badge/skills/san-npm/skills-ws/pr-media-outreach/github.svg)](https://agentmods.dev/skills/san-npm/skills-ws/pr-media-outreach)
Your own site
<a href="https://agentmods.dev/skills/san-npm/skills-ws/pr-media-outreach"><img src="https://agentmods.dev/badge/skills/san-npm/skills-ws/pr-media-outreach/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pr-media-outreach

Your own site · 80×15
<a href="https://agentmods.dev/skills/san-npm/skills-ws/pr-media-outreach"><img src="https://agentmods.dev/badge/skills/san-npm/skills-ws/pr-media-outreach.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 69 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,245 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00069 $0.04245
Opus 5 $0.00034 $0.02122
Sonnet 5 $0.00014 $0.00849
Haiku 4.5 $0.00007 $0.00424

Measured 12d ago against content hash 85b36c818c5d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

pr-media-outreach scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pr-media-outreach/SKILL.md · 284 lines

How it starts

The opening of the file, as written. The whole thing — 284 lines — stays where its author put it; the contents beside it link to each section on GitHub.

PR & Media Outreach

Press Release Structure

FOR IMMEDIATE RELEASE (or EMBARGOED UNTIL [date])

[Headline — Active Voice, <10 Words]
[Subhead — Expand with Key Detail]

[City, State] — [Date] — [Opening paragraph: Who, What, When, Where, Why]

[Body ¶1: Supporting details, data points, market context]

[Body ¶2: Quote from executive — make it sound human, not corporate]

[Body ¶3: Product/feature specifics, availability, pricing]

[Boilerplate: Company description, 2-3 sentences]

Media Contact:
[Name] | [Email] | [Phone]
###

Rules: Lead with news, not company. Include one hard data point. Keep under 500 words. Link to press kit.

Journalist Pitch Template

Subject: [Specific hook] — [why their audience cares]

Hi [First Name],

[1 sentence: Reference their recent article/beat to show you read their work.]

[2-3 sentences: The news — what's happening, why it matters NOW, one proof point.]

[1 sentence: The ask — exclusive, interview, demo, or just sharing for consideration.]

Happy to send more details or jump on a quick call.

[Your name]

Pitch rules: Under 150 words. No attachments on first email. Personalize or don't send. Follow up once at +3 days, once at +7, then stop.

Media List Building

Source Use Case
Muck Rack Find journalists by beat, view recent articles
Twitter/X Lists Track reporters covering your space
Similar stories Who covered competitors? Pitch them.
Podcast directories Filter by category, check guest history
Qwoted / Featured.com / MentionMatch / SourceBottle Inbound journalist requests (classic HARO is back: Featured.com bought the brand from Cision in April 2025 and relaunched free email digests at helpareporter.com)

Build a spreadsheet: Name, Outlet, Beat, Email, Twitter, Last Pitched, Notes. Keep under 50 targets per campaign — quality over quantity.

Source-Request Strategy (HARO and successors)

Cision shut down HARO (Help a Reporter Out) and its short-lived Connectively rebrand in late 2024; Featured.com then acquired the HARO brand in April 2025 and relaunched it at helpareporter.com as free daily email digests. Current lineup (this market churns, verify the tier/price before signing up, as of Jul 2026):

Read the full file on GitHub · 284 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 284 lines · 69 tokens per session scan A 85b36c818c5d

Subscribe to this mod's changes

pr-media-outreach is a skill published in the GitHub repository san-npm/skills-ws (2 stars, last pushed 5d ago), licensed MIT. It adds 69 tokens to every session and 4,245 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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