sales-funnel

sales-funnel is a skill for Codex from san-npm/skills-ws. It costs 85 tokens per session (7,781 once invoked), scanned A, original, MIT.

A guide to mapping and measuring a customer journey from first contact to purchase and retention. It covers different sales approaches, such as self-service software, business sales, online shops, and marketplaces.

In plain words
What is it for?
Use it to design or audit a sales funnel, plan lead magnets, connect website analytics with customer records, handle objections, and plan conversion experiments.
Why use it?
It helps identify where potential customers stop progressing instead of suggesting tactics without evidence. It also provides a way to measure each stage while respecting privacy.

Skill for Codex

Written for Codex: agents/openai.yaml present.

Good fit Use it to design or audit a sales funnel, plan lead magnets, connect website analytics with customer records, handle objections, and plan conversion experiments.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/san-npm/skills-ws/sales-funnel
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add san-npm/skills-ws --skill sales-funnel
Clone the repo
git clone --depth 1 https://github.com/san-npm/skills-ws

Made for: Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for sales-funnel

README.md
[![agentmods](https://agentmods.dev/badge/skills/san-npm/skills-ws/sales-funnel/github.svg)](https://agentmods.dev/skills/san-npm/skills-ws/sales-funnel)
Your own site
<a href="https://agentmods.dev/skills/san-npm/skills-ws/sales-funnel"><img src="https://agentmods.dev/badge/skills/san-npm/skills-ws/sales-funnel/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for sales-funnel

Your own site · 80×15
<a href="https://agentmods.dev/skills/san-npm/skills-ws/sales-funnel"><img src="https://agentmods.dev/badge/skills/san-npm/skills-ws/sales-funnel.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 85 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 7,781 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00085 $0.07781
Opus 5 $0.00043 $0.03890
Sonnet 5 $0.00017 $0.01556
Haiku 4.5 $0.00009 $0.00778

Measured 5d ago against content hash 8fe1b8b2a37a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

sales-funnel scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/sales-funnel/SKILL.md · 370 lines

How it starts

The opening of the file, as written. The whole thing — 370 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Sales Funnel

Design conversion paths, instrument them, find the leak, and ship experiments. This skill assumes you have (or will gather) five inputs: product/offer, ICP, ACV / price point, sales motion (PLG self-serve, sales-led, hybrid, transactional ecommerce), and current funnel analytics. Sales motion drives nearly every decision below — a $30/mo PLG tool and a $120k/yr enterprise contract share almost no funnel mechanics.

Related skills: use lead-scoring for the qualification/routing logic that sits between MOFU and BOFU; use social-media-kit for the TOFU content production this funnel consumes.


0. Diagnostic workflow (run this first)

Do not propose tactics before you've measured. Work the funnel in this order.

  1. Gather inputs. Product, ICP (firmographic + role + pain), ACV, sales motion, sales cycle length, and current analytics (stage-by-stage volumes + conversion rates for the last 1–3 months).
  2. Map the literal stages the buyer actually moves through (not the textbook ones). For PLG: Visitor → Signup → Activated → Paid → Expanded. For sales-led: Visitor → MQL → SQL → Opportunity → Closed-Won. Name each stage by an observable event, not a feeling.
  3. Compute step conversion rates and absolute drop-off counts at every transition. Rank leaks by recovered revenue = (stage entrants) × (lift you believe is achievable) × (downstream conversion to revenue) × (ACV). The biggest %-drop is rarely the biggest $ opportunity.
  4. Diagnose the top leak. Is it traffic quality (wrong ICP in), messaging (right people bounce), friction (they try and fail), trust (they stall at decision), or follow-up (no nurture)? Each has different fixes.
  5. Form a hypothesis in the form: "For [segment] at [stage], [change] will lift [step metric] from X% to Y% because [mechanism]." Tie to a guardrail metric so you don't win the step but lose revenue.
  6. Design the experiment (see §8). Pick A/B vs. before-after vs. holdout based on traffic. Pre-register the primary metric and minimum detectable effect.
  7. Define the events you must fire to even measure this (see §6). If you can't measure the step, instrument before you optimize.
  8. Set guardrails (see §9) — disclosure, consent, claims substantiation — before shipping, especially for scarcity/urgency, pricing, and email.
  9. Produce implementation tasks: copy/design changes, event tracking, CRM stage definitions, lifecycle automations, and the analysis query.

Read the full file on GitHub · 370 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 370 lines · 85 tokens per session scan A 8fe1b8b2a37a

Subscribe to this mod's changes

sales-funnel is a skill published in the GitHub repository san-npm/skills-ws (2 stars, last pushed 5d ago), licensed MIT. It adds 85 tokens to every session and 7,781 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-07.

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