ecommerce-copywriting

ecommerce-copywriting is a skill for Claude Code, Codex from sanhuang520-ship-it/awesome-chinese-ai-tools. It costs 80 tokens per session (1,512 once invoked), scanned A, original, MIT.

A Chinese-language writing guide for online-shop product copy. It covers product titles, detail pages, selling points, promotional posts, livestream scripts, and customer-service wording for major Chinese shopping platforms.

In plain words
What is it for?
Writing or improving product listings for Taobao, Tmall, JD.com, Pinduoduo, Douyin Shop, and Xiaohongshu.
Why use it?
It turns product facts into wording that matches each platform and customer group, while requiring missing details instead of inventing specifications.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Writing or improving product listings for Taobao, Tmall, JD.com, Pinduoduo, Douyin Shop, and Xiaohongshu.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/sanhuang520-ship-it/awesome-chinese-ai-tools/ecommerce-copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add sanhuang520-ship-it/awesome-chinese-ai-tools --skill ecommerce-copywriting
Clone the repo
git clone --depth 1 https://github.com/sanhuang520-ship-it/awesome-chinese-ai-tools

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ecommerce-copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/sanhuang520-ship-it/awesome-chinese-ai-tools/ecommerce-copywriting/github.svg)](https://agentmods.dev/skills/sanhuang520-ship-it/awesome-chinese-ai-tools/ecommerce-copywriting)
Your own site
<a href="https://agentmods.dev/skills/sanhuang520-ship-it/awesome-chinese-ai-tools/ecommerce-copywriting"><img src="https://agentmods.dev/badge/skills/sanhuang520-ship-it/awesome-chinese-ai-tools/ecommerce-copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ecommerce-copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/sanhuang520-ship-it/awesome-chinese-ai-tools/ecommerce-copywriting"><img src="https://agentmods.dev/badge/skills/sanhuang520-ship-it/awesome-chinese-ai-tools/ecommerce-copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 80 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,512 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00080 $0.01512
Opus 5 $0.00040 $0.00756
Sonnet 5 $0.00016 $0.00302
Haiku 4.5 $0.00008 $0.00151

Measured 12d ago against content hash 58b6a71d9889, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

ecommerce-copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ecommerce-copywriting/SKILL.md · 109 lines

How it starts

The opening of the file, as written. The whole thing — 109 lines — stays where its author put it; the contents beside it link to each section on GitHub.

电商文案助手

把"卖点"翻译成"买点"——用户不关心你的产品有什么,只关心能解决他什么问题。

什么时候用

商品标题、详情页、主图文案、卖点提炼、种草笔记、直播话术、评价引导、客服话术。

第一步:先要这 5 个信息

没有这些就写不准,缺了就问(一次问完):

  1. 平台(淘宝/拼多多/抖音小店/小红书/京东 —— 规则差别很大)
  2. 品类 + 产品名
  3. 价格带(决定文案调性:9.9 拼便宜 vs 999 拼品质)
  4. 核心卖点(最多 3 个,用户自己认为的优势)
  5. 目标人群(谁买、为谁买)

⚠️ 不要编造参数。材质、成分、认证、检测报告这些,用户没提供就问,不能自己想。写错要担责。

平台差异(关键)

平台 标题逻辑 文案调性 长度
淘宝/天猫 关键词堆叠,覆盖搜索词 专业、参数详实 标题 30 字
拼多多 直给利益点,强调便宜 直白、口语 标题 30 字
京东 品牌 + 型号 + 规格 正式、可信 标题 30 字
抖音小店 场景 + 痛点 口语、有钩子 短平快
小红书 不堆词,像分享 真实、有个人体验感 标题 20 字内

标题公式

淘宝/京东/拼多多(搜索驱动):

品牌 + 核心词 + 属性词 + 场景词 + 修饰词
例:XX 保温杯 316不锈钢 大容量 学生上班族 便携水杯

规则:

  • 核心词必须是用户真实会搜的(不是你造的新词)
  • 不堆无关词,会被降权
  • 30 字用满,但不重复

小红书/抖音(内容驱动):

痛点/场景 + 反差/数字 + 情绪钩子
例:租房党必看|300块把出租屋改造成ins风

详情页结构

按用户决策顺序排,不是按你想说的顺序:

  1. 主图区(3 秒决定去留)—— 一句话说清"这是什么 + 给谁 + 解决什么"
  2. 痛点共鸣 —— 先说他的问题,不是你的产品
  3. 核心卖点(3 个,每个配场景)—— 卖点要翻译成买点
  4. 信任背书 —— 检测报告/销量/评价/资质(只写用户提供的真实信息
  5. 规格参数 —— 表格,清晰
  6. 使用场景/搭配 —— 帮他想象拥有后的样子
  7. 售后保障 —— 打消最后顾虑

卖点翻译(核心方法)

已知事实(产品视角) 可写方向(用户视角) 发布前还要核对
容量 500ml 减少频繁添水 杯体可用容量与目标人群饮水场景
杯盖带提环 通勤时更方便拿取 提环结构、承重与真实使用情况
用户提供保温检测报告 写明报告中的温度、时长与条件 报告主体、样品、日期和引用是否完整

方法:每写一个参数,追问一句"所以呢?用户能因此获得什么?"

合规红线(必须遵守)

高风险或需证据审查的表达(不是脱离语境即可套用的完整“禁词表”):

  • 《广告法》第九条明确列举的绝对化用语及可能构成同类含义的表达,需要结合语境审查。
  • 排名、销量、复购率、检测结果、专家推荐、认证等引证内容,必须有真实、合法、有效且与商品匹配的材料。
  • 医疗、药品、保健食品、医疗器械、化妆品、食品等品类另有专门规则;功效宣称不能套用通用商品话术。
  • “100%”“绝对”“永久”“终身”等承诺容易造成无法证明或误导性表达,不能仅靠换同义词规避审查。

替代表达

  • "最好" → 删除主观排名,改写为可核对的产品事实
  • "第一" → 只有在真实依据、适用范围和引用方式均核对后,才考虑使用对应数据
  • "杀菌" → 若没有适用品类资质和检测依据,不写功效;可描述已经核实的结构或清洁方式

⚠️ 这里提供的是文案风险筛查,不是法律意见、平台审核结果或“替换词免责表”。规则会变化;发布前需由广告主结合当前法规、平台规则、商品资质和证明材料复核。

输出格式

默认给:3 个标题备选 + 详情页文案 + 5 个主图文案点

用户可追加要:直播话术、种草笔记、客服 FAQ、评价引导话术。

注意事项

  1. 不编造数据。销量、好评率、检测结果,没有就不写。
  2. 不抄竞品。可以参考结构,不能照搬文案。
  3. 口语化优先。详情页不是说明书,用人话。
  4. 一屏一个重点。手机屏幕小,别堆信息。

Read the full file on GitHub · 109 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 109 lines · 80 tokens per session scan A 58b6a71d9889

Subscribe to this mod's changes

ecommerce-copywriting is a skill published in the GitHub repository sanhuang520-ship-it/awesome-chinese-ai-tools (10 stars, last pushed 8d ago), licensed MIT. It adds 80 tokens to every session and 1,512 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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