growth-analytics

growth-analytics is a skill for Claude Code, Codex from saolalab/clawforce. It costs 46 tokens per session (2,360 once invoked), scanned A, original, Apache-2.0.

A collection of frameworks and templates for measuring marketing performance across the customer funnel, from first awareness to becoming a customer.

In plain words
What is it for?
Use it for funnel analysis, campaign reports, search-engine-optimization audits, A/B tests, attribution analysis, and marketing key performance indicators.
Why use it?
It organizes metrics such as website traffic, email engagement, leads, advertising cost, and campaign results into reports you can compare and act on.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/saolalab/clawforce/growth-analytics
Any agent
npx skills add saolalab/clawforce --skill growth-analytics
Clone the repo
git clone --depth 1 https://github.com/saolalab/clawforce

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for growth-analytics

README.md
[![agentmods](https://agentmods.dev/badge/skills/saolalab/clawforce/growth-analytics.svg)](https://agentmods.dev/skills/saolalab/clawforce/growth-analytics)
Your own site
<a href="https://agentmods.dev/skills/saolalab/clawforce/growth-analytics"><img src="https://agentmods.dev/badge/skills/saolalab/clawforce/growth-analytics.svg" alt="Measured on agentmods" height="20"></a>
Per session 46 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,360 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00046 $0.02360
Opus 5 $0.00023 $0.01180
Sonnet 5 $0.00009 $0.00472
Haiku 4.5 $0.00005 $0.00236

Measured 3d ago against content hash e9f724a5dd13, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

growth-analytics scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

marketplace/roles/marketing-lead/workspace/skills/growth-analytics/SKILL.md · 320 lines

How it starts

The opening of the file, as written. The whole thing — 320 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Growth Analytics

Marketing Funnel Metrics

Top of Funnel (TOFU) - Awareness

Goal: Attract and educate potential customers

Key Metrics:

  • Impressions: Total views of your content/ads
  • Reach: Unique users who saw your content
  • Traffic: Website visitors, blog readers
  • Social Followers: Growth rate, engagement rate
  • Brand Mentions: Volume, sentiment, share of voice
  • Cost per Impression (CPM): Ad spend / impressions × 1000

Target Benchmarks:

  • Blog traffic growth: [X]% MoM
  • Social follower growth: [X]% MoM
  • Brand mention volume: [X] mentions/month

Middle of Funnel (MOFU) - Consideration

Goal: Nurture leads and build interest

Key Metrics:

  • Email Subscribers: Growth rate, open rate, click rate
  • Content Engagement: Time on page, scroll depth, downloads
  • Lead Magnets: Downloads, sign-ups, form submissions
  • Marketing Qualified Leads (MQLs): Leads that meet qualification criteria
  • Cost per Lead (CPL): Total marketing spend / number of leads
  • Lead-to-MQL Rate: MQLs / Total leads × 100

Target Benchmarks:

  • Email open rate: [X]% (industry average: 20-25%)
  • Email click rate: [X]% (industry average: 2-5%)
  • MQL conversion rate: [X]% of leads

Bottom of Funnel (BOFU) - Decision

Goal: Convert leads to customers

Key Metrics:

  • Sales Qualified Leads (SQLs): MQLs accepted by sales
  • Conversion Rate: Conversions / visitors × 100
  • Cost per Acquisition (CAC): Total marketing spend / new customers
  • Customer Acquisition Cost (CAC): Marketing + Sales spend / new customers
  • Lifetime Value (LTV): Average revenue per customer over lifetime
  • LTV:CAC Ratio: Should be 3:1 or higher
  • Sales Cycle Length: Time from first touch to close

Target Benchmarks:

  • Conversion rate: [X]% (varies by industry)
  • CAC payback period: [X] months
  • LTV:CAC ratio: 3:1 or higher

Campaign Performance Report Template

# Campaign Performance Report: [Campaign Name]

**Period**: [Start Date] - [End Date]
**Status**: [Active/Completed/Paused]

## Executive Summary
- **Objective**: [What we set out to achieve]
- **Results**: [Key outcomes in 2-3 sentences]
- **ROI**: [Return on investment]

## Campaign Overview
- **Budget**: $[Amount]
- **Spend**: $[Amount]
- **Channels**: [List channels used]
- **Target Audience**: [Description]

## Key Metrics

### Awareness Metrics
- Impressions: [Number]
- Reach: [Number]
- CPM: $[Amount]

### Engagement Metrics
- Clicks: [Number]
- CTR: [X]%
- Engagement Rate: [X]%

### Conversion Metrics
- Leads Generated: [Number]
- Cost per Lead: $[Amount]
- Conversion Rate: [X]%
- Customers Acquired: [Number]
- CAC: $[Amount]

### Revenue Metrics
- Revenue Generated: $[Amount]
- ROI: [X]%
- LTV: $[Amount]

## Channel Performance

### [Channel 1]
- Spend: $[Amount]
- Impressions: [Number]
- Clicks: [Number]
- Conversions: [Number]
- CAC: $[Amount]

### [Channel 2]
[Repeat structure]

## Insights & Learnings
- **What Worked**: [Key successes]
- **What Didn't Work**: [Challenges or failures]
- **Surprises**: [Unexpected findings]

## Recommendations
- **Continue**: [What to keep doing]
- **Optimize**: [What to improve]
- **Stop**: [What to discontinue]
- **Test**: [New ideas to try]

## Next Steps
- [Action item 1]
- [Action item 2]
- [Action item 3]

Read the full file on GitHub · 320 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 320 lines · 46 tokens per session scan A e9f724a5dd13

Subscribe to this mod's changes

growth-analytics is a skill published in the GitHub repository saolalab/clawforce (38 stars, last pushed 4mo ago), licensed Apache-2.0. It adds 46 tokens to every session and 2,360 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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