competitor-gap-analysis

Competitor Gap Analysis

Put a creator's best content next to 1-3 competitors' best content and answer "what are they winning on that I'm not even showing up for?" — instead of scrolling rivals' feeds and guessing, you measure the overlap.

This skill pairs with the SocialGPT MCP server (https://mcp.gpt.social/mcp). The MCP provides the data; this skill provides the gap analysis and a shareable report. If the SocialGPT tools below aren't available, the user needs to connect the MCP first: https://gpt.social/integrations/mcp

When to use

Trigger on requests like: "what are my competitors doing that I'm not?", "find my content gaps", "compare me to @rival", "what should I steal from them?", "where am I getting beaten?", "what topics do they own?"

Workflow

1. Confirm access. Make sure the SocialGPT MCP tools are connected. If list_videos and list_creator_videos aren't available, point the user to the connect page above and stop.

2. Pull your own top content. Call the MCP tool:

   list_videos(sort="top", limit=15, include_analysis=true)
   

   include_analysis=true is what gives each video its content_themes — the script extracts gaps far more accurately when themes are present (it falls back to caption keywords if they're missing).

3. Pull each competitor's top content. For each of the 1-3 competitors the user named, call:

   list_creator_videos(platform="<tiktok|instagram|youtube>", username="<handle>", sort="top", limit=15, include_analysis=true)
   

   If a competitor isn't in the library yet, run analyze_creator(platform, username) first, poll get_analysis_status(job_id) until done, then call list_creator_videos.

4. Assemble gap.json. Write a single JSON file in the working directory shaped like this (the raw tool envelopes are fine — the script unwraps them):

   {
     "me": <the list_videos result, envelope or bare list>,
     "competitors": [
       {"name": "@rival_one", "videos": <that creator's list_creator_videos result>},
       {"name": "@rival_two", "videos": <...>}
     ]
   }